1. Play full-out!

The biggest mistake that I see vendors make is that they spend hours and hours talking about their product or service with prospects and then just let them walk away. Do not be afraid to ask for the sale; and ask for it over and over again if you have to.

4. Find out who you are talking to

The bottom line is this - the single most significant aspect of your success at any event is your decision to be in the game and play full-out. You have to decide that this is the Stanley Cup and you are not letting a single goal go by you. If this is your attitude walking into the game,Chicago Bears Jerseys Cheap, your likelihood of success is dramatically higher.

Mr Guillon will have a tough act to follow as Mr Davis, who will continue as non-executive chairman, has been with Mulberry for 24 years and took up the top post in 2002, said the Independent.

5. Close deals

Don't just pitch. Ask questions first and find out who you are talking to and what their challenges are with respect to the area that your product or service addresses.

Just showing up isn't good enough for hockey and it's not good enough for a tradeshow. Sitting at your booth,Tampa Bay Lightning Jerseys 2011, talking on your cell phone, checking your email, recovering from the previous night's wild extravaganza, and waiting for people to come by is equivalent to pulling up a chair on the rink in the middle of a hockey game.

Imagine this. You are a hockey player. (Okay,Liverpool Jerseys 2011, I'm Canadian, I had to use hockey as my example.) You have an amazing team. You are the goalie and you are poised to win. It's the Stanley Cup Playoffs and you have all your gear on - your shoulder pads, your skates, your jersey, your helmet,Cheap NCAA Jerseys From China, and your face mask. You are ready. You skate onto the ice; you have a chair with you. You place your chair carefully in the centre of the net, you sit down,Baltimore Orioles Jerseys China, you pull out the sports page, and you start reading. The puck drops and the game is on. Your head is down. You are oblivious. You are letting shots get into the net. You are in a different land. You get tossed around as a frustrated defenseman tries to skate into your spot to try to save some shots. But you are in the way,Women NFL Jerseys From China, and he too is unsuccessful. You look up and notice that your team is shocked and disappointed with your performance. The crowd is chanting "Sieve. Sieve." You think to yourself,Oklahoma City Thunder Jerseys Store, "At least I showed up. What are they so upset about?"

3. Look around - who else is there?

Mulberry has appointed a new chief exectuve,Anaheim Angels Jerseys Cheap, Frenchman Bruno Guillon, who previously worked at Hermes. Mr Guillon, who's impressive cv also lists Louis Vuitton Moet Hennessy (LVMH), will succeed current executive chairman Godfrey Davis from March 1 next year.

2. Attend key seminars - and participate

Philip Dorgan,Cheap NBA Jerseys, an analyst at brokers Panmure Gordon, said: "Mr Guillon seems to have the perfect pedigree and he certainly has a magnificent opportunity to take Mulberry on to another level."

Before the show, spend some time going through the conference itinerary and identify seminar sessions relating to your product or service. Attend these sessions. But don't just attend them quietly - make sure that you are seen and heard. Plan to ask a question that draws attention to your product or service.

It's as simple as this: if you've made the decision to exhibit at a tradeshow, then give it all you've got.

At a tradeshow, you are always on - there is no rest. You are selling from the moment you reach the airplane to the moment you get into the cab to go back home. There are all kinds of social events at all tradeshows - go to them all. Wake up early and have breakfast meetings, lunch meetings, coffee meetings, cocktail meetings, dinner meetings, and after-dinner meetings. Fill up your schedule. Do not go to your room - stay on the ice and play the game.

6. Work after hours

Put away your Blackberries and your cell phones and whatever other cool gadgets you have - you are there to be with your target market so be with them. Do not eat your lunch or your breakfast at your booth. Do not sit at your booth. Do not talk to other booth mates instead of talking to prospects. Do not wait for them to come to you. It's not like in Field of Dream - just because you built it does not mean they will come - you have to go and get theWhen photographer Peter Lippmann hired when the group had laid the advertising success.

Trade shows are great opportunities for strategic alliances - walk the floor, talk to people - find out what they are doing and how. There are lots of companies who are willing and interested in co-branding,Chelsea Jerseys 2012, referral arrangements, reseller arrangements, product integrations, marketing trades, etc....

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