With the acceleration of the market economy and the deepening of economic reform, Chinese SMEs have gradually become an important force for economic development, the 800 million-plus Chinese enterprises,nike dunk high heels, SMEs have accounted for a significant proportion, creating a 50% of GDP. However, most SMEs still has some inherent weaknesses. The superposition of multiple negative factors under the influence of Chinas export enterprises in 2008, suffered an unprecedented setback, some SMEs export orders dropped, or even bankruptcy. As the U.S. subprime mortgage crisis spread rapidly throughout the European economy entered a recession, many European countries, China exports of small and medium enterprises are also facing a similar predicament. P>

However, Italys export business is unique, does not appear above the tragic scene, in the global economy in a depression in the case, Italian exports remain good momentum of development, machinery, textiles and decoration three remarkable achievements in key industries, a lot of international orders, have achieved high trade surplus. According to customs statistics, the Italian fashion products to the U.S. exports to the rapid increase in exports to the U.S. during the first half of this year reached $ 3.0 billion, which accounted for $ 600 million footwear. According to the industry associations predict that by 2012,nike dunk heels, the Italian shoe exports to the United States than in 2007, up 20.1 percent to $ 75.2 billion of retail scale. Italy has become the China, Vietnam, Brazil and Indonesia, the footwear exports to the U.S. the fifth largest country. Italian shoes ranked first in average export unit price, the average export price per pair of shoes $ 55.47. P>

we all know, Italy is known as the "Kingdom of SMEs, are equally small and medium enterprises, why Italy has not suffered a similar plight of Chinese companies do? Italian SMEs by the person in charge of some research, you can realize the success of Italian SMEs. P>

maintain the brand image Italian SMEs, particularly emphasis on product quality, maintaining the brand image, create international brand. These companies are good at cultivating customer loyalty for its products, the absolute, to cultivate the "Italy" sophisticated, chic, beautiful and practical reputation, such as Versace, Gucci, Louis Vuitton,jordan heels, Prada and so on. The worlds top global luxury fashion brands occupied 30% market share in clothing. P>

world management authority at Harvard Business School Professor Michael Porter in his famous book "Competitive Strategy" has been described at length with the top tile --- Modena international production "Sa Suoluo tiles" The success story of the origin of the tile is the central European countries and local governments, parliaments, big companies, the rich and the Arab nobility of choice. According to the person in charge of the enterprise, not only the great-grandfathers generation will choose their products, grandparents, my fathers generation, grandchildren and so will future generations to do so, the choice of the origin of tile brand competitiveness has become a benchmark measure of one. Sometimes, due to improve quality and increase technology investment is too large, may result in loss of the business a short time, but to ensure customer loyalty, a constant stream of orders and a significant increase in customer base, as the price of ceramic tile products are expensive,air griffey max GD 2, to ensure its huge profit margins. "Either do not make money, to earn money to at least several generations of money" has become the companys strategic management objectives. P>

According to popular European countries Modena production "balsa Mige balsamic vinegar" corporate hospitality personnel, in order to ensure product quality and sales performance of win-win situation, a bottle of balsamic vinegar was a bit of profit margins of the euro. However, this product has sold almost the entire region Emilia Rome Nirvana, Modena province, let alone, and extended to the whole of Italy, Southern Europe and even the whole of Europe. The number of people whose consumption is enough to make the production of the brands executives of many companies "are not even want to sleep every day to find out more decent reason to turn down part of the order," because the goods to the warehouse door to pull a long line of trucks has been of. P>

"small boat U-turn" P>

Italian SMEs to fully play "small boat U-turn" strengths for corporate research and development, production processes, technology, marketing and after-sales services, as long as you can and can change the will to figure out how to change to adapt to international and domestic market rapidly changing circumstances. P>

"change to survive" is the "survival of the fittest," the only law, in fact, this is the real system innovation. For example, Milan and Turin in Italy are the world of furniture design, manufacturing,king griffey shoes, sales and display centers, the industrys small and medium business philosophy is: "not to follow fashion, but to create fashion." They created a set of fusion and the formation of all the production processes of the modern furniture industry system, is extremely concerned about the design innovation, and guide the direction of an international furniture design and consumer trend of the times, so that Italy has been in the ranks of the global furniture power. P>

Italian enterprises "small boat U-turn" reflect the performance of another, which means small and medium enterprises within the trade unions have a strong self-regulatory function. According to the Italian labor law,cheap nike heels, employees in enterprises with more than 15 people have set up trade unions, and unions directly with the trade unions for docking. Coupled with internal union on a regular basis with employers and employees timely communication, negotiation, and because small and medium enterprises, small-scale, small staff, communication more convenient, quickly eliminating a lot of unnecessary labor conflicts and strikes stop the event. This will maximize the unions "shock absorber" effect, although the company increased operating costs, labor unions, but eventually reducing the amount of internal friction and transaction costs, thereby improving the overall operational efficiency. P>

hold together hold to win as "Army" with the international market is the finishing touch of Italian SMEs and a coup. Established on the basis of concern in the way of credit are widely used by Italian SMEs. P>

for example, was established in 1986 in Italys Lazio region exports concern of the Commonwealth, on the same business together with industry to explore the international market, and help with small and medium enterprises to go abroad in the region . The consortiums main import and export related industries provide business services and international laws and regulations, market information and other aspects. As for export to a single channel, unified product prices, to avoid vicious price-cutting competition among small and medium enterprises exporting to each other. The import of raw materials, because of the procurement to a single channel for imports of raw materials price much lower rates, reducing the production costs for SMEs. P>

Italian SMEs division of labor has also formed a network operator, to jointly cope with market risk. For example, the Lombardy Region has 16 industrial clusters,dunk heels, more than 80 million small and medium enterprises of all types on the basis of division of labor, help each other. Specialized division of labor makes the companys ability to improve, and cooperation and resource sharing among enterprises can achieve win-win goal. These SMEs are in a chain,jordan 13 heels, due to the coexistence of death, so that they will work together, "Dangqi sculls." P>

Italian SMEs, while having a total of all SMEs "single thin body" feature, but the brand by focusing on the quality of hard skills, explore the potential well for institutional innovation, take the joint exceed the road, found a for their own development, with the Italian character of the "longevity of the road." The survival of these very worthy of study and learning of Chinese enterprises,king griffey sneakers, especially in the face of the global financial crisis this time of rapidly changing external environment. P>