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China’s digital landscape is fragmented; netizens go to social networks for relationships,louboutin pas cher, to bulletin board systems (BBS/Forum) for niche topic discussions,moncler, to key opinion leaders for information and entertainment,louboutin, to micro-blogs for news and viral creative. Competition is fierce,doudoune moncler, so for each industry and age group there is a different set of platforms, channels and influencers.. some effective, some not.
Before launching campaigns or building China social assets, first understand what China’s netizens think of your brand, service, products.. and learn current best practices from analyzing competitors’ successes and failures across China’s digital channels.
The first step: understand what’s being said and where; then measure positive vs. negative sentiment. Next: learn from the competition, their success and failures, how they built their digital engagement systems; then, develop short-run best practices, while continuing to monitor China’s digital landscape evolution, changing netizen sentiment, and new competitor actions to inform long-run strategy.
Understanding China’s Digital Landscape. Related articles： 救助站工作人员表示从11月1日起，救助站每天24小时出动两台流动救助车巡街，见到流浪人员就劝说进救助站。晚上还有机动小组，只要有市民打电话发现流浪人员就马上出动救助。截至目前已经发放棉衣、棉被褥等80套。“街头流浪人员主要是乞讨者，9成以上都拒绝去救助站。我们劝说无效，只能把棉衣棉被送给他们，以防止他们冻伤。 ”工作人员说。
