Li Xiao

negative economic environment, people are not bound to restrain the desire to pay a premium for the brand, now that people have more time to focus on my career.

which luxury is not a cyclical business. This conclusion, at least for the relevant business is very important, like that of Wu Tsung-en Crawford operation.

Who is she?



Wu Tsung-en (Jennifer Woo), 1977 was born.

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Wu Tsung-en's maternal grandfather,coach outlet, shipping tycoon package is known as the jade steel.

Pao Yue was born in Ningbo,cheap coach handbags, Zhejiang province in the 1950s founded the steady development in 1977, its ships reached 13.77 million deadweight tons, ranking first in the world. According to Ningbo Tianyi Pavilion package's lineage, Pao Yue Bao Zheng is the twenty-ninth generation descendant of the Song Dynasty.

into the 70's, Pao Yu Steel one of the

Wu Tsung-en was the father of Peter Woo. In 1973, Peter Woo and Pao Pao Yue Kong's second daughter, married capacity. Peter Woo, Chairman of the long-term shoulder Wharf. 1996 and involved the Chief Executive election, did not win, then he said,

through her high school.

Why Peter Woo as Pao Yu Steel's son? Because he is also a swimmer. Very young,coach purses, under the influence of the father, Wu Tsung-en to actively participate in the activities. Swimming, there are bicycles and tennis. It is said that she started from the pool every day life, should be often.

This is their family tradition,
guard after she entered the U.S. women's college Wellesley. Yes, that the Wellesley College. 13 miles away in Boston's guard outside the town of Wellesley. Kai-shek, Bing Xin, former U.S. Secretary of State orb to special, now Secretary of State Hillary Clinton have enrolled in the school. College with Harvard and MIT are off the bus, sometimes, love on the initiation of the meantime. Wu Tsung-en

read psychology, partly because of limited professional school setting. Good many years, she planted that in fact many: Until now, I still benefit from the application of that time learned to dispose of and family, team and friends association.

1998, she entered the AOL. November of that year, AOL acquired Netscape, then the company ushered in the peak period, but also ushered in the Internet stock bubble of the highest point. Wu Tsung-en regret not experienced the full process of this historic event, a year later she returned to Hong Kong.

into the family's Crawford,

Crawford



Lane Crawford (Lane Crawford) began in 1850, up two people with Scottish businessman Thomas Ash Lane Ninian Crawford, the two names together is Crawford. It is said that, initially in Central waterfront built with bamboo scaffolding of a permanent shop.

But soon after the business on the right track, corresponding to the start of the consumer environment in Hong Kong, Lane Crawford became the first local department store.

a long time the company's Chinese name is Taixing company. 1949 years ago in Shanghai, Nanjing Road, Taixing British department store with the other three, welfare, benefits Luo, Department of the Secretary, collectively known as the first four to four companies or old companies. The overseas-funded opened Sincere, Wing On, Sun Sun and Dah Sing it together after the four companies.

long historical heritage, the Lane Crawford department to become one of Hong Kong culture, rich and the middle group, Lane Crawford to go shopping, not only needs, but also group identity.

Wu Tsung-en into the Lane Crawford, the first job is to

Crawford prominent feature is the This is the mainland with a wide range of current, commercial leasing brand of

The so-called This mode, the department store business spread to specific commodities, based on seasonal, customer preferences, etc., buy a particular brand of goods in detail, and then under the category rather than brand furnishings. This model, the department stores to prevent the homogenization, thus avoiding the frequent promotional discount business. Of course, the specific pattern of customer base with more contact.

general, or similar to the fashion magazines of the early period of the season in two to three quarters of goods began before purchasing. Buyers purchase goods back after work with co-operation with marketing, customers turned conveyed their ideas.

buyers will usually request a certain number of years of eligibility shopping guide, three to five years, or even longer, in a well-familiar with customer needs, the chance to switch to buyers.

very busy.

familiar with buyers in the business, the Wu Tsung-en also involves marketing, and financial and other parts of the process between the four years.

In this process, Wu Tsung-en directly to the department store industry, provocative, shopping centers and stores in a double squeeze, the department store industry has exposed a weakness.

2003 HONG KONG, FEBRUARY Wheelock release, the company has Lane Crawford (Hong Kong) Limited 100% of the shares sold to a British trust, the company paid in cash to the Wheelock 422 800 000 Hong Kong dollar. Purchaser is a wholly owned trust, and Peter Woo is the settlor of the trust.

privatization of part of the cause is, including Wheelock's Lane Crawford department stores, including industry, business is not fantasy, had ended 31 March 2002 of HK $ 38.7 million loss the year.

also in that year, Wu Tsung-en as president of Lane Crawford department store.

2004 year-end, at Lane Crawford in Hong Kong, 8 Finance Street, Central, an international financial center, opened three new flagship store.

