Farewell Silk brand defects, heaven stories break
Silk logo will emerge mm
brand missing, not only for China's silk industry in international competition,Gucci Outlet, the end product tasted the pain of fatigue, but also spread to the low-end products to survive. For the this, the international symbol of pure wool no longer 2008 onwards, the identity of a can with a par mm high-grade silk certification mark, will be widely used in high-grade silk scarves, neckties, silk products, silk garments on these.
news was disclosed, sparking bursts immediately inside and outside the industry ripples, and even abroad have cast a silk business the attention mm long ago in the
Indeed, the silk flag came into being, not only in order to release a product big country the embarrassment of silk: the brand missing
head As a this very well: In Italy, a silk georgette scarf, priced at tens of euros, a good brand can be sold for 200 euros, the price of silk ties are a dozens of euros to more than 100 euros. Compared with ,Louis Vuitton Outlet, we tie the Price is only 20 yuan more than that. Even more embarrassing is that those This course can be a reflection of the enormous influence of the brand, but it also contains extremely sharp pain. has participated in Hangzhou West Lake Expo International Silk Fair China Silk Association, vice president, said Fan Xun, Zhejiang, the texture of silk garments in the country is top-notch, but the export price of exports only in Italy, France, the product of 1 / 6, South Korea 1 / 2, we get no international brands, companies can earn fees, cost of materials, watched the high brand foreign profits are taken away.
no big brand support, silk wandering sense of loss only big country in the industry, since the brand's lack of China's Dragon Boat Festival has the world's intangible heritage in the application - paradise story News Channel, the end product in the international market has always been difficult to National Cheng Kung University climate, more can only end in the industrial chain provided immediately outside raw materials like raw silk and other aspects of the product to work hard. Even so, the current situation is not optimistic, you can use the raw products are facing increasing competition around the country. %, and some developed countries and economic organizations to break the dominance of China, is deliberately trying to support some of the competitors to competing U.S. and European markets, on China's silk exports constitute no small pressure. Add to this irrational fluctuations in cocoon prices and national tax rebate adjustment policy, raw silk prices climbing higher and higher, soaring from 120,000 yuan per ton to $ 180,000, over High prices have affected China's silk products in international competitiveness.
& nbsp, silk top brands; with cluster fledgling competitors, China's silk industry in its own private label brands, especially the lack of , and also allows us a strong exposure to foreign anti-dumping under fire. DOFTEC one who revealed that China has recently begun in India and below the raw silk of 2A impose high anti-dumping duties, the customs of white silk for grade re-inspection, as the output of Zhejiang , the export volume accounted for half of the silk industry's largest province, bear the brunt of attack, the industry felt the creation of up and down the urgency of promoting its own brand.
silk flag: brand strategy & ldquo, silk and silk is the difference? - heaven Story database; touchstone Woolmark's successful promotion and use of the know-how to buy silk - how to buy silk, not only to effectively curb the counterfeit products in the global spread, but also to establish and consolidate Australia, New Zealand, two wool-producing countries in the international wool market position on which China can learn from and touch the silk industry is huge. a general industry view is that the creation of high-grade silk flag to implement, marking the beginning of China's silk industry, the real force to cut into high-end chain, from raw material products competition to the end product, brand competition.
In fact, the reason why Italy's world famous silk products, of course, and it is the world's leading dyeing and finishing technology, but its superior brand strategy is obvious, according to provincial Economic and Trade Commission experts, the Italian silk industry currently uses Seri.co trademark uniform, covering the main industry in 1000 related to 400 companies and other companies for scarves, shawls, furniture, fabrics, swimwear and other silk fabrics, of raw materials product quality and credibility of the guarantee to play the role of authority, greatly increased the value of the products.
Province Silk Association, Wang Wei that the Italian counterparts, has provided us with a model can learn, but the quality of our silk products, business development varies, and thus marked the formal introduction of the silk, you should select a number of well-known, companies with high market share,Cheap Louis Vuittton Handbags, composed of silk flag to promote the use of the core layer, mainly in those countries to obtain level, provincial famous brand, or mass production capability, market credibility on the implementation of excellent quality products.
paradise story in Zhejiang Silk, general manager of Xu Meili view, silk flag to implement a brand strategy is no doubt kinds of ways to strengthen, but the foundation of the brand strategy should be implemented in the final product or the body. The reason why products made of silk has long been unable to end the international market beginning to recover in addition to silk dyeing and finishing level is indeed a gap with the international advanced level, the product compliance with international fashion trends beat, but also worth pondering enterprise view of silk products too how to timely adjust our product mix, improve the competitiveness of products is equally urgent.