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Send enough dealership email broadcasts with high bounce rates and soon you’ll find yourself with a bad sender reputation and your deliverability rate to all of your customers can suffer.
There is one customer who seems to have purchased from almost every dealership in the country. He is a master of disguises – sometimes he’s the nicest,louboutin pas cher, little old lady and the next day he could be a first time car buyer. It is amazing how much this guy gets around but even more amazing is the ongoing damage he causes:
Posted by Guest Poster | Monday, November 21,christian louboutin, 2011 | Posted in Best Practices
[email protected] [email protected] [email protected] [email protected] [email protected]Additionally,moncler, most 3rd party vendors sending email on your behalf, base some of their pricing on the number of emails in your list. If you’re paying to send to [email protected] then you’re raising your price unnecessarily.
You Have an Evil Customer Sabotaging Your DealershipPreventing your other customers from receiving your email messages because he’s convinced email providers like AOL and Hotmail that you’re not a reputable company. Over-inflating the amount of customers you have with email addresses by 10% or more.
Who is this guy and why does he have such an impact?
But sometimes he’s a little sneakier and you’ll find him under:
Educate your employees on the problems with entering false email addresses. If they need to enter something to show they asked,ralph lauren pas cher, then enter “declined” without the .com extension. By not including “.com” in the field most email programs won’t import that address so you’ll avoid the bad send. (If the email field requires a “.com” then enter nothing.) Clean-up your database to remove bad emails. You won’t have emails for your entire database so it may not be as large of a project as you think. Develop a confirmation email process to validate new emails that are entered. If your customers are receiving a benefit for signing up for your email notifications, email that benefit. So rather than hand them a $5 service coupon for joining your list,ralph lauren polo, email them that coupon.What is really happening is your employee is asking a customer what their email address is and when the customer declines, your employee inputs in the bad email address to get credit for asking – not realizing that a bad email is much worse than no email.
Has the master of disguises visited your dealership?
He has a few aliases,chaussures louboutin, two popular ones are: “Does Not Have” and “Would Not Give.” You can probably look him up in your database right now by doing an email search for “DNH” or “WNG” and you’ll find tons of returns for:
When you send a dealership email broadcast with a high bounce rate due to bad email addresses,polo ralph lauren pas cher, the email providers (Yahoo,ralph lauren pas cher, Gmail,polo ralph lauren femme, AOL) take note of that and use it as one of their determining factors in whether your email message gets delivered to your customer’s inbox, spam folder,moncler pas cher, or blocked entirely.
Online marketing options seem to change daily but basic marketing principles still hold true – collect accurate data on your customers so you can market to your base… which is almost always more profitable than the cost to find and convert a new prospect.
Grant Cardone:Selling the Secret to Success Dale Pollak:
Velocity - from the front line to the bottom line Jeffrey Knott:
From Zero to Hero
The possibilities are really endless.
While some 3rd party vendors sending your emails will do a data hygiene audit to remove these bad addresses,ralph lauren, I’m guessing the email broadcasts coming from your dealership do not.
What can you do?
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