IntroductionDeckers Outdoor Corporation (DECK) is a global footwear provider of niche brand name shoes. The company owns six brands, with the most business coming from UGG, Teva, and Sanuk. The company will need to improve their lineup diversification in order to be more appealing in the future. From a quantitative prospective, DECK shares trade at about 10.8x trailing EPS and more importantly 13.3x forward EPS, a discount to the market and its peers. The key to DECK is the success of diversifying its portfolio as well as the continued popularity/success of UGGs, which is developing into a diversified line itself. The introductions of new styles in the fall and spring seasons Uggs UK have improved the brand and decreased its Uggs Discount seasonality, yet the firm still derives most of its EPS in Q4 (or the holiday quarter) and from winter boots. The company sells products including accessories, bags, outerwear, and footwear for casual and high performance use. The average forward multiple Cheap Ugg Boots in this sector is roughly 14.8x and the median is about 13.9x. DECK's 13.3x forward multiple trades below its industry average and median forward multiple. Due to the company's strength in one line and lack of diversification worries investors about future growth. Ugg Boots Background. Although the absolute origin of Australian Ugg boots is disputed to this day, they are known to have originated in the southern hemisphere, either in Australia or in New Zealand. Boots in the Ugg style, made of sheepskin with the insides lined in fleece, were known to be worn in rural Australia in the 1920s. The boots expanded in popularity from the rural regions of Australia and New Zealand in the 1960s when competitive surfers in the countries began wearing them to keep their feet warm when they came out of the water. This use of the boots also helped spread their popularity out of the southern hemisphere as surfers wore Ugg boots in Australia and in other countries during surf competitions. Today the boots can be seen on feet all over the world and have found a particularly Uggs Outlet strong foothold in the laidback beach culture Cheap Uggs of southern California. Ugg Boots ConstructionFrom their inception, Ugg boots were intended to be unisex in style. That is, it was appropriate for them to be worn by either men or women. Both tall Ugg boots and short Ugg boots have been traditionally made of sheepskin with a furry, warm fleece on the inside of the boot and a smooth, usually suede taed leather on the outside of the boot.