, Sponsored the network's original brand name quickly hatch into a network of brands. Amoy brand platform programs this year have been based on the new recruit about 100. (This article origin: Southern Metropolis Daily Author: Yan-Yan Liu Lu Xiuzhen)

simple mind

Taobao Taobao is the cradle of their brand, grow up with the Amoy brand, select the Or When they were hit Amoy brand venture, this title seems to have become more flexible and entangled.

time the emergence of Amoy brand node,Louis Vuitton Speedy, April 2008, Taobao Mall after the release of network goods brand and the needs of each Taobao Amoy brand concept was to emerge.

entered into the Taobao Mall of enterprises, which was a lot of OEM companies, with sellers generally do not have the strength and the upper hand.

However, many Amoy brand first entered the target, and more from simple awareness, to open a sales opportunities, and do not have much brand awareness. Ye Haifeng as wheat bags had admitted that he is willing to look at the most with a good beginning to attract the purchase of goods, and then they stimulate their spending again, buy more naturally became the brand.

example zakaly was brand jewelry foundry, Crespo, a former Emperor card to do OEM products for overseas manufacturers, under the green box once online with hundreds of franchisees. Just from the supply chain, these brands are on the Amoy Taobao sellers on thousands of construction of a small threshold.

in Taobao's pushing under the Amoy brand they grew up experiencing a similar path: the net from the sale of inexpensive high-quality goods from the pods in winter time, but of course most of the establishment of three to five years, but sales quickly up to tens of millions or even billions. After the accumulation of subscribers, they are also relying on the establishment of a new network goods brand to reverse the production and supply chain integration, and gradually form a strong position, which evolved into a high-quality products and service aspirations of the Amoy brand.

resources on the in the first place.

the Amoy brand founders, who reveals makers and other southern identical electrical characteristics (for details see the May 23 edition Nichinan electricity suppliers are wealth-chi Face feature), such as more from the traditional industrial transformation, business thinking, not play things down and so prefer.

In addition, the Amoy brand successful entrepreneurs, and live separated from the traditional concentration of resources in Guangdong.

, where many manufacturers are brand cosmetics foundries, the most influential, the largest jewelry trade professional traders base; traditional shoe wholesale market in Guangzhou for nearly 20 years, shoe wholesale market in Guangzhou gathered, South China (International) Footwear Trade and Exhibition Centre and many other specialized markets , women's health Amoy brand Kafu Lin will be good at this; and women Yin Man, also reside in Guangzhou, with white clothing and other city business district of the country's largest garment wholesale market resources.

the

channels out without escape

addition to Taobao, today you can see in the other channels PBA, Liebo, green boxes and so on. Can not be denied, more and more brands are beginning Amoy the

Taobao am not opposed to, or even to give support. Ali, Senior Fellow, Liang said: the title. Taobao, there are many third-party partners, when a seller want to self-built e-commerce platform, or open other channels, they are available through third-party partners on the platform to solve the title.

But the past few years, the Amoy brand has been a popular pursuit of VCs. According to the disclosure of the circumstances, such as the Amoy brand in the PBA, green box, Crespo Nautica, Grass collection dozen or so million yuan level of access to funding, and some co-financing not yet surfaced. So, VCs Amoy brand channels for that kind of direction? Is relying on the Taobao platform, multi-channel, or to fight the independence of the vertical electric provider?

strategy, see this broad approach. that, Amoy brand there are several difficulties to be resolved, such as it is important to get through Taobao users and orders, but it still lacks its own independent user access to opportunities, ability to obtain orders, as well as the user the ability to save and back-office data analysis capabilities, these Its brands are compulsory work toward independence.

pod funny mask membrane World Trade 10% on the good, and in Taobao can have more than 30%. He suggested that the Amoy brand really is imperative that the traditional brand rounded out the first large-scale, access to the user for products and brand recognition.



membrane founder Huang Xiaodong

family business ID

entrepreneurs: entrepreneurial Xiaodong arrogance

Location: Guangzhou

start time: the mask to do business beginning in 2005, in October 2007 on-line

Taobao Taobao rankings: Mask class ranked second

2005 sales, despite Mask market popular film, but the arrogance of this Xiaodong and Taobao platform attachment open channel access, an annual sales of tens of millions, with a family of membrane only more than three years. Today, this position

initially more than a year, Huang Xiaodong gone through a lot of detours.

by his initial hypothesis, the channel is the layout line, that franchisee's method of net sales. However, a full year in 2006, he had only hire an agent. Helpless, millions of goods, all accumulated in the warehouse.

title emerged in the channel.

repeatedly rebuffed, the Huang Xiaodong

2007 October, he opened http://www.wdwz8.com/ shop in Taobao, Taobao, but until the dormant research tool, the rules and so six months later, in March 2008, only then hands accumulation Xiaodong Taobao product onto the mask, and free delivery. Crown has been done at the time level (crown level evaluation, a million transactions a crown) of lemon green tea, the monthly turnover of at least 100,000, 200,000, he was surprised and yet endless love, and his colleagues spent two weeks time to the statistics the number of lemon tea and the amount of the transaction, was really surprised.

Tips: 1 Xiaodong business sentiment: Internet start-ups must be small and fine, can not

two or three are in the middle of the night when shipped. Of course, free sample give a family of membrane effects of high popularity soon emerge, there is a growing user rallied together to pay for purchase of the first products.

in the upstream supply chain, membrane co-operation with important family, there are two: one is to do a search only to OEM factory, the second is the self-shares. this will strengthen, set up a research and development center, the goal is not profit, but to do new research and development. do follow the market hot products.

had, of course, to set up R & D team, but for Huang Xiaodong, the beginning is now the team to really If that was originally selected

point cut into the washing mask, is due to the Internet Xiaodong famous brand analysis, all categories start from the very narrow, small and fine, otherwise it is difficult to identify the market cut into the point even today he has been successful family of membrane is an important reason, return the original product positioning became narrow, so now he seems to want to do changes, extensive product line.

family of products in the category of membrane, the membrane occupied about 80% of class, in addition to the mask, there are eye mask, lip membrane, body film. Recently, attempts to develop products outside of the class film was put on the agenda.

previous years, the membrane is a family of tens of millions in sales, marketing major reliance on Taobao, seven percent of turnover is from there. At the same time, it also uses a multi-channel approach.

This, undoubtedly, a family of new membrane supply of possibilities. According to her first volume, has just launched last month its new tentative class cleansing market, sold the day the results of more than 8,000 bottles.

Tips: 2 Xiaodong business sentiment: a collection of a large number of film products popular, you can develop

However, for him,

from on-line to the present, the most compelling film caught the attention of family law, is to do four in the crown, the user can maintain 100% positive feedback.

thanks to customer service training system.

arrogance in all aspects of customer service training,Burberry Bags On Sale, spent a lot of thought. recommended use, which is often used, which is not used to avoid, which expression is strictly prohibited to use, and there are stringent regulations. Even the punctuation is also a is very meticulous.

buy things such as there was a little praise to any user in the membrane family had purchased a box of eye mask, a few days later gave in to comment. Contact customer service to buyers willing to look to understand why and show love if you can not return, return shipping costs borne by the seller. In the mail when the arrogance to tell the customer not only send, but also to store all of the three eye mask to send Qi. A few days later, in the assessment dissipated.

Although this type of story has a lot of years, but still wary of wing membrane guarding the family 100% positive feedback. Of course, this is a test of customer service their nerves. Huang Xiaodong said that he had a customer to Until early April this year, its 100% positive feedback rate is broken.

Huang Xiaodong, said it has approached the family of membrane to April to users in the assessment, evaluation of the other party is willing to correct, but the ultimate reason is not because such a business trip in Taobao changes within the validity period of 30 days. , product damage, and the product does not meet the other, of course, these users will not give the negative feedback, but will be received in the suggestions, br>
Tips: 3 Xiaodong business sentiment: Do not praise the rate for all users and demanding pleading, pious views of users is more valuable.

◎ 2007 年 10 月 2 日

grow log

membrane family mart store launched Taobao Zhang

◎ 2010 年 3 月

the 2010 Alibaba global network operators ◎ 2010 年 7 月 hundred

membrane family Taobao Mall flagship store on-line

◎ 2010 年 6 月

up to five crown, a mask Taobao market brand in the highest level of independent shop (Yan-Yan Liu)

Kafu Lin: Taobao Mall beyond Belle

entrepreneurs: David Wang < br>


Kafu Lin Wang, founder of David

business ID

Amoy brand of Established: 2007

business opportunity: the traditional female not enter into the network of brand shoes

trade channel features: multi-brand operating

even do Taobao Mall shoes NO .1, Kafu Lin Wang, CEO David or lightly.

addition to Belle, Daphne shoes and other traditional brands have contacts, competition hunting and winter footwear even more excited a different size, lack of standards and other industry .

However, Wang Hung-break apparently have thought the path --- elongated product line, playing a , the price range of 100 ~ 300 yuan; A Kasha do 25 to 35-year-old customer base of the shoes, the price range of 250 to 600; Sha-fu to do 18 to 28-year-old customer base of women, the price of 100 ~ 500.

Wang Hung-do Chinese women business idea is to burst out in 2003, this time he had just returned from studying in Singapore, marketing of footwear a year. Wang Hong-do, or the traditional routine called already beginning preparations for internal Taobao Mall, China's online shopping market beginning with the prairie fire. came to Guangzhou, beginning operation of the

Tips: Wang Hung-business sentiment 1: The very people that I path will start the program, it is, really is not a program out of the story, I thinks highly of the performance edge.

However, words, write the textbook on the 'net purchase of the product must be a high degree of standardization', 'shoes yardage different one, easy to produce returns' and other laws, changes in the actions of consumers have been broken. construction of Kafu Lin Taobao Mall flagship store, this time, he only then all the energy, resources detention on the network up shoes. David Wang

believe, in Taobao's C2C platform, not a sufficient quantity of That is true. strong brand inventory supply, good service, a counter display and lighting for contrast, pictures are the results better. are the same: the initial stage depends on the product to drive sales, brand culture to stimulate long-term development needs of the deeds of growth. Therefore, in recent years, beginning Taobao policy-oriented Such as the Amoy brand business must be its own brand; shop evaluation of development evenly divided in 4.5 above; format must be the latest wave of so.

Tips: Wang Hung-business sentiment 2: textbook written by online shopping products must be a high degree of standardization, a number of different shoes code, and so easy to produce the law of return, but have been changes in the consumer's action to break.

Tips: Wang Hung-business sentiment 3: Ka Fulin Taobao policy guidance related to the development step, so we will not feel the

one example, Taobao given data: Taobao on the purchase of shoes in the customer base concentrated in the 18 to 35 years of age segment. Further studies, we have created, Kafu Lin was Olive's consumption structure is: the 18 to 24 years of age the proportion of consumption accounted for 20%, 25 to 29 years the highest proportion of consumption, 41%; and 30 to 34 years old consumption ratio is about 20%. Therefore, > ◎ 2007 年

start operation Kafu Lin flagship store

◎ 2008 年 4 月

borrow election Taobao In

Kafu Lin Taobao Mall original brand ranked first, was named > zakaly: net sales *** large carat diamond
business ID

start Venue: Shenzhen

start time: July 2004

Taobao rankings: the top three diamond sales category

In the 1990s, and the Pearl River Delta, like many OEM factories, Wu Tao and his factory is to enjoy a day on a cloud, holding a huge rush processing fee can open up the business. It has been said with a smile

Wu Tao moved to the Internet as a diamond Now the facts proved, he had to determine right. In addition to the sale of a large number of high-carat diamond price, zakaly also created the single most expensive in the history of the Internet orders. The future, it will expand the product line, flagship line of concurrent power to achieve the

However, the duration of this day is not long. With the gradual increase in foundries, processing fees, landing powerful, Wu Tao forced to find another promising start. Dependent on years of industry resources and capital accumulation, he has set up counters at the mall in Wuhan, ready to start the line channels, but unfortunately the year after they failed.

hydroplaning. Although not much was sold Taobao pod choice in the winter but he sold on Taobao diamond.

2004, he was that the Internet has the chance.

Wu Tao seems, net sales of diamonds is not rampant, on the contrary, diamond is the right network marketing. Business sentiment 1: Diamond is the most standardized commodity products, of course valuable, but in line with the characteristics of e-commerce.

Nevertheless, the first single business or struggle to find. Wu Tao has clearly remember, when a user Loudi zakaly fancy three-piece, about 5,000 yuan, a difference between the two sides to communicate back and forth soon after two months, before the ultimate settled.

dip *** As the diamond industry for many years,Chanel Outlet, Wu Tao, do not worry about monopoly upstream supply chain. His approach is

about the end of 2006, zakaly on Taobao's business into the state into a solid rise, according to Wu Tao's argument, then start with the the amount of nearly billion.

It is worth mentioning that in previous years, in September, one was called order the most expensive pen. In fact, this single-volume customers, large carat diamond has been zakaly *** take a large amount of business. It is understood that the larger carat diamond *** take the amount of their business occupied about 20%.

previous years, zakaly's core business is very specific, complete, hit the diamond, but in 2009, Wu Tao start the swap line, an increase of red sapphire, black pearl and other high-end category.

Tips: Wu Tao business sentiment 2: zakaly future is still the main diamond, but diamonds and other categories will dominate in the 7:3 category to go up.

pearl prices are generally higher, hit the high-end crowd, rather than jewelry methods take into account the public taste. Currently this ratio was 9:1.

for the channel layout, Wu Tao's program is

will want to line derivative, opened the store. As for the store, Wu Tao prefer to call it the In order to quickly expand the program, he also hired a professional to help, such as the team a famous brand from a hired professional managers, had a day to open 500 stores records.

◎ 1989 年

cottage zakaly was still in its first designer ZOCAI name, set up their own brand

Tips: Wu Tao business sentiment 3: generous expansion of the line flagship store both the establishment of barriers to entry, but the tree brand, encourage more users to buy diamonds online. Grew up in the log

◎ 2004 年 7 月

zakaly on-line ◎ 2004 年 Taobao 9 月 26 日

deal first order, more than 5000 yuan ◎ 2009 年January 15 ◎ 2010 年 9 月 2 日

transaction a value of 695,000 diamond

turnover of 1.39 million yuan worth of diamonds, history of the Internet into a single order the most expensive (Yan-Yan Liu)

Yin Man: Women br> business opportunity: the financial crisis, foreign to domestic sales

business ID

Amoy brand of Established: 2007

trade characteristics: independence of the original design
< br> Three years ago, the line between online and how the choice of the Fang Jianhua, that was a Now he Taobao Mall women's network founded by the original brand,

Amoy brand out of the development of no more than two paths: first, cooperation with other shopping sites, the second is self B2C website. Yin Man is a third way to try: go offline from the Internet. Recently, Yin Man store in Guangzhou will soon be opened.

Yin Man was stationed in 2008, Taobao Mall. Fang Jianhua said that beginning as early as 1998 he founded the U.S. Department of garment factory in Guangzhou, to start garment trade processing business.

Indian embroidery, sewing, ironing, inspection, packaging, assembly line production process is complete, do not worry about purchasing fabric Go to the Network do domestic sales, less money and more, all systems had to reinvent the wheel.

Fang Jianhua thought of a way: the clothing factory where skilled workers will be drawn out to do, to form a board room team, specifically for the clothing factory, transferred to woven products will be down to the specific plant.

now, is again back to the 'new mode of operation plants', especially cotton and linen fabric is to bulk purchases.

Nevertheless, the

Tips: Fang Jianhua business sentiment 1: do brands like war, to

2010 in the first half there are many Last month of 2010, Taobao Mall is the promulgation of the spin-off, open the door to meet the more traditional giants of presence.

fact, Square ', but' plow man Square 'target audience is 36 years old ***,' Iraqis Square' is too fashion, design is quite different, the clothes are picked body, while the target consumer group Yin Man 25 35 years old, the young white-collar pay attention to comfort, inspiration is the origin of a small town south of Yangtze River, is elegant and simple style, personality without publicity. circulated.

then, Yin Man as Women What are the upper hand or scarce elements? Yan Man

there will be the next big move. And this

registered

grow log

◎ 2007 年

◎ 2008 年 9 月

was named the br> Professional Products, November Taobao Mall was rated crisis, a large number of foreign trade enterprises to domestic sales, need to set up its own brand on the network, while Taobao also need business resources. In April 2008 the Amoy brand around the concept of beginning warm-up, time is formally in August 2009.

Amoy brand is important to seduce, original brand sponsorship network on Taobao survival, development, growth, and success stories amplification, affect more people, has created up wheat bags, song Riel , O. SA, Liebo, Royal Square mud, Austria flowers, puppies, modern Miss, art Futang, Mbox, Mix2 and so a total of 110 (as of now) the original network Amoy brand.

course, not generally the seller to enter around. According to Taobao official leak into the mall into the Amoy brand is important according to the amount of orders from users, Taobao will also field evaluation of network goods companies, have the strength to see if the supply of quality products and brands.