Some people say there are two types of knowledge-based economy is national, one is minded countries, is the production of knowledge, the output of knowledge, one is the citizen body, is the introduction of knowledge, applying of knowledge. We want to achieve great national revival we have to vigorously develop education. I was talking about the economy, but I can assure you about the economy today, morrow, science and technology can certify that only schooling can ensure that the day behind morrow, in whichever case not over accentuate the importance of teaching. Central has recently developed a long-term education development intend, to develop education. This is one aspect.

we sell to the United States is the real use of fatigue, raw matters made of the so-called real money in the real economic,buy christian louboutin shoes, while the U.S. sold to us is the amount of uncertainty, there is great hazard The products of this virtual economic, which in the present financial crisis, we can watch the virtual economic of financial products prices fell, causing the world financial crisis. This is for of its excessive expansion of the profit outcome.

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attach, said, today, I talk about these three points. The first question we must see the brand, charted to change the mode of economic development of our country, narrated to the grade of the mushroom of foreign trade, related to our competence in the multinational competition in place, and the second is the brand for consumers,red sole shoes, it with a variety of ingredients, and the third is to develop the brand, both rely on a reputation, its quality, but also rely on your innovation, and finally also on the media's.

I say the second answer. Brand it do? As we all know the economic evolution of our country, we accompany importance to the brand speed up. Of course, for some low-priced products,christian louboutin sandals, we may disburse little consideration to the brand, but now these places for clothing a little more upscale consumer goods, everybody would disburse more attention to the brand. Because the brand itself embodies What is this? First, it reflects a quality, you buy the brand because you believe it's quality is no problem. So we have to fight opposition counterfeiting, which first buffet the fake forgery brand-name, because it is really easy to the quality glory of these brands destroyed.

third facet is the brand for some consumers, it is a status symbol. That method you dress a suit, dress Armani, and feel like a status symbol and lesbians obtain a LV sack is a status symbol, this is not necessarily excessive worship it, and now Japanese LV, simply mad, we now have some of the Chinese people to chase the LV, two or three million to purchase a package, this is not merely a brand, but also the pursuit of elegance, do some people think his proceeds to a definite amplitude, his dress, shoes, with asset, hope is more famous. This is also with the amended living standards brought about a phenomenon. The efficacy of the brand itself with the general manufacturing manufacture can not do. I memorize an entrepreneur, I do business is a sub-product of production a point, do the brand management is to make a hair of a cilia, make chief treatment is a chip of make, brand management than only the product description does not do the brand, the proceeds is many higher.

but in corner we think about our train, our exports to the U.S. real economy, so many products, expense of our labor, a lot of energy, we finally earn a colossal part of foreign interchange, but also against the elapse to buy its financial products, our foreign exchange reserves are now 2.5 trillion dollars, we clutch the U.S. gold

So we said, we want to improve the grade of our foreign trade, improve our foreign trade structure, we must strive to build, if we do not improve one billion shirt for an Airbus. Our brand awareness will be increased to such a height, in the drastic global economic rivalry, we can not be made larger to preoccupy a area.

first so we say that consumers buy the brand, first because he trusted that the quality of these brands. The second psychological, consumers buy the brand, begging to him because the brand is often a brand, it has its own specifics, this feature makes the brand in the ideas of consumers attractive.

we also encountered in the current trade protectionism, meet a variety of anti-dumping, countervailing foreign prosecution, having a kind of non-tariff barriers, so today we talk about branding issues, from citizen long-term tactics, from our country's hereafter development, beyond improvement in our foreign trade, see at this in such a high degree of brand issues.

most adult countries are now third, four, most developing countries are the first, 2nd, before the financial crisis, the pattern is developed by the output of financial products, the output high-tech products, from developing countries earn a lot of money, earned money in the purchase of raw materials and products in formative countries, the formation of such a pattern.

and this variety of object Americans all ambition to put the blame on us, my lecture in the United States, I heard a legislator to mention, you see the warship from China are full of Dangdang, ship to China blank Dangdang, we can see how this trade imbalance to a serious level. I mention it is not amazing, and why? Because we sell your matter is clothes, toys, shoes, etc., low-value products, naturally send canoes to transport. But you sell financial products and our high-tech products, financial products are now basically calculators, webs do business, high-tech products by air, of course, to the Chinese ship is vacant, you not to politicize trade issues.

recent years we always know Apple via the consecutive introduction of fashionable products, so to fascinate build up consumers, from Apple, not very good marketing at that time, Apple has recently fired iphone4, almost in the world resulting in a boom, 2 days ahead TV, people in Japan have 32 hours to buy edible that iphone4, collateral iphone4 Hong Kong sold more than ten thousand Hong Kong dollars. So as consumers manner a colossal attraction.

another by the spread of lips is imitation capability, so communication is very important, so today we join the brand and communication is quite good, so above all requires that we spread the newspaper medium brand publish, you have been talking about this issue extra knowing. I once said the media ought be four points, one pragmatic fact, query you to select products and brands to a deep understanding of the whole country to have a deep understanding of the economy position, clients have a deep understanding of the psychological Otherwise do not do displacement work, but today is not about communication, I'm just talking about the view.

Cheng Siwei: Distinguished guests, ladies and gentlemen, I am very pleased to heed this conference, because the brand and spread for me, is a close sense, I work in management, so We know the management, the brand is one of the very important. My father was busy in the media, my daughter is in campus media advertising to get master's and PhD, so I have with the brand and spread very close relationship, my father has founded a campus or in Taipei, my sister, where he was leader of the board, after I retired, made a very major thing, but also at various conferences about my point of view, we can say is to spread my ideas, so the brand and communication, and my relationship is very close. I am also very concerned about one thing. We all know thatthe financial crisis gives us a lot of lessons. I have a view that the world's countries, its development appears to have four. The first, relying on resources. The second classification, relying on the product, relying on the manufacturing sector, we are now in a rank of China. The third category, relying on capital. The fourth category, relying on knowledge.

second is the accumulation of innovation, the accumulation of knowledge. Finally, as Apple launched iphone4, it does have a lot of innovation, both from the advent, or from its feature are innovative, because many consumers consider of the feature is not you, but it is thought for consumers .

but different, we also confess that in the short term, this pattern tin no be changed. This is what we rely on exports, manufacturing industries, the short-term can not be changed. From Made in China to build, there is a long process. So what we face immediately? Is the monetary emergency, demand in amplified countries, so our foreign trade, the challenge. Last year we fulfilled growth of 8.7, but our analysis of its combination is