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China’s digital landscape is fragmented; netizens go to social networks for relationships,vendita moncler, to bulletin board systems (BBS/Forum) for niche topic discussions,negozio moncler, to key opinion leaders for information and entertainment, to micro-blogs for news and viral creative. Competition is fierce,moncler donna, so for each industry and age group there is a different set of platforms, channels and influencers.. some effective, some not.

Before launching campaigns or building China social assets,moncler, first understand what China’s netizens think of your brand, service,giubbotti moncler, products.. and learn current best practices from analyzing competitors’ successes and failures across China’s digital channels.

The first step: understand what’s being said and where; then measure positive vs. negative sentiment. Next: learn from the competition,chaussures louboutin, their success and failures,moncler sito ufficiale, how they built their digital engagement systems; then, develop short-run best practices,piumini moncler, while continuing to monitor China’s digital landscape evolution,ralph lauren, changing netizen sentiment,moncler uomo, and new competitor actions to inform long-run strategy.

Understanding China’s Digital Landscape.

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