Famous Italian brand Jiajia dream carefully crafted the worlds first "Sleep Museum", since the August 21 opening in Changshu,air jordan heels, Jiangsu Province has attracted many visitors from across the country, the museum created a global textile industry The first museum of its kind of sleep, the "concern of sleep quality" concept to a whole new ways. More importantly,nike high heels, Jia Jia dream has been suffering from this initiative is to expand the textile industry in marketing channels to find a new breakthrough. P>

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the plight of the traditional marketing channels P>

All the week, 09 years of financial turmoil, the Chinese textile industry suffered a rapid development of its 30 years of "winter." As the textile industry the most potential and the relatively high margin segment of home textiles, but also not spared. Vigorously develop the domestic market and stimulate consumption as the primary task of the textile industry, upgrade traditional integrated marketing channels, to explore and tap new marketing channels to become an important means to achieve its objectives. Joining, chain marketing network clouds, the establishment of "one stop" home gym,cheap asics, spending heavily to build the brand romantic idea, many brands can be described as Eight Immortals recount. However, these are merely in the traditional marketing channels Dodo minor surgery, and no substantive change. P>

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response, industry insiders believe that the limited space restricts the display of textile products, not three-dimensional to stimulate consumer desire to buy, the sales goal. This is to show the product - stores, shopping malls and stores counter space is limited due; In addition, look at the textile brand, but caught in "Love, love,asics shoes australia, family" concept, the homogenization of serious loss of competitiveness of the core brand . At present,jordan heels uk, there are several marketing channels, even make the network more intensive, create a "love" the brand is more rich, is nothing but wishful thinking, and not from the desire of consumers to buy their own thinking. P>

out of stores, store counter space constraints P>

limited area of ??the store counters and stores, making the extension of product development and textile show affected, only the same as selling clothing sell home textiles. But the difference is that the effect of clothing with a person who can be completed, and the effect of a set of bedding on the bed alone is not able to complete, it is particularly necessary in creating an atmosphere of home support, the overall feeling of this is the real form "impulse" purchase from. However, all the small terminal in the present can not be achieved. P>

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to "sleep through the ancient and modern," as the theme of the museum of sleep, because of its huge exhibition space and out of stores, shopping malls counters constraints, so that Jia Jia dream have vividly demonstrated the opportunity pass to create the atmosphere of a good nights sleep to stimulate consumer desire to buy. Natural series, health series, chemical fiber series, due to the different materials show different styles, with pictures, text,cheap nike heels, music and video projection with three-dimensional, three-dimensional feeling to create a space; according to sound, light, temperature, humidity combination of factors make appropriate adjustments "sleep experience the cabin,www.asicsigelshoes.com," so that visitors to experience the different sleep modes,nike air max tn, in order to find the best suited to their sleep patterns. P>

home museum and can not match the depth of the expansion of P>

and home museum, as Jia Jia dream "sleep museum" gives visitors a vast experience of space, warm and comfortable home environment . But not the same and home museum, the museum appears to show the scope of a broader and more far-reaching. P>

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Museum, the "Sleep Tour" includes not only ancient,air mab bw, and now, three different times and in the future, but also the overall layout of the museum is divided into various different areas, including scientific concepts of sleep and sleeping experience area. Visitors in the area of ??sleep science concepts can not only enjoy the science of sleep in the common sense, but also to understand "quilt experts" Jia Jia dream products used in material and production process, through the washing was physics experiments, physics experiments to be constant, Ka witness dream original TC WATER plus washing techniques and experience the magic of PCM temperature materials. P>

sight, smell, hearing, touch, visitors can experience from a different perspective from the "quilt experts" Jia Jia dream of love,nike air max trainer, caring and care. P>

break through old-fashioned "family, love, love" brand content P>

different from other brands tried to create "home" feeling, "love" feeling, Jia Jia unique to dream the perspective on the health and sleep on. More deeply understand the health-conscious consumers, the market demand for comfort, making Jiajia dream from a number of similar prominent brand philosophy. P>

Jiajia dream sleep museum director Mr. Lin Zhongyi that about a third of ones life time is used to sleep, and that is people sleeping in the process,nike heels australia, the bodys internal organs are also one after another into the training period, so a good quality of sleep is vital. The museums exhibition of sleep, the main concern is to promote quality of sleep,nike air max bw, depth of understanding, the importance of quality sleep, but also hope that the museum science of sleep of the venue to set tone to pass Jiajia dream sleep environment for a new frontier philosophy. P>

It is reported that Jia Jia dream brand was born in Italy in 1968, landed in China in 1996, now has developed into the most professional textile enterprise comprehensive strength, the brands products include quilts, kits, pillow core, mattresses and other household accessories. The big-budget independent establishment in the worlds first museum of sleep, not only their "Dare" courage and determination, but also demonstrates its unique charm and distinctive fashion professional perspective. P>