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Customers will generally click away from the shopping cart if what they are being asked to pay is more than their expectations. Chances are they've had a look at your sales letters. So ensure that you sales letter has all the costs expected and they match with the shopping cart.
The aim of any website owner is to ultimately make a sale. And you work hard to get the best in-demand product. You drive traffic to your site that has a killer sales letter and offer. You walk your customers through the critical moment of giving in their card number. But what happens? Some will actually forsake you at this hour of need. And according to a Forrester Research about 57% have done that before.
4. Minimize the number of steps required to make an order.
This is quite obvious. The more complicated your shopping cart is the more people will abandon it. However you've probably seen shopping carts that are as complex as tax return forms. If yours is one of them, then make it simple. Get information that you will require and is relevant.
2. Indicate the approximate delivery time
We live in an instant gratification society. And customers expect their merchandise as soon as they order them. If it is a physical item being purchased, indicate a standard delivery time. This could be 24 hours or 36 hours. Even for digital products you still need to tell your customers how long it will take to download and what they can do should that not happen.
5. Reassure your customers about their security.
Security online is always an issue because of hackers. Display logos of security seals like ScanAlert or VeriSign. Show logos of reputable business organization you are a member of to at least give a sense of security.
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6. Harmonize the price you reveal on your landing page and that on the shopping cart.
3. Restate your guarantee
The fear of loss always haunts people whenever they are about to make a commitment. And as a website owner you need to remind your customers that they are protected by your ironclad guarantee.
For instance some sales letters don't my mention shipping costs but this is included in the shopping cart. They best way is to harmonize the two.
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Here are 7 ways you can do it:
1. Offer various payment options.
Accept all major credit cards,casque beats by dr dre, PayPal,Borse Dior, phone orders,Borsa Gucci, mail and fax instructions where applicable. This will satisfy needs of various customers. Prominently display your toll free number for any one wishing to call and ensure this number is answered promptly.
That probably means that your shopping cart has issues you need to address immediately.
7. Recap what your customers are ordering
Customers will always want to confirm what they are ordering. Provide as much detail, as possible about this, Include the description of any bonuses they are entitled to and discounts if any.
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