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high Paul Smith outlet price of luxury bags mystery: brand pricing strategies lead to

30 ml of the price of 1050 yuan, did not stop the little brown bottle (Instant Repair Special Run Essence Lotion) become one of the the Estee Lauder hottest selling star product with the specifications of the same paragraph, in the official website of the United States for only $ 49.5, equivalent to 314.26 yuan, which means that the price of which products in China is three times more than the U.S. Cheap Designer Clothes price. World luxury Association for the analysis of the domestic and foreign consumer psychology during the Chinese paul smith sale New Year, 72% of consumers believe that the advantages buy luxury goods abroad than domestic prices. But the reason behind the high price difference is Many Chinese consumers will point the finger at China's tariff. In to Lu Xiaoming seems this is a common misunderstanding of the Chinese people. Served as Montblanc (China) Co., Ltd managing director for China, Lu Xiaoming well versed in the luxury brand pricing Road, in an interview with reporters, he bluntly pointed out: in the Chinese market, the tariffs up to account for the final retail price of luxury percent. Lu Xiaoming, Cheap Designer Clothes explaining the mystery: the luxury brand pricing strategies all. Had engaged in business class luxury brand industry sources: the pricing of each category, but only luggage, for example, the pricing Paul Smith for sale strategy of the luxury brand in China is necessary than the overseas about 20% higher. The regular price is one of the strategies of high-end, luxury. Respect luxury marketing planning agency founder Zhu Lin told reporters, to to maintain brand of high-end status by regular prices reach market synchronization brand respected degree of synchronization requirements, conventional luxury brand Paul Smith for sale protection strategy. LV SPEEDY 30 bags of the same one, the domestic price of 5,750 yuan, while the price in Hong Kong compared with 4,841 yuan in France as long as 485 euros (about 4,000 RMB yuan). Domestic and foreign luxury price difference is reflected in almost all high-end cosmetics, jewelry and other products. A survey from the University of International Business and Economics Research Center of luxury goods, senior watch at home and abroad in the Chinese market spread of 100% to 350%, the jewelry products spread of 20% to 80%, leather bags spread about Paul Smith outlet shop 30%, while cosmetics spreads Paul Smith outlet shop from 40% to 120%, even up to 188.5%. What is the main reason lead to higher prices in the domestic luxury Become the target tariffs play what role Lu Xiaoming expensive in China main factors: tariffs is not a luxury, the luxury brand's pricing policy decisions all. Marseille Business School MBA, EMBA Director of Michel Gutsats on the reporter's analysis, the luxury brand pricing strategies in the global value-based pricing, the value of the luxury that is that they are exclusive. Worldwide luxury brands are usually based on the three different regions of Europe, United States, Asia, the development cheap paul smith of the retail price. Even in Hong Kong is known as a tax-free Freeport also has many luxury price is almost the same with the Chinese mainland, such as Chanel and other brands, in addition to the different exchange rates, the pricing is almost identical with the Mainland. In these different regions, the the brand specified cheap paul smith price base difference getting bigger. Origin mostly luxury brands in Europe, the luxury price base 100 for New York, the brand is usually set slightly higher than the origin of cardinality such as 105 or 110, and countries from other regions of the Americas in New York formulating a final Paul Smith Bags price index, based on the different elements of the different tax rates, and operating costs of the various countries on the basis of a reference price. An industry source also told reporters: is a luxury brand market-based price regulation expensive in China, the most important factor, and this regulation is based on the purchasing power of consumers in different markets, the Chinese market, the purchasing power is also a great Chinese market pricing is higher than other countries. The source also pointed out that regional pricing based on the purchasing power of the host country is also why the Indian Paul Smith Scarfs luxury high tariffs, but the price is very low, the prices of some goods and even lower Paul Smith Scarfs than the European market reasons. From the the consumer psychology point of view of the Chinese consumers, an American high-end cosmetics brand stakeholders Daisy told reporters had to the consumer ask her why other brands of similar products are more expensive than the brand of her home for more than 100 yuan, not people the product than the product of her home Visible for the high-end cosmetics, price-insensitive consumers often prefer to buy better products instead of cheaper products. Daisy said.

jiang2251 18.09.2012 0 204
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18.09.2012 (4562 días)
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