Hong Kong International Finance Centre is located at the new Central waterfront, facing the Victoria Harbour. The two tallest building in Hong Kong, the world's sixth tallest building, also suggested that the block of Central, Mid-Levels afar scenery of Victoria Harbour and, therefore, together with one called

Lane Crawford's new flagship store in an area of ​​8000 square meters. The two hundred million dollar investment in the flagship store reflects the new thinking Wu Tsung-en: the transformation of traditional department stores as a

2008 in early in receiving the I have some happy, I feel very impulsive, as have the opportunity to build the new Lane Crawford, to realize their fantasies.

times





Crawford has a 50-person team of buyers, led by the Wu Tsung-en has been looking for new products to empty shops, the upper hand before a row.

the environment.

buyers directly linked to personal income and sales, if the goods sold well, there will be awards, if you sell well, will discount sales, the ultimate impact on the buyer's assessment. 50% of regular priced merchandise should be sold.

Wu Tsung-en that this need from a balanced pursuit of art and superstition, the buyer should understand the popularity of hand what needs to know what the customer needs. Through these products to inform the customer what Crawford is a kind of brand.

image while strengthening personal staff, VIP Platinum Suite and other service-oriented business.

2008 November, in the

Wu Tsung-en: I will soon, I understand their needs, it will soon be able to pick what I want. And I have Crawford's personal stylist, this is our company's services, I also hired one. The most important thing is to buy clothes, aware of their body, their beautiful and comfortable that the most important.

years away, says Wu Tsung-en recall: in 2004, we will focus on the transformation from a department store for fashion brand stores, the introduction of the number of international designer brands among the best in the Greater China region.

2005, the

November that year, Wu Tsung-en further, Lane Crawford Pacific Place, Admiralty, Hong Kong store opened. This time and on an international financial center, even the card Fodu invited Yabu & Puxieerbo (Yabu Pushelberg) made the shop design.

the firm in 1980 by George - Yabu and Ge Lien - 普歇尔伯格 created. Today, the firm's design has been all over the world, New York Times Square Hotel, Camino restaurant, Tokyo Mary dream restaurant. It was concluded the concept, design ideas into the state is not pure, but on the client's goals, making appropriate commercial results.

Lane Crawford stores have their own focus, push the women's international financial center owners and higher underwear, Times Square store emphasizes cosmetic, and then raised the Canton Road shop men. Wu Tsung-en

introduced or updated more and more services, concierge, membership coffee bar, terrace restaurant, one of the martini bar, and strive to create high-end audio mix of wine and the environment.

In addition, the same year, Lane Crawford Hong Kong Polytechnic University with a man named

break Crawford had a legalistic gradually aging, the nature of the situation and are brand-new look, Wu Tsung-en beginning with the

new sense of dynamism and vitality, so that customers feel extraordinary.

Mainland



Hangzhou General Manager Liu Yongxian come to the conclusion.

his analogy was,

2004 年 3 月 Hangzhou Lane Crawford store opened in trial operation. This is the second in Shanghai, Harbin after the Lane Crawford department stores in the mainland's third.

Lane Crawford Hangzhou Wulin Square, located near the central city of more than 7,000 square meters of shopping malls, more than 60 brand counters. Layer of the first-line brand, as well as accessories and footwear based; on price, the second and third floors of clothing is absolutely certain to become closer.

when it opened, Liu Yongxian told local media the other stores are first landed in Hangzhou.

On the issue of consumer effort, Liu Yongxian full belief that

This also led to the local department store industry response, the local introduction of this period building in Hangzhou Louis Vuitton, Dior and other brands. Of course, the local department store Lane Crawford who has become the most enthusiastic customers, of course, most of them do not buy stuff.

However, in 2007, March 31, but it is the last day of business. Of course there will be some brand of discount sales, sales of Benetton audience two fold ... ...

beginning of a large group of property owners of the country no longer square with Lane Crawford Acting Hempel Group contract. Hang out again after his

course, this is simply no suspense, December 2006, six years after the Lane Crawford is still out of the Shanghai market, and by the for.

Lane Crawford Hong Kong office of public relations, said Mimi Lane Crawford department store as a sister company, the development situation in the Mainland in recent years, a good match, but also has some localized adaptation.

then before the development of Shanghai's VIP clients? VIP card customer's hands can also be held in Hong Kong, 4 Crawford applications. In addition, you can choose replacement Maison VIP card.

why? Question remains is

Logically speaking, the shop together. As a result, both sides do not become too flatter. Traditional

current consumption on the mainland and Hong Kong difference, in fact, not difficult to understand, the basic result is that middle-class community, each of the consumer model, knowledge dissemination and consumption, consumer culture, the brand will be over. Wu Tsung-en

sense is that the retail franchise business model is not in line with Crawford in the Mainland market. She then stressed that Crawford had three stores in the Mainland are used in franchise mode, but not wholly Crawford Direct method to terminate the mainland just to the three retail stores to the new Lane Crawford business model to pave the way landing.

