1, if business leaders are very sensitive and strong management capabilities, the management consulting work should take [the diagnosis]

· A. The recommended way to

· B. to promote patterns of change

· C. introduced by way of introduction

· D. Education and training methods

2, the entire business process management consulting work is based on the work should be dependent on []

· A. theoretical knowledge

· B. procedures

· C. scientific analysis

· D. creativity

3, for backlog in excess or corporate library of some available equipment for its role should be taken to the equipment business strategy is []

· A. equipment leasing business strategy

· B. Equipment modification strategy

· C. equipment equity business strategy

· D. devices developed by strategic

4, the purchasing power to meet the different levels or different customer buying psychology, most suitable for the packaging strategy is []

· A. the same type of packaging

· B. different types of packaging

· C. level packaging

· D.-related of packaging

5, no power to sell their products for small manufacturing enterprises, the sales strategy is suitable for use []

· A. use agents

· B .

· C. Direct international sales

· D. aggregators strategy

6, for the cost of the various components of the potential cost savings measures taken for the major of planning and strategy. Called []

· A. cost structure optimization strategies

· B. Technology Strategy

· C. tapping the potential of the target cost strategy

· D. cost-saving strategy

7, Analysis of cost management is one of the elements []

· A. Analysis of the total cost level policy

· B. Cost analysis < br>
· C. Analysis of the operating cost level field

· D. The main products unit into the rate level analysis

8, where the formation of a corporate image, it will have [] < br>
· A. integrity

· B. dynamic

· C. Relative stability

· D. front of

9, the center functions to solve business development activities []

A. B c D

· A. for the future transformation or innovation

· B. based on the current supply, production, marketing plans


· C.
· D. Control

10, under normal circumstances, the center of technological transformation of enterprises should be []

· A. Equipment

· B. Product < br>
· C. Process

· D. productivity

11, when a customer's strategic business plan development and implementation of a fundamental and adjusting to environmental conditions, it shall recommend conduct of strategic programs



· A. [] appropriate adjustments

· B. partial adjustment

· C. major adjustment
< br> · D. overall adjustment

12, a company by product sector, the establishment of more specialized production units, the business organization and management model known as []

· A. linear functions of the federal structure

· B. decentralized structure

· CH-type structure

· Du structure

13, to develop and the basic guarantee for the implementation of corporate strategy is []

· A. Technology Management

· B. organizational management

· C. Image Management

· D Product Management

14, when customers technological level and economic level has reached the international advanced level in the regional level. And still more from the world's advanced level, but the gap is too great potential when. Should be advised to determine the technical goals of their program is []

· A. National

· B. regional

· C.

international · D. world-class

15, the production system is the production strategy of the [main]

· A.

· B. carriers

· C The target

· D. part

16, some of the market close, long-term needs are great products, usually selected []

· A. mass production strategy

· B. in the production strategy

· C. single and small batch production strategy

· D.-order production strategy

17, goal is to achieve quality assurance []

· A. Quality Policy

· B. Quality Control

· C. Quality Improvement

· D. Quality Planning

18, total quality management as a

· C. the quality of information work

· D. Quality education

19, to enable enterprises to talent, to flourish, can be implemented []

· A. Talent intelligent optimization strategy

· B. Talent hierarchical optimization strategy

· C. Talent Age structure optimization strategy

· D. Enterprises personnel structure optimization strategy

20, in general, affect the actual inventory is one of the basic factors

· A. [] the type of material reserves

· B . materials warehouse capacity

· C. storage facilities modernization

· D. ordered out of quantity of materials and time

21,

will be classified as a labor-intensive industries, capital-intensive, technology-intensive, according to the classification criteria ()

· A. industry technical characteristics

· B. status of the industry characteristics

· C. industry nature of the product

· D. sector capital formation

22,

consultants in consultation should outperform, succumbed to the side pressure, or a subjective one-sided conclusion, but should be based on the facts in-depth investigation to real data is convincing, this consultation is to regulate ()

· A. has the correct political point of view < br>
· B. adhere to customer interests as the starting point

· C. to adopt a scientific attitude

· D. strictly confidential corporate

23,
< br> When companies to develop products in the life cycle of the investment period, the firm's investment strategy can take the program is ()

· A. aggressive investment strategy additional program

· B. strategic investment program

· C. or less do not invest in the strategic investment program

· D. handling of negative investment strategy

24,

SWOT Analysis of T is ()

· A. The external environment provides the opportunity to

· B. enterprises are facing the threat of the external environment within the enterprise

