recent years, the success of the franchise brand clothing in Wenzhou, started to pay attention Direct chain, and gradually Direct expansion of the market. Franchising and Direct chain, both have their pros and cons, how to combine the two modes, the optimum development of the brand, is this a topic of concern. People love to hate "franchise" P>

also a similar story with the rhino costume in Chuzhou agents body. Two years ago, rhino clothing, Chairman Wu Chun received a complaint call war: "Agents of your brand,nike free australia, almost led to my ruin and death, even the kids do not call my father, my wife and I have to divorce to ensure that agents can make money you had now anyhow, I want you good show! " P>

the phone to Wu Chun was shocked war: when other areas are doing well, why do bad Chuzhou? Then sent to the scene to supervise the investigation. Eventually found that the store though only 50 square meters, but is located in the downtown area, but also for consumer groups, the main problem is the store product display mess; staff is not to sit with sit, stand no station phase. Although the stores are to operate according to company policy, but has been very reluctant, perfunctory. Opened within three months, sales of only 500 yuan a day, needless to say guaranteed, to pay the rent, and even pay the wages are not enough sales. To the shop again after renovation, re-opening day, exceeded sales of 20,000. P>

Shokichi Gan Deng group, said group vice president,nike heels, dealer experience by itself, the concept of limit, the terminal management capabilities are different. That year, some agents are started to do wholesale, agency brand, or accustomed to the idea of ??doing wholesale brand image of the terminal, the product structure is irrational. He believes that many of the companys policy thinking, after the agents understanding of digestion, the actual arrival terminal, the enforcement has been greatly reduced. P>

franchise in Wenzhou have made major contributions toward the development of garment industry, the Wenzhou clothing brand quickly spread nationwide network of brand-name recognition. But with the development of enterprises, the terminal management confusion, information is not smooth, do not place other problems gradually displayed. In particular, some capital cities, a market, if the image can not keep going, the damage will be great for the brand,nike heels sale online, so the urgent need for new management methods to meet the shortfall. P>

control terminal of the "Direct" P>

"Today we have just produced a good image of the LO Juan GO, night they can put in all outlets where. new listing, where you can spread quickly in the Guide. "Fapai Direct Group product manager, said Chen, outlets do have their irreplaceable advantages, it is the distance between the brand and the terminal recently, brand management ideas, marketing concepts directly to the terminal. He called the company every Direct terminal is a message in the local station, not only the feedback of this brand of daily sales information, while other competing brands of local information and timely feedback to the company headquarters. P>

recent years, many Wenzhou clothing brands have opened outlets,nike dunk heels, but also on the rise. The strength of the companys flagship store to open more larger. Casual outlets is turned into a big box,cheap nike dunk heels, Metersbonwe, Semir, the high state,nike shoes australia, Bailide other casual wear brand, from 1000 m2 flagship store to open to 5,000 square meters. According to the owner of these enterprises introduced in the future leisure and supermarkets will become a trend. And such store to open up hundreds of thousands of yuan, financial strength, not a general agent can afford. P>

general business are open choose a city outlets. This aspect can show corporate brand image,www.ijordanheels4sale.com, to serve as a model agent; the other hand, the dealer shop in the citys financial strength is relatively high, can only directly by the company shop. P>

It was learned that the enterprise of Wenzhou clothing sales stores for less than 20% of the entire network. "Associated" SANDOVAL P>

"we find a meeting point between the two --- associates by the company shares, together with the agents operating the local market, thus reducing the pressure on companies to invest, but also support a number of excellent agents. "Gan Deng group said. Currently Angelo, Shokichi joint ventures and other companies have used the shop. In this way both to compensate for poor control of the franchise less than the terminal, and can effectively prevent the company invested too much risk. Bailide dress the person in charge, the current Bailide flagship store in the country, more than 100, most of the combined use of local agents operate. P>

Chen products that most of the enterprises of Wenzhou garment choose three ways to combine business, but the proportion varies. Gan Deng group, said a marketing model has advantages and disadvantages of each, can not be generalized, the key is to be adjusted according to the market. P>

chain stores are wholly owned or holding companies set up headquarters, under the direct leadership of the headquarters of unified management. Asked headquarters to raise sufficient funds, with a large number of management personnel. P>

license will have their own trademarks (including service marks), trade names,air jordan heels, products,dunk heels, patents and proprietary technology,air max for sale, business model, etc. in the form of a contract awarded by the many who used by many persons under the contract,jordan heels, the franchisor under a unified business model business activities, and to pay appropriate licensing fees. P>