And who look further, who can grasp the rapidly changing market information, who the fastest developing new products, the product break out, who can quickly dominate the market, who is the winner. Microsoft is a long time accumulation, the formation of an open, advanced, feature rich Microsoft's corporate culture at Microsoft R & D on adherence to the start time, their But Gates and his staff spotted the market first before the development of hardware high-speed chip-based software program, which was regarded in defiance of world opinion, if once the chip development problems, Microsoft's software products also be implicated, but Gates's vision to promote a spirit of adventure and daring first move them, so that the software in the hardware to go ahead.
Gates and Microsoft were actually doing a speculative venture in the past engaged in projects are always so out of the machine, and then a rush up the heroes, who do well fast, who will succeed in the same starting line, hard to say whoever got to the first. Microsoft this time is false start. to draw up a new computer, even if Microsoft did a white, but the new computer to do it, then Shui Yebie and Microsoft the other. Microsoft must be first of course is no doubt that Microsoft This decision has paid off, it once again earn the money.
20 in the early 1990s, when word began to impact the information superhighway, when people's attention, it is this preoccupation Gates, who always pay attention to the launch This epoch-making revolution in digital darling - multimedia and information superhighway. concerned about their human way of life, values, world view of economic change in composition and Gates know to meet the great change in this century, we must develop a truly sense of the multimedia software, put the information superhighway construction.
his vision for Microsoft is ushering in a another landmark anniversary, after a long and arduous research, August 1995, Microsoft's multimedia operations the advent of Windows 95 system, to bring ground-breaking shock the world, become a popular global information revolution, the most spectacular landscape. this initiative so that Gates once again grasp the speed, in the ever-changing market, firmly grasp the development of the opportunity.
the rapid development of the market in 1994, faced with individual stand-alone use of the environment of the market is saturated, Microsoft, with its unique vision began to aggressively enter the network operating system and network application software market. Gates has long been foreseen and also for later proved, with the development of multimedia and information superhighway and put into use, the entire community will undergo profound changes, but will also lead to some new problems, if successfully solve these problems, the social structure in turn significant step forward.
Microsoft development products so generously in the network operating system's input, through the introduction of NTServer, SQLServer, Exchange? Server services software, successfully cut by IBM, Microsoft, Sun, Network Wei company, Oracle, Inforrmix, Sybase and other software manufacturers dominated the commercial server software market, making Microsoft's turnover continued costly. foresight once again become the Microsoft of the wealth.
to the development process, for example Windows NT, Microsoft Windows NT product in R & D in the first few years, and not from the product who make much money but Gates believes that Microsoft needs a more than Windows 3.1, Windows 95 is more stable and secure operating system to enter the enterprise computing market In support of this belief, Microsoft's technical staff through the unremitting efforts, and finally to Windows NT and later Windows 2000 was a great success. If you do not adhere to the in the worldwide server market there would be no harvest.
early in software development, Gates try to mix together a variety of software in the daily operation of the company's heavy handed Ballmer, Gates then concentrate on technological innovation, he has sorted out what is known as The technology is very important, each technology has designated a senior official responsible for the promotion of the technology throughout the company.
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let vision become your wealth (2 )
on Office. In the past, Microsoft has developed for high-definition text display of ClearType technology and identify techniques to write the wrong syntax checking, and now Gates importance of security and search technology will be integrated into Microsoft's most popular software, he said as , IBM and Oracle and other companies on battle; the other hand, actively develop games, mobile operating systems, search engines and other diversified businesses. Currently the company is being developed in the information appliance running on Windows operating systems. It seems that bit software giant will continue to Windows, Office and other applications software as its core business, while large-scale development into the next generation of the WWW, wireless communications, equipment, games, servers, etc. growing areas, the successful implementation of its attempt to monopolize the world to find data. provide technical support team of full cost reimbursement for the supporters of the way, so that they can help deal with product inquiries in a call from the user. This timely feedback from users over the information you can make better software performance to improve.
exchange of information up and down the entire company is frequent, large, fast, and hence the market is very keen sense of Gates and his subordinates carefully designed according to needs, to revise its strategic mode and thus to guide decision-making, the company also has a variety of response capabilities, while in a highly competitive market, who grasp the speed, the first occupation of the development who will be able to position.