· C. advantage

· D. Enterprises disadvantage

25,

cross-functional work process re-renovation project, to reduce the department asked frequently cross-border links , so that enterprises in terms of quality, cost and cycle performance indicators such as access to significant improvement in process improvement is ()

· A. merger

· B. tone sequence

· C. Integration

· D. simplify

26,

technical strength and strong corporate focus on technology development function ()

· A the absorption train technical personnel

· B. introduction of technology and technology cooperation

· C. absorbing advanced technology

· D. strengthen its science and technology team building, self-development < br>
27,

in solving plant layout and equipment layout issues when appropriate to adopt the production site management consulting method of analysis is ()

· A. Process Analysis Product

· B. Process analysis

· C. Flow line analysis

· D. handling analysis

28,
< br> companies in market demand and forecasts based on the survey, there are plans to arrange production according to species and their demand for temporary storage warehouse, there needs to be immediately supply the customer's production strategy plan is ()

· A. Stock production of strategic programs

· B.-order production strategy program

· C. cattle produced large quantities of strategic programs

· D. strategic programs in batch < br>
29,

to ensure and improve product quality to enable enterprises to develop, maintain and improve the quality of all the activities constitute an effective whole, suggesting that total quality management should meet the basic requirements are ()

· A. the whole process of quality management

· B. full of quality management

· C. enterprise-wide quality management

· D . more methods of quality management

30,

produce a single type of small-batch production of standard items in the client companies to develop appropriate use of labor is fixed ()

· A. work experience evaluation method

· B. analogy comparison

· C. statistical analysis techniques

· D. Determination

31 ,

sporadic need for materials, allows companies to use the material procurement method ()

· A. collaborative production, designated for,

· B. to participate order will be Fair

· C. and supply companies signed a supply contract

· D. nearest supply their own procurement

32,

by purchase of research equipment, the benefits of environmental protection equipment to benefit all aspects of the entire enterprise, it is easier to achieve economic and social benefits of a unified enterprise, equipment acquisition strategy of this program is ()

· A. comprehensive equipment purchase strategic programs

· B. type equipment acquisition strategy for product development program

· C. dilated equipment acquisition strategy program

· D. newer equipment acquisition strategy program

33,

lack of awareness of enterprise products for the rapid beating domestic market to expand sales, mark the most appropriate strategy is to ()

· A. Plant mark more Factory use policies

· B. a product trademark, the number of product strategy

· C. using a number of trademark product strategy

· D. borrow trademark strategy
< br> 34,

fund balance analysis is the relationship between corporate funding and take a picture of the analysis, this analysis is ()

· A. Liquidity Analysis

· B. Analysis of financial security for money

· C. Analysis

· D. financing analysis

35,

business in the face of strong competitive pressures in the face of adversity or business, the efforts to make all members of the business enterprise, all employees in all levels of cadres and made hard work out of planning and strategy of adversity is ()

· A. enterprise workers image of the strategic plan

· B. employees shared values ​​strategic plan

· C. cohesion strategy program

· D. whole enterprise strategic plan

The second big question: Multiple Choice

1, the level of analysis of business costs contents []

· A. The total cost level cost analysis

· B. policy analysis

· C. Cost control level analysis

· D. Analysis of the operating cost level field

· E. The main products the level of unit cost analysis

2, in the product life cycle maturity stage of the product, its product strategy is appropriate []

· A. product improvement strategy

· B. quality low-cost strategy
< br> · C. Product differentiation strategy

· D. centralized strategy

· E. revenue strategy

3, according to the U.S. management expert Peter Drucker contribution to the analysis to distinguish between the results of the activities of enterprises, including []

· A. direct income-generating activities

· B. Facility consulting activities

· C. and education, then move

· D. Information activities

· E. contribute to the results of activities

4, the product quality management pound pre-main work should be caught is []

· A. Product packaging

· B. products transported into

· C. to collect user opinions

· D. repair services < br>
· E. Product storage storage

5, the main logistics system with []

· A. stimulants

· B. services < br>
· C.-for-money function

· D. efficiency function

· E. development function

6,

consulting in contact stage, the consultation should be noted that the main problem ()

· A. establish a consulting image

· B. to determine the customer sincerity

· C.
clear that the real problem
· D. measure the conditions of admissibility

· E. consultation to determine the subject

7,

based on contribution analysis, in the following activities are results of activities are provided ()

· A. direct income-generating activities

· B. to contribute to the results of activities

· C. Information activities

· D high-rise management activities

· E. logistics activities

8,

in the manufacturing process for quality management consultation, where you can focus on several aspects of the analysis ( )

· A. Production Equipment Quality

· B. production tooling quality

· C. outsourcing product quality

· D. production process quality

· E. production process quality

9,

different strategies depending on the target market to be divided, marketing strategy can be divided into the types of program () < br>
· A. No differences in marketing strategy program, differences in marketing strategy program, intensive marketing strategy program

· B. Single-position target market strategy program, multi-faceted strategic plan target market, all position the target market program

· C. strategic growth market strategy program, maintain program-based market strategy, market strategy based retreat program

· D. domestic markets of strategic programs, export-oriented market strategy program

· E. Towards a strong marketing strategy program, the program super-market strategy, market strategy to avoid the strong program

10,

factors belonging to the company in the following image of the surface is ()

· A. Company Name

· B. quality of staff

· C. logo

· D. competitiveness of our products < br>
· E. philosophy

third question: Glossary questions

1, mid-term consulting

2, target cost strategy

3, the foreign companies

4, powers and responsibilities of the structure

5, power to appoint to the use of strategic

6, degree of centralization

7, a comprehensive compensation strategy

8 buy Supra shoes, marketing mix strategies

9, financial management consulting

10, enterprise technology development

fourth question: Short Answer < br>
1, in the choice of a different style of work, you need to consider what factors?

2, enterprise marketing management consulting main reasons?

3, What is the strategic importance of corporate image?

4, the implementation of vertical organizational structure of the merits and demerits of centralization and decentralization?

5, how to apply materials Key management method (ABC Management Act)?

6, strategic management consulting, including what?

7, the focus of enterprise funds management consulting issues which?

8 , corporate image management consulting What is the role?

fifth question: essay questions

1, Describe the structure adjustment and optimization of technological content.

2, Describe the quality of the product development process the meaning and content management consulting

3, Describe how to grasp the characteristics of marketing management consulting.

4, the company's main products are sports shoes, to enhance the competitiveness of products, A company intends to improve the quality of the product, A senior preparing to carry out total quality management, quality management, but Company A poor foundation , assuming that you are A company hired consultants, what would you carry out quality management from the basic work of consulting?

sixth issue: case study questions

1, RT is a medium-sized chemical companies on rejection Womens Supra Tk Society Shoes online, production and sales of West E, N, W 3 contiguous provinces. After 10 years of effort. RT Division 3 sets of 70% of Tower District established a prefecture-level city marketing agency, so the last five years, HSBC has been in the market share of about 10% t ranks with the industry's first enterprise. With the urban and rural economy and local culture, the development of sub-health matters, E, N, W 3 provinces of toothpaste demand increasing every year (according to forecasts, this trend will continue long term, but statistical studies show that early this year, RT's Last year's total annual sales revenue increased slightly over the previous year, market share has declined by 1%. The analysis of the main reasons is another well-known domestic enterprises to enter the N province toothpaste market, occupied the RT's original entry-level city in part of the market share; in order to retain and enhance the fight in the E, N, W 3 provinces of the market share cheap supra shoes, RT held company specializing in middle management cadre of more than preparation meeting to study countermeasures. After three days when the discussion, it was agreed the main L is the organizational model should be changes and adjustments, and the corresponding formation of three different views:

(1) Quality is the life, right to the Division should seek a higher level of product quality level, establish a quality-focused organizational structure, which in the original Finance, Technology Section, Production Division, on the basis of the Sales Section, headed by general manager to set up a quality management team. TQC under the room, on the other functions of the department's performance evaluation has quality of the veto, in order to further improve product quality and to expand the market.

(2) based on product characteristics, especially in the insurance business on the basis of the existing quality advantages. build a marketing-centric organizational structure. step is ; rescind sales department. to set up a marketing department, led by general manager; by the Department to operate the functions of decision-making and marketing together and focus on expanding E, N, W 3 provinces in Central China's prefecture-level city did not enter the market.

(3) agreed to the marketing center, but not agreed to establish a marketing department to implement centralized management; but rather that learning

foreign experience, set up E, N, W 3 ten Provincial Division of the region, the implementation of distributed operation and management.

is finally submitted to the a force, A company intends to improve the quality of the product, A senior preparing to carry out total quality management, quality management, but the A's poor foundation, if you are A company hired consultants, what would you carry out quality management from the basic work Consulting?