Sending direct snail mail to current as well as past customers is a straightforward way to improve present customer relationships, as well as drive revenue as well as profit growth.This informative article discusses three strategies that are consistently profitable across varied market sectors: (1) Refer-a-friend campaigns (Only two) Getting former customers to buy again and (3) Converting earlier enquiries into product sales.Direct mail is one of the most powerful, yet underutilized, ways in which you can use to nurture buyer relationships and drive increased revenue and profits. In this article effectively cover three types of direct mail which weve used in our personal business and in the ones from our clients along with profitable results.To implement these ideas, all youll require is an in-house list. Your current in-house list contains the titles and contact details of latest and former buyers. If you dont already have something for collecting this information, start now your in-house list is a valuable business property.Idea 1: Refer-a-friend campaignWord-of-mouth advertising and marketing is extremely effective (and cheap!), yet number of businesses actively do referral business.Send out a letter to your latest and former consumers. Thank them internet marketing your customer, along with explain that you would like to offer value to their friends and family, who might also benefit from your service. Actively ask your customers to refer their associates to your business. A well-worded letter like this runs your customers memory discount ugg boots, as well as an added incentive some thing will normally increase result even further.You can pick a suitable incentive depending on several factors: What kind of offer you think appeals to your customers, your cost structure, along with the lifetime value of every new client is important considerations.Common incentives are Buy one ugg boots, Acquire one free offers UGG Boots Sale, discount rates or special bundles, discounts on the 1st part of a multi-period contract, waiving joining fees or perhaps setup costs, or gifts (e.grams. subscribe now and obtain a free diving view).As with any direct snail mail campaign, you can enhance response in a number of techniques: Firstly, you should examination different approaches and also compare response costs. Youll find that not all direct mails are top quality, so it pays to try different headlines, page content and rewards at the start. Once you know what works best discount ugg boots, you can reuse the same approach later on mailings.You can also boost response by segmenting the list into distinct customer classes UGG Boots on Sale, as well as mailing only to selected segments. [See related report: Database Marketing].By telling your customers to propagate the word every year or so, you can grow your client base substantially. Your website, standard emails and other marketing communications should also provide chances for your customers to introduce their friends and family.Concept 2: Come back, My partner and i beg you!This idea is an incredibly easy way of increasing customer care, and the value of your current customer base. Yet almost no businesses do it.Merely send a letter to be able to former customers a��� those who havent purchased from an individual for a while and ask them to revisit. The definition of a former buyer will differ from business to business. Use your intuition, then test a few different timing approaches (e.g. 3 months, 6 months and 1 year without obtain).Express concern that you simply havent heard from these lately, and that you missed their company. Then offer these people an incentive to come back along with deal with you once more. Youll also have to handle the possibility that they had an issue with your product or service. By apologizing along with fixing the problem Cheap UGG Boots, a lot of customers will come back to you personally a��� but even if it doesn't at least you know and are able to do something about preventing the same problem in long term.If you have your customers mobile phone details, you can follow up with a courtesy get in touch with to help rectify just about any problems if they can be found. This follow-up call is often a service to your client, and shouldnt be a pushy sales call. Most customers may appreciate your effort.Requesting former customers another is a great way of stimulating additional business, but its also a great way to acquire insight into how to improve your business and stop troubles from recurring in the future.Idea 3: Are we able to help you after all?Usually customers make a great enquiry, but dont spend money. What happens to those unconverted prospects in your business? That individual was interested enough to contact you at one stage, and so they might still be in the marketplace to buy now (or perhaps at some time in the future)a�|which sounds like an opportunity.Make contact with past enquirers and find out precisely what happeneda�|was their need for your product or service solved? Had been there any misconception or miscommunication about your product or service or their needs which stopped them through purchasing? Perhaps you can put that proper.In many cases, the enquirer will not have a need for your product or service quickly (they may have bought from your competition, they may get changed their brain etc.). However, they may very well be in the market once again in futurea�|Is your enterprise using these three strategies to increase customers, sales? Try them, because they work well!William Swayne is a copy writer and small business marketing consultant based in Brisbane, Australia. He can be contacted at org.auinfocom.au February 02, 2006