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timely advantage into a win situation (1)
Microsoft to make people continue to generate demand for new product success in the development of the entire personal computer industry has been crucial from the big PC makers to minimum of software developers, almost all their business is built on the basis of Microsoft's innovation, while Microsoft has too much money, too much talent and enough time, these are the advantages of Microsoft's innovation in development, Microsoft continues to use these strengths to get the final win situation.
advantage in their grasp, Gates has always kept a cool head Gates and his Microsoft because the network did not forget their madness Who is in Microsoft's China Web site, at the outset that a division, Gates is still the same as demanding as CEO, he held technology plan will be in full swing. the results of product development raining floating down the front of the Gates: There are carefully studied The figure recorded in a particular software on the market competitiveness of the host; a detailed program was like a movie script that demonstrates how the new software will be applied to the actual lives; in addition to Microsoft reports that if management consulting reports, it has developed a unified when they are hard, like it's the same boss.
pay attention to their own advantage in the software R & D, but Gates also left off the competition in existing markets. With strong financial resources and adequate human, Microsoft and its competitors began wrestling in the existing market.
fact, no matter how competitive means, From past experience point of view, Microsoft has with its abundant capital in the gaming wavered Sony Playstation game system dominance; Microsoft and Palm in the handheld operating system to compete with Symbian in the competition, the field of competition with Oracle in the database and access the Internet with AOL on the hard-edged competition.
but the most representative of the confrontation between Microsoft and Netscape August 8 In 1995, Netscape become a focus of public attention its original striking the first day of public shares in issue rose from $ 28 $ 58 to show the bull market to Internet share price, which the company launched a commercial Web browser, giving rise to the Internet gold rush. Netscape was claimed that the new software will be Microsoft's flagship Windows operating systems have been weakened as a type of dominance.
just two years at Netscape Communications and Sun Microsystems under the leadership of a group of computer and software companies will become the de facto Internet information highway, not only shocked the computer industry, but also Other industries have also changed. Netscape also has been consistent with those in the business position at a profit opportunity for contract customers of these companies are using Netscape's server program to build their network address. At the same time, the entire computer kingdom because the sun's Java software and become vibrant. This software allows to change the program via the Internet or network pages as possible. This system allows the status of Windows in the global Internet will become insignificant.
Netscape in the browser the rapid development of devices on the market, has become one of Silicon Valley companies booming Internet business in a dynamic star, in this rapidly growing company is set up for 18 months, Clark has become the billionaire chairman of the board, which can not be said to create wealth miracle in a short period of time, Netscape has become a de facto hegemony: with millions of users and billions of dollars in market value, using its flagship browser
Gates due to negligence on the use of Internet resources, ignoring the related software development work. When you see the opponent has such a huge market share, grow into such a big giant, Gates decided to capitalize on its strengths Down with this rapidly grow into a complete opponent.
to deal with Netscape, Microsoft, Gates spent all the resources, including $ 1.4 billion research and development funds, 20,000 employees and a large number of software users, whereas Prior to this, Microsoft only 4 people in developing their own browser. such a large change in strategy daunting. Soon after, Gates developed Microsoft's browser Navigator 50% than last year, Netscape dropped 1 / 3.
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timely advantage into a win situation (2)
in the fight against the opponent's killer Gates usual, there are two, one is free to promote their own software, while another is using the advantage of dominating the operating system, developed their own software into the operating system, while the exclusion of others in dealing with network King of the battle, these two killer Gates sacrifice all out.
Microsoft's first use of a free download allowing users to experience Microsoft's Web browser, and later, in order to completely defeat the opponent, followed by Microsoft, has launched a tightly integrated with Windows 95 IE4.0, Microsoft boasted it was View in browser so under pressure from Microsoft's efforts to gradually disappeared in the monopoly position of the future, IE more than three years without a major version update, Microsoft and even claimed that no separate issue new IE, in the next-generation operating system, Longhorn, will have the new version.
in action against the search engine GOOGLE, Microsoft is also using large working capital, within a short period of time cloning out a function similar to the search engine MSN, despite Microsoft's annual revenue last year is not very satisfactory, But Microsoft and Google are not afraid to compete in Internet search technology, Microsoft technology integration have been used previously defeated opponents, implying that Microsoft and Google in this competition will not be missed.
