Marketing is the first and also last word of getting good results in the business field. Without proper marketing no businessman can achieve the business. The similar case does apply to the online mode of economic in the internet world. Marketing of an website is very important for its achievement. But before taking any action related to the marketing, the web site should be made attractive and also informative. Any web designer as well as website owner cannot do these things. What they really want for proper well being of the website is the optimization from the website. Optimization of a site is done by the Search Engine Optimization organizations which have grown up at large extent in India. Search Engine Optimization as well as SEO is mainly of two kinds �C ��On-site optimization�� and ��Off-site optimization��. Both these processes regarding optimization done by the Off-page optimization are important for a website.On-site optimization refers to those processes that are done on the website itself. Step one taken for this mode regarding search engine optimization of the website is researching the keywords. Keywords are those particular words
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