Thumbnail: Title: Li Ning: continue cheap Adidas Jeremy Scott to seek to change the achievements of today's Li Ning Content:

Initially, Li Ning's dream may be derived from a dream of my own, but today this dream has been transformed into a dream, the dream of a brand. China needs an international brand, and our brand dream, the dream of the Chinese people. So, to achieve this dream can not just rely on my own and must rely.

that there is hope out of the thing, that is, the Li Ning brand personality and individuality decoupling. In this Adidas Jeremy Scott sense, it should be said "to Li Ning," I've been doing, because from 20 years ago, I do brands the first day, I hope that one day, not because Li Ning only buy Adidas Jeremy Scott for sale "Li Ning & rdquo ;. This do rebranding actually want to be able to more clearly communicate the brand's genes, traits, personality, which is much more meaningful than "go to Li Ning" of.

"continue to seek to change only the achievements of today's Li Ning"

cheap adidas JS Wings Shoes sale size of the company, Li Ning Company and Chinese enterprises is not "big company , but from the brand, reputation, Li Ning is one of the most representative of Chinese brands like Haier, Lenovo, and which one of the few purely private enterprise. You look back at 20 years of entrepreneurial experience, which successful experience you can share? What makes into today's Li Ning Li Ning? cheap Adidas Jeremy Scott

Li Ning: Li Ning, the 20-year-old, we often joked: Li Ning is also the "90 Buy Adidas Originals x Jeremy Scott Wings 2.0 Shoes Cheap after". If some successful experience can be summed up, I think as we launch this brand slogan, we have been changed. This has become our culture. Change, of course, there are a lot of irritating things because inertial want to change is not easy, such as the changes in the structure of human resources, changes in technology and design, marketing, and marketing changes, another example from low-cost, low additional the value of products to enhance the products with higher technological content and a stronger sense of MBT Shoes Outlet design, and so on. Willing to change is very important, the implementation of the process is more important, jeremy scott wings shoes precisely because of these, Li Ning go now.

Reporter: You just said that change is hard, especially to change yourself. Li Ning to these changes, the main impetus is that you or your team?

Li Ning: I feel that they have, in addition to changes in the internal forces, including external market competition environment to promote. Internal pressure to change the impulsive and external changes have been blending together.

Reporter: mbt fanaka shoes You, I look at how our competitors, such as Nike, Adidas, another example, the same national brand Anta?

Li Ning: I think that if there is no world-class companies to enter the Chinese market, Chinese companies would not be so quick to go international. Cheap MBT Shoes Outlet Sale Online International companies will bring advanced management concepts and techniques, these will affect the growth of Chinese enterprises, also allows us to have a relatively learning and beyond. On the other hand, if there is no other domestic brands such rapid development, China's sporting goods mbt kafala shoes industry also does not appear this booming situation, it is because we have to pursue, to compete in the market will touch each enterprise improve their own ability. So I think the competitors are very cute, and if they did not, you may not know who you are, where you are.

Reporter: In fact, before this rebranding, Li Ning has been giving the impression to become younger, more fashion and even cooler, more emphasis MBT Shoes Outlet on this rebranding "90 after the Li Ning "Faced with this Li Ning, you will not be afraid of their own can not keep up the pace of fashion? Will deliberately change yourself? mbt karibu shoes

Li Ning: any one person is the way to go, the founder of Nike, Adidas, are not in fact, I think that age is not a problem, the most important thing is to have vitality. Brand with the progress of the times, it can always maintain the vitality, not with people. Our employees many of them are young people, and our consumers, I will try to keep up with everyone. But no matter how efforts age always getting older, so I value and can contribute to the company is not a simple fashion, or character, more important is the sports connotation, the connotation Cheap MBT Shoes Outlet of the brand.