Microsoft rich and powerful, this new field into it provides a powerful backing. Smaller companies lack the financial resources it can barely fight. a simple number confirmed in 1997, Microsoft invested $ 2 billion for research and development, the number is six times the annual income of Netscape and Microsoft research and development funds for 23% of total income, while other competitors can come up with 10% of the money for the same purpose on the good in the process of dealing with competitors Microsoft does not care about input.
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customer is always right (1)
a dozen years ago, the United States use a computer is not much, but because of Microsoft has developed operation so simple, so practical applications, resulting in the U.S. computer users growing exponentially. can be said that Microsoft developed the software to meet customer needs throughout the United States led to the rapid development of computer industry, but also for its own development and create the golden harvest season. Based on this, Bill Gates in the enterprise development process, has not sought to give customers advice.
when Gates Ballmer please do partner university students, Ballmer also well to understand and implement the spirit of customer focus Gates in sales strategy, Ballmer did not pander to the computer giant IBM, was his effort not to build a strong direct marketing and publicity consulting team, but according to the customer the need to establish a system of post-marketing and sales network integration consultant, allowing users to freely purchase before and after can be easily and quickly learn to master the practical use of computer technology juice, which is IBM can not do so, Microsoft's Sales tax business in 1997 turned over $ 4 billion, an increase over the previous three years, 40%.
awareness as Microsoft customers, Microsoft in 1982 has been achieved in the field of operating system dominance, while the application was software is an attractive piece of cake being visible, Lotus, micro-processing companies divide and eat. to see this scene, feisty Gates sit still, he decided to reach out to the application software.
Gates in the establishment of this class of application software development team also established a perfect sales and service teams In 1984 May, in the selection of Gates, the work at IBM and other companies off Jerry pull rattan Bo was hired as vice president responsible for the retail sector. Following this, a more than 60 technicians and other staff of more than 30 customer service team also announced, is responsible for responses to inquiries, technical maintenance and a series of work, bringing the company bid farewell to the era of extensive customer service.
Since 1985, Microsoft began to collect from the customer support engineer problem, and from 1991, Microsoft began gradually to build regular feedback loop. at the beginning, Microsoft's use of the telephone system, then they have developed different tools, such as e-mail from Internet newsgroups and World Wide Web resources such as where the data collection, and now is the third generation of Microsoft's use of computer-based customer feedback system to collect user opinions and suggestions.
Today, Microsoft has set the internal customer-centric culture in the treatment of customer service, Microsoft's future to be more emphasis on perfect, honest and responsible program, Microsoft employees worldwide with annual bonus will be directly linked to customer satisfaction, president of the same.
Ballmer is the current president's focus on customer feedback typical of his who lives near Microsoft's headquarters, although he has under the old and small, drag big family, but he must always give priority to ensuring two things: First, the company running efficiently. Second best meet the needs of users in all Microsoft users, any person at any time and any where you can call directly to Ballmer.
This sounds like a fairy tale, but Ballmer is indeed a very serious U.S. vice president of ABC Radio's management Kinder Hill, which is quite feelings, a few years ago Supra Thunder Shoes, when the company's Windows NT fails, Ballmer personally went the way from Seattle to New York to solve their problems, the needs of his customers are so sensitive that day before they ask questions, The next day a long time ago has been resolved, this is Microsoft's efficiency is obvious, is not deliberately Ballmer to express themselves, but he knows that Microsoft to maintain the momentum of rapid development without enough customers.
in the development software process, Microsoft is focusing on listening to our customers.
Gates not only invested heavily in product research and development, and also set up special to listen to customer needs and enhance the user experience of the organization, Microsoft Enterprise Engineering Center is one of the representative, the purpose is for business customers to simulate a real application environment, so that Microsoft customers with Microsoft's product groups together to discuss and test understanding of user needs, to solve the practical problems of business users, allowing users to successfully implement applications. < br> In the Microsoft technology services, specifically with the customer feedback system responsible for the bad news into good news for the group is PI (product improvement) group. PI group has a set of management and analysis methods accidents every year seven or eight one million original customer data waiting to be processed, of which 6 million from the support site, and these views can be quickly improved by the Microsoft customer feedback and improve the transmission system where the software developers in the process of listening to our customers reflects Microsoft software products is very easy to find deficiencies, and can be the shortest possible time to fill these gaps, which may explain why Microsoft has long become the number one company in this area.
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customer is always right (2)
smart Gates in a second battle to know the importance of this system. with this system, not only has a commitment to public capital, and has a huge market think tank, it gives Microsoft bring the financial resources will be rolling.
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business papers: a scientific financial concepts
with flourishing, Microsoft founder and president Bill cover Heights of wealth also will fast in August 2004 when Gates's total assets increased to $ 48 billion, a successful reelection to the 11th position of the boss 400 rich list since March 13, 1986, Microsoft officially stock Since the New York Stock Exchange, Gates earn $ 82.83 per second on average, his monthly income of about $ 217 million. If all the assets of the Gates into denominations of $ 1 notes, these notes in a line, length is the distance between the Earth and the moon 19 times.
learn to raw water from August 2004 when Gates's total assets increased to $ 48 billion, a successful reelection to the 11th position of the boss 400 rich list since March 13, 1986, Microsoft stock has been officially listed on the New York Stock Exchange Gates earn $ 82.83 per second on average, his monthly income of about $ 217 million. If all the assets of the Gates into denominations of $ 1 notes, these notes in a line, the length between the Earth and Moon distance of 19 times.
in front of great wealth, but Gates's financial management has not changed, he still maintained in a predictable consumer behavior to occur, the thoughtful, careful and approach the line, try to avoid major consumer mistakes. successful, happy life. journey of his life, his wealth is to quantify the value of the benchmark, he once said: told by those who seek to his friends: As early as in the beginning, the general manager's annual salary reached $ 220,000, and then, Gates only receive $ 130,000 per year, is a minimum annual salary of managers who believe that their contribution to the company and not the biggest in the company every year, resulting in thousands of employees in dozens of millionaires, Bill believes that the money is just a symbol of their success, in addition, he does not think there is much sense. neither money change his life, nor will he distracted from work.
in dealing with the issue of wealth, Bill Gates is always the big picture over the past 10 years, Microsoft Jobs, scientists set up a large team, the team with former industrial giant's research labs comparable Today, Microsoft Research has 700 researchers. 120 Research Asia alone, 5-year period to obtain a series of brilliant achievements in world-class mm cumulative academic journals and conferences published nearly 600; over a hundred items of international patent applications; three aspects of multimedia and network technology results were accepted by the International Standards Organization.
course, Gates hands of chips more than that. His company, just R & D budget for the year reached $ 6.8 billion, the strong research and development to ensure more and more commercial in Microsoft's PC software market invincible so far, Microsoft has achieved great success of this strategy, Microsoft Research has a research and development, coupled with Microsoft in the PC operating system market dominance, Microsoft, despite the repeated and again late in the ball, but still able to come to an end when the heart to win the market.
both computer operating system Windows to catch up with Mac, desktop applications, Word to catch up with WordPerfect, the commercial catch database SQL Oracle, Web browser IE to catch up with Netscape, Internet portal MSN to catch up AOL, or PocketPC handheld computers to catch up with Palm OS, Microsoft is all staged, out, he can come up with 1 / 5 to the wealth of research and development. Since 1990, Microsoft invested in R & D 326 billion dollars, more than the other five largest software vendors combined.
Research Asia Zhang believes the head of Microsoft Research investment is doing strategic investment, as companies buy insurance. In fact, the Institute acts as a incubator, such as Windows? CE concept is first proposed in 1994, the Institute of Asian Research Institute was first established, the Microsoft headquarters had promised, 6 years $ 80 million, in fact, now four years, investment has more than 8,000 ten thousand U.S. dollars a.
