With a population of approximately 200 million people, Brazil is in fact one of the most dynamic and fast-growing countries in the world with strong GDP growth rates and a strengthening of its middle class.
The acquisition is expected to close by the beginning of 2012. Under the terms of the purchase agreement, Luxottica will initially acquire 80% of Grupo Tecnol capital with the remaining 20% purchased over the next 4 years. The enterprise value of Tecnol is approximately 110 million Euros.
Keywords have historically been the backbone of optimisation; the thing that brings it all together. However,louis vuitton wallet, keywords are becoming dated,air max 90, slightly old fashioned, and have recently been replaced in most SEOs dictionary with the new kid on the block: the keyphrase! Listed below are the 3 main reasons why keyphrases are the future of optimisation,liverpool jersey, and keywords are a thing of the past
Focusing on keyphrases rather than keywords will establish in your own mind the core activity of your business and where you are most competitive. This is in turn should feed to the rest of your business and help create a really targeted offering that focuses on your customers needs.
Keyphrases also tend to drive more targeted traffic,cheap nfl jerseys, and therefore traffic that is more likely to convert into custom. It's much better the target 'pink ballet shoes' if that's what you sell, rather than a more generic option such as 'shoes'
As the old adage goes 'time is money' and optimisation is no different. What do you think is easier to rank for 'pizza' or 'takeaway pizza Watford'? With the keyphrase (takeaway pizza Watford),nike air max, there are likely to be at most 2 or 3 competitors targeting it,airmax, and in all probability less than that. This should reduce the time taken to optimise for the keyphrases, therefore making the optimisation process a lot more profitable and deliver a better ROI
1) Competition
In conclusion, although keyphrases may take slightly longer to research in the short term,kobe bryant shoes, they will save you a lot of time over the long term, generating a much more attractive ROI.
Utilizing Tecnol's platform will allow Luxottica to increase service levels to customers and its presence in the Brazilian market. Tecnol currently has a portfolio comprising both house and licensed brands,nike air, strong wholesale distribution activities, an optical retail chain of 90 stores and a central, leading-edge laboratory.
2) Cost
3) Relevancy
At the beginning of the internet, when keywords became common place, there were less websites around, and this meant a lot less competition. Deciding the basis of website optimisation was relatively straightforward; you found the broadest words related to your subject,chanel wallet, the ones that would drive the most traffic. These became your keywords. This has all changed; the majority of most generic keywords ranking positions are already occupied by a website with years of backlinks to protect its position. This is why us newbie's have to focus on keyphrases; slightly longer variants of a keyword,wholesale jerseys, maybe 2 or 3 keywords combined. They are often more specific to a niche, and this combined with lower competition, increases the chances of ranking well and attracting traffic.
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