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◆ Nike (Nike) Brand:

Nike (Nike) is hailed as a Nike (Nike) shoes in addition to strengthening the high-tech sports performance, and now more particular about stylish exterior design, frequently with the national trend of people all walks of life to launch limited edition joint. Clot Edison Chen in early 2009 the brand and Nike (Nike) Red China joint new shoes Clot × Nike AIR FORCE 1 in Shanghai, a listing of the objects that become berserk. In the U.S., up to 70% of young people dream of is a pair of Nike (Nike) shoes.

◆ Nike (Nike) Brand Story:

1964 January, when the University of Oregon as a (University of Oregon) track and field athlete Philip Knight (Philip Knight) and his coach Bill Bowerman (Bill Bowerman) to create the Nike (Nike), the predecessor: At that time the Bill Bowerman (Bill Bowerman) has designed a sole with

company has grown rapidly. In 1966, the In 1972, with the consignment and the termination of the Japanese brands, two founders decided to develop and manufacture their own designs of shoes. They make the task contracted out to cheap labor factories in Asia, and to take the name of this shoe is Nike (Nike), which is according to the Greek god of victory (Greek goddess of victory) and take the name of the.

new Nike (Nike) shoes logo designed in 1971. Swoosh is extremely eye-catching, unique, dynamic, that is, we are now familiar with the NIKE check mark that shaped logo. After each Nike products have this mark.

1978, the

Nike (Nike) because young people can fully grasp the needs of sports and leisure shoes, understand their lifestyle and the reality of the psychological desire to develop a distinctive and innovative new products, promotions and communication demands , from start to finish to create consumer trends are all on the first row, Nike (Nike) of the world for nothing.

1980, Nike (Nike) account for about 50% of U.S. market share, initially over Adidas sports shoes industry in the United States take the top spot. Since then, Nike began to implement a proactive marketing activities, signing top athletes.

1982 in October in New York City Marathon broadcast season, the first Nike (Nike) brand national television advertising broadcast. Only television advertising by the advertising agency Wieden + Kennedy (headquartered in Poland, was newly established in April 1982 a new advertising agency) planning, then, Wieden + Kennedy continued to Nike (Nike) brand continues to produce more creative print ads and TV ads, Wieden + Kennedy advertising agency is still Nike (Nike) primary cooperative advertising.

1988 年, Wieden + Kennedy advertising agency founder of Danwei Deng (Dan Wieden) Nike (Nike) created a new round of advertising, loud slogans. Nike (Nike) to advertising cases have been recorded Rushimisen Society (Smithsonian Institution) case tutorials.

in the 1980s and 1990s most of the time, professional athletes are worshiped as a hero Nike Max CB 94 online, so Nike (Nike) put a lot of money, make a successful, charismatic nike free 2.0 online, well-known athletes for product endorsement, to take strategy is to promote the image pyramid. From the tip of the top athletes to the national team, provincial team to the NBA league, until the package to the general youth basketball activities, covering the entire sporting goods market, consisting of four class elements. The least number of top athletes, but has a strong radiation. The use of athletes for promoting the products of more than Nike (Nike) one, but only Nike (Nike) the most successful. Nike (Nike) the company has a word, the secret of business is to manufacture high quality shoes, athletes, let them walk in front of the fashion market of other people will follow suit.

1984, Nike (Nike) and Jordan signed a five-year contract, including the conditions to grant Jordan Nike (Nike) of the stock, and an unprecedented courtesy - in Nike (Nike) shoes to use Jordan's name. Jordan's total up the total value of $ 1,000,000 a year.

the price is out of Adidas or Converse five times the price. Adidas and Converse thought that Jordan is a product spokesperson, but only, no one thought he would become a market strategy and the entire athletic footwear, apparel production line core.

results have proven, Nike (Nike) and Jordan's current cooperation is a Jordan Nike (Nike) the impact is enormous. Jordan, who embodies the energy, reputation, superb level of competition and exciting spirit of sport, the Nike (Nike) running shoes to be taken of the circle, in the United States has just started to spread the game of basketball on the big fuss. Almost overnight, if not from the sales point of view, Nike (Nike) has become the leading high-end basketball shoes products.

◆ Nike (Nike) Brand Profile:

Chinese name: Nike

English Name: Nike

Country: United States

created years: 1972

Founder: Bill Bowerman (was December 24 Nike Jordan 4 high heels store, 1999 died), Philip Knight (Nike is currently chairman) < / p>

product categories: sports shoes, sports apparel, sports equipment, sports accessories (Athletic shoes, apparel, sports equipment, accessories)

Corporate Headquarters: United States, Oregon, near Beaverton City (near Beaverton, Oregon, United States)

◆ Nike (Nike) Product Series:

◎ sport footwear:

Nike basketball shoes (Nike baseball shoes), Nike shoes (Nike SB Shoes), Nike running shoes (Nike running shoes), Nike board shoes (Nikecricket shoes, Nike Air Zoom Yorker)

2008, Nike new basketball shoes

◎ sportswear categories:

for men, women and children dressed in costumes of various sports including: football clothes, basketball clothes, tennis clothing, American rugby clothing, running apparel, athletic clothing ... ... and so on.

◎ Outdoor sports:

golf, skateboarding, baseball, cycling, water sports and other outdoor sports apparel.

◎ cross-border cooperation:

Nike (Nike) and Apple's recent launch of those results, the electronic monitoring device is the access of the iPod nano.

◆ Nike (Nike) Official Website: