car expert:
□ Morning News reporter Zhang Guwei
Research Information Center,ugg boots bailey button, a senior auto industry analyst Zhu Junyi think so. Tongji University, an expert also said that BMW hatchback design, making it an awkward face sales, the price can not just drop the car to send the money for gifts, perhaps disguised price cuts.
45 minutes 19 BMW booked
9:00 last night, East CJ shopping program in the emergence of a shocking picture, BMW 120i 6 , 130i board of TV shopping programs. It is the first time live TV shopping sales luxury sedan form. Experts believe that, in Shanghai, BMW hatchback car sales is relatively small, open up new channels of TV shopping is a car dealer trying to find a breakthrough, but this attempt is successful or not remains to be tested by the market.
City Commercial Economic Research Center,fashion ralph lauren, Ren Qixiao fast that in order to gradually change the TV shopping in the minds of some consumers' parallel and more messy, low-grade Some good reputation or high-grade corporate, product cooperation. However, before the TV shopping consumers, it should be multi-comparison, the rational consumer.
first car buyers:
East CJ:
In Shanghai, BMW hatchback is a niche models.
4S shop to read the car is VIP customers
Shanghai Oriental TV shopping Co., Ltd. Shanghai with BMW authorized dealer van der cooperation to 288,000 yuan and 445,000 yuan price sales in the TV shopping program in the BMW 120i Both the BMW 130i and BMW 1 Series cars (both hatchback models). However, the TV sales price and the market price of about BMW is not lower than market rates, but their gifts were $ 50,000 and $ 100,000 in gifts, including a Sony LCD TV, car modification accessories. Orient Shopping official said, the BMW onto the TV so that shopping is a new attempt.
TV shopping offers test drive, car, and after-sales service processes, and customers to the 4S shop to buy the same show. Shanghai where the German car sales, general manager Wan told reporters that Confucianism and Taoism, due to the current highly competitive automobile market, BMW sold through TV shopping program car,the north face discount,cheap air jordans for sale Junior students to stud, opened up new sales channels. BMW Shanghai, China office, said the person, they do not violate the BMW price and marketing system,jordan 1, they open up new sales channels dealer support.
in the program, car sales consultants and shopping show host this two BMW cars described in detail. Just 15 minutes, play subtitles on the screen: There are a customer by telephone to pay 3,000 yuan interest car payments, and another 66 customer advisory. According to the Shanghai Oriental TV shopping Co. Ltd,ugg Women won the knife to protect passengers, the, said the 45-minute live show, 19 BMW cars booked.
the first payment of 3,000 yuan by telephone car payment interest of customers (anonymous) is a 40-year-old man. He told reporters, have been very buy BMW 120i, had already seen the car to the Wing-tat, that he himself is shopping the East VIP customers, more likely to trust that is the way. In addition,burberry wallets, he saw a huge gift,christian louboutin black One thousand users donor girls wit, and can provide on-site services, test drive, these factors led him to read the TV in just 15 minutes decided to book the car.
be disguised BMW hatchback price
but there are some consumers to reflect, through television shopping programs purchased goods, but found and presented on television is completely different; cottage version of the mobile phone, notebook products on TV shopping IF now; In addition, the television shopping service is poor,gianmarco lorenzi spring summer 2011, but also a lot of consumer complaints of hot spots.