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The first step: understand what’s being said and where; then measure positive vs. negative sentiment. Next: learn from the competition, their success and failures,louboutin, how they built their digital engagement systems; then,peuterey, develop short-run best practices, while continuing to monitor China’s digital landscape evolution, changing netizen sentiment, and new competitor actions to inform long-run strategy.
Before launching campaigns or building China social assets,ralph lauren, first understand what China’s netizens think of your brand,moncler, service,moncler, products.. and learn current best practices from analyzing competitors’ successes and failures across China’s digital channels.
China’s digital landscape is fragmented; netizens go to social networks for relationships,louboutin pas cher, to bulletin board systems (BBS/Forum) for niche topic discussions, to key opinion leaders for information and entertainment, to micro-blogs for news and viral creative. Competition is fierce,doudoune moncler, so for each industry and age group there is a different set of platforms, channels and influencers.. some effective, some not.
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