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AT&T Inc,louboutin, formed in November when SBC Communications Inc bought AT&T Corp,abercrombie and fitch, will spend hundreds of millions of dollars on a branding campaign that begins on New Year's Eve and includes the music of UK rock band Oasis.
Customers
AT&T will blanket Times Square in New York with the message "Your World Delivered" to convince customers the San Antonio-based company can meet all their communications needs,sac burberry, Shelley Almager, director of advertising, said.
While AT&T,burberry, the largest US telephone company,burberry pas cher, won't say how much it plans to spend,casque beats, independent telecommunications analyst Jeff Kagan estimated the costs after a briefing with AT&T executives.
"This is a substantially different company,burberry soldes," Almager said.
(Bloomberg News)
The company is trying to redefine the AT&T brand name after the US$16.5 billion combination that closed in November. Chief Executive Officer Edward Whitacre kept the AT&T name because of its international recognition and a 128-year tradition of innovation. Alexander Graham Bell, the inventor of the telephone,doudoune moncler, founded what later became American Telephone & Telegraph.
"They have got to change the world's view of the company,louboutin pas cher," Kagan said. "It's something that goes way beyond what they've done in the past."
SBC has a history of spending big on advertising. The company was the fifth-largest US advertiser with US$2.69 billion spent in 2004,abercrombie, according to Advertising Age magazine.
相关的主题文章： But now, due partly to the worldwide recession and partly to China's greater openness to global business, weaknesses seem to be mounting below its glamorous surface.
