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They are wearing them too..."People aren't hearing all the music."
Artists and producers work hard in the studio perfecting their sound. But people can't really hear it with normal headphones. Most headphones can't handle the bass, the detail, the dynamics. Bottom line,beats by dr.dre, the music doesn't move you.
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With Beats,Beats Pro Headphones – Beats by Dr. Dre from Monster, people are going to hear what the artists hear, and listen to the music the way they should: the way I do."