2007 年 7 26, Lane Crawford Joyce Group President Bonnie Brooks performance, the fiscal year ended in March this year, Group sales of $ 7 billion Hong Kong dollars, an increase of around 26% business.

way, the first volume is 1970 Ma Guo Zhiqing founded Joyce, the second year in broken Mandarin Hotel is located the first multi-brand stores, the introduction of European women. Later, Joyce's development throughout the fashion industry in Hong Kong, Ma Guo Zhiqing as well-known buyers, with many brands and designers linked. 1990 Joyce achieve the listing.

1998 had suffered the Asian financial crisis in 2000, Joyce 820 million through the issuance of new shares, raising 250 million yuan to introduce Wheelock also become a major shareholder. Joyce Ma Family in 2007 out of specific operations. The end of the year, Joyce had a privatization trend, nothing more was later withdrawn.

Lane Crawford Joyce Group has entered the 36 mainland cities. Shin Kong Place in Beijing include shoes and accessories opened its brand security and marketing agency to send Germany (On Pedder), British handbag brand Anya - Xide Ma Chi (Anya Hindmarch), the Italian shoe brand Giuseppe - Sano section (Giuseppe Zanotti) other counters.

Bonnie Brooks also said the group's Lane Crawford department store and there is no listing of the program, because a private group that the current business model is very suitable development. Shop location in the Mainland, or when the application's properties will display synergies, but will first shop, where appropriate, the surrounding environment.

Beijing: Financial Street



26 日 Bonnie Brooks together with the absence of news announcement, Lane Crawford (Hong Kong) Ltd., said President of Wu Tsung-en: The swap had closed Crawford in Shanghai, Hangzhou, Harbin and other places of the shop, even the card Buddha will enter the Beijing market, and in October this year in Beijing and opened the first business model consistent with the Hong Kong Lane Crawford's flagship department store.



Lane Crawford's plan is in five years, an important city in the Mainland set up the possession of a number of wholly owned stores in Shanghai will also be re-stationed.

at Jin Cheng Fang Street, Financial Street, Xicheng District No. 2 Street shopping core, designed by the U.S. construction company SOM design, shopping through the central dome is set to bring in natural light inside, the idea is to alternate with the seasons integrate everyday shopping environment.

2007 年 10 27, Lane Crawford Beijing Financial Street store opened, Maggie came to cut the ribbon. Certainly, opening caused a Beijing fashion media and other media life version of the attention, but they could not help but like contact, prior to Crawford's experience in the Mainland.

local department practitioners, in recognition .

Crawford once again collaborate with Yabu & Puxieerbo, wavy glass wall, stainless steel form a unique fashion show stands, wooden screen, and as a stool when sitting customers Xiaoxie black long of stones.

According to media reports, Wu Tsung-en this time a total investment of HK $ 300 million, employs more than 300 people, each person received more than 280 hours of training, gathering over 600 international brands, including more than 50 brand is the first appearance of the Mainland market.

Lane Crawford store buyers are not based on the door, but a buyers agency, and procurement for its five stores.

2008 年 1 月 Crawford made with U.S. retail sales in 2008 will be awarded the International Retailer award.

Wu Tsung-en-induced acceptance speech: I am very lucky to receive this distinguished award, more grateful for the American Retail Federation to give a special OK. Lane Crawford, the fashion brand has been deeply embedded and rooted in the community, while Lane Crawford also reflects the development of the last century, Hong Kong and mainland China, changes in consumer civilization - Chinese consumers and consumer appreciation the progress of the impact of chewing.

of course, the market is there and can not neglect the fact that, as the media often invoked Ernst & Young (Ernst & Young) coherent presentation of the thesis: Currently, there are 175 million people of this country is extravagant or potential consumers of goods costs are, even if only 10% of the people began to move, it also symbolizes the sum of the two Hong Kong's population, and this data will also increase. Wu Tsung-en

year, While the story, she said,

2008 October, to celebrate the first anniversary of Financial Street Shopping Center store, Lane Crawford invited designers and artists launched the brand was put together. As a footage, invited guests, to shoot in the studio of their own



to the customer.

to the summer of 2009, when all seems to have been on track, the message is issued, said: tremendous fashion always surprised and bewildered by a strange season, Lane Crawford brand choice, we let you create a in front of a bright

Conclusion

is a characteristic of the Chinese market, it is not a gradual development, a specific time period, it constitutes a quick or sudden. Wu Tsung-en may be an important point in time, of course, she has already done the preparation.



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