Gates of the Ya-Qin Zhang their huge investment in only one request: that is to ensure that 10 years later there is a company called Microsoft's presence Gates referred to, should not just , but The so-called basic research, is to create tens of thousands of ordinary people's daily life can change things like the PC, like Windows. they do is open up Microsoft to dominate page [Back] Next
Society Gates said that Microsoft is always away from bankruptcy only 18 months, in fact, such worries are not groundless. every 10-15 years, IT industry, there will be a big transition, and at each transition, there will be some new technologies, new companies, new market. IBM has dominance in the mainframe era, DEC minicomputer era dominate the company had, Intel Corporation and Microsoft PC era also achieved considerable success, but history a company can not lead two different times.
Microsoft to make people continue to generate demand for new product success in the development of the entire personal computer industry has been crucial in the past 20 years time, high-tech industry, Microsoft has been the rule makers, Microsoft went, partners, competitors from the United States, where companies would like to.
question now is, industry analysts on Microsoft breakthrough technology is not how much, after all, Apple's iPod in through well-designed digital music limelight, two Mingsitanfu graduate student proposed a support Google's search technology. Microsoft seems to have begun to lose to maintain this leading position in the needed impetus to become a 1980s IBM's profit but slow growth, large and anachronistic.
Prisoner's Dilemma in Microsoft is trying to use a strong financial situation was reversed in the 1990s, Gates led Microsoft to make a strong challenge on the Internet response, Ballmer makes Microsoft will expand to a global enterprise, desktop computing end of the transition depends on the situation today, Microsoft is more than one area force, which includes software applications for SMEs, Xbox game consoles, Internet-enabled mobile phones cheap Supra High Top Shoes, smart watches, software and voice recognition systems.
In some companies, or due to business downturn, or because the leadership does not understand, do not support, research funding is often cut, or even withdraw, but in Microsoft Research Asia, the company's prospects for a bright, Gates of the most explicit commitment to scientific research, he not only personally Management, and spend a lot of time with research and researchers future research directions in the talent and money with under Microsoft's biggest challenge is how to repeats similar success.
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intuition and courage is the secret of making money (1)
Gates's success, the validation of a basic law of economics: if markets take off, take-off point to those just entering the market who will receive more than the general mathematical expectation of the return on investment, as a moment in history became well-known oil tycoon , auto magnate, like Bill Gates take a new industry together with the growing market opportunities, will soar. It is with keen market sense to seize the development opportunities, making him the power to control the industry in a very large that Because of his ability to innovate, not because of his possession of knowledge, but the market because of his extraordinary intuition, business practices and outstanding marketing capabilities. This is the venture capitalists that have good quality, although Gates is not a strict sense of the venture capitalist, but he inadvertently has a venture capitalist at least possess the quality.
20 the late 1960s the mid-1970s, a period of fast development of computers, but in this period of time , the computer manufacturer's eyes were fixed on the improvement and development of the hardware, computer software for the lack of attention, not even such a company. is studying at Harvard University Supra High Top Shoes for sale, Bill Gates and his friend Paul saw this and After the decision should focus on software development, their first step is to Altair8080 series developed BASIC computer software, they succeeded, Microsoft also was born.
Initially, Microsoft's DOS, Windows software is with on a personal computer, so you can let the computer buyers have an idea: The software is completely free, and finally to the Windows system software in the market share of up to 90% when Microsoft introduced DOS, IBM although their choice of several software companies cooperated, but the operating system are as optional accessories, consumers can decide which product to buy.
but Gates's commercial genius is unparalleled. Bill Gates business The aggressive tactics and high-handed, so that someone else is almost nowhere to go, especially in the highly competitive, Gates made the market at all costs, then, he does not care about money in the occupied DOS market, the price of other software are in the 50-100 dollars, while Gates will be close to the low price of free, that is $ 1.5 to launch their own products, which jumped to the market vision and extraordinary business strategy forced many technically more sophisticated operating system and had to fade out the stage of history. the industry could do nothing but express their pain: