Wenzhou shoe mark development louis vuitton online, how apt solve the puzzle to August 18, 2011

decade knife, a hundred years brand overnight the World sale guru Philip Kotler, said: products, for this type of product quickly immersed in a sea of ​​brands which do not invest that you will have the lowest price advantage, possibly your competitors will offer lower prices than you, even now they finally went bankrupt, But some people all do. , because the market invited to spend 2 million brand criterion was renewed, and the original prologue was postponed for two months. Just meditation, delayed for two months for a well-known shopping malls, what is a conception that is tens of millions of real money! This is the power of the brand, but also the merit of the brand; and mighty see by the Chinese citizen phase, we have the citizen brands? Our brands have so many energy do?

professionals who have the domestic mall a targeted examine showed that: in the plenary market in bargains of men's shoes, to account because half of product in Wenzhou louis vuitton damier, it is interesting namely entire high-priced products narrated to Wenzhou, do no touch. It can be watched in Wenzhou shoe penetration, shows the zone of ​​Wenzhou shoe manner, yet too exposed the problems of Wenzhou shoe, primarily Wenzhou shoes, afterward numerous years of reconnaissance and precipitation, although gradually out of a number of daring dare stereotypes of the commerce, the reality namely that until today, even if the initial showing of Wenzhou shoes have a mighty regional conveniences, some companies even have the shoes to run the root of the strength of the brand, but the face of the market, give us the low-end impression everywhere, even in the It seems maximum of the dealers, too, but at the same time, the dealer or the most demanding low prices. In fact, most of Wenzhou products are no cheap grade, and even individual product brand shoes with some renowned brand products contrast favorably, the appraisal can be given by the market are quite alter.

explore how small, is what reasons the passive situation of Wenzhou products? The question is very apparent, because there are three appearances : 1, for historical reasons; 2, the positioning of the enterprise (on the one hand in order to encounter the requirements of the dealer price, the additional in order to mushroom price tournament brought approximately by the heaviness advantage and afterward lower the price, the product of the intrinsic elements of the more uncomplicated, not improve the natural grade); 3, the lack of brand awareness.

Second, the inner management of confusion

in Wenzhou, extra than 80% of companies are facing this problem, especially shoes more serious is the loss of market reassurance in the brand and purchaser believe in the brand. In this regard, the marketing division would mention that product development is not in place, product quality and progress of the problem; Development, said that marketing go is not agreeable, not power production; and the production division of the causes more fully, what too many mandates, not orders, product did not develop well, and so on; end whether naught of the responsibility. Response is less than the immediate panic of particular entities, what is the brand promotion and business development? In fact, this is a typical

Third, the system construction of the project

1, brand positioning system: brand positioning system there is a very flexible strategy to face the problem. However, true to the brand positioning systems engineering business into fewer than 20% of the national absolute, 80% of the undertakings made only 3 conditions: First, prim location, and second, positioning error, and the third do not know how positioning.

2, brand navigation systems: a navigation goal to achieve, have to have three momentous elements: premier is the starting point, the second is the destination, the driver and the third is the pedaling tool, the lack of any 1 unit will navigation will lead to failure. Similarly with the brand, brand positioning before the starting point is the destination brand positioning, brand management is the manner of transport carrying the brand.

3, the brand power system: Power generated by the vigor, the brand's growth is a complete race lesson, not only face many competitors, but also face resistance to their own marathon, only while the power is greater than the resistance can be attained when begin, the greater the power escape faster, and only sprint faster, longer opponent to discard farther.

4, brand monitoring system: the establishment of monitoring system, a fundamental solution to the problem of corporate goal setting, strategic means of strategic initiatives, the Executive capacity issues and goals to achieve and so ashore.