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SAN FRANCISCO, September 29 morning news, Acer vice president and president of Rensi China on Tuesday to accept an exclusive interview with Sina science and technology, said, This is a great notebook super future, but still need several years to become mainstream; macro will drive over very next year the price dropped to the level of $ 5000-6000, so that sales will account for 20-30% of total sales volume of the macro .
Video: Interview macro Rensi, president of China Media Source: Sina science and technology is the future of this verysuper
macro launched this month with Intel i5 processor first Ultrabook ultra- most of the hummingbird S3, two versions priced at 7999 yuan and 9999 yuan. Rensi that this is a great notebook super future, is a manifestation of the latest technology, but still need several years to become the market mainstream products; He pointed out that Acer will be the future of the ultra-extreme based products, the introduction of more powerful ultra-thin most of the.
He further said that the macro will push the prices further down over a very, expected next year could be reduced to the level of $ 5000-6000; with the ultra-extreme decline in the price, its market share will gradually increase . Rensi is expected sometime next year, most of the super macro computer products will occupy 20% of total sales -30%.
the Internet is still the market
market research firm Gartner had forecast sales of tablet PCs worldwide in 2011 will reach 63.6 million units, compared with 17.6 million units in 2010 increased 261.4%. Apple iPad's market share will reach 73.4%, lower than 83% in 2010. With the rapid growth of tablet PCs, netbooks and notebook markets have been significantly affected.
but Rensi that the Tablet PC is different from the notebook computer, consumers still need full-featured product, so the Internet is still the market space; but faces major threats from low-cost notebook. He predicted that the Internet will continue to exist, but the future will account for 4% -5% market share.
optimistic about Microsoft's tablet platform
about flat macro strategy, Rensi said that the current Google Andrioid system failed to obtain the reduction in the flat panel market, far less than the performance of the smart phone ; In addition, Google also faces competition from Microsoft. He said that the macro has a long relationship with Microsoft, but Windows 8 touch performance is very good, thinner and lighter stable; Microsoft is a combination of hardware and Windows, to understand the potential of its platform, is based on the Windows feature to adjust the hardware, and very successful.
Rensi said, Google has $ 12.5 billion acquisition of Motorola (microblogging) move, because we want to have the appropriate hardware and software products, may be that the existing platform and Google can not meet the target, so plans to create their own software and hardware platform. He stressed that the successful integration of hardware and software if Google, Apple could become the second, but this model is difficult to achieve, so Google must now also HTC, Samsung (microblogging) and other Asian vendors. (Zheng Jun)
following for the interview
Sina science and technology: Thank you for an interview with Sina interview, you lead the macro Chinese authorities have been two years, how do you evaluate these two results for the year?
Rensi: I am pleased to accept the invitation, accept the Sina interview. Macro performance in the Chinese market last year, very good, revenue tripled, doubled market share has increased. I am glad this performance, but we still have a long way to go, there is a great market opportunity and potential.
Sina science and technology: the second quarter of this year, Acer, Lenovo has gone beyond the world's third largest PC manufacturer, Acer has encountered the problem of inventory, Acer plans to how to solve the inventory problem?
Rensi: Lenovo's strong macro performance mainly reflected in the poor areas of the market, mainly in Europe, the Middle East and Africa, mainly due to high inventory levels. These stocks have been cleared now, if you look at the European market, according to market research firm Gfk data, the macro in the European market share is 33%, which is equivalent to three times the market share of Lenovo. I expect, with the inventory problem has been resolved, we will regain market position.
Sina Technology: At the same time Uk ugg sale, China has produced excellent macro performance. Wang, China's second-quarter shipments grew more than doubled, what is the driving force behind this?
Rensi: Over the past two years we have invested a lot of effort to build consumer channels, we have increased market coverage and strengthen the brand building. Compared with two years ago, Chinese consumers are now more like macro to accept the brand ugg canada, which is more conducive to our product sales, this is the first point. The second point is that we successfully entered the enterprise market, which is the Founder of the PC business integration, which significantly increased the value of our business in China.
Sina science and technology: how you plan to integrate the Founder of the business?
Rensi: while we enhance the business strategy, we now focus on the commercial side is a professional business, the brand is gradually migrating to the macro, the macro is the professional notebook market, the gradual introduction of other products. In the consumer market, we are using Founder channels into the rural market, with macro brand strength. So far we are very successful in this regard.
Sina Technology: Lenovo CEO Yang Yuanqing said recently, Lenovo plans to become the world's largest PC company. That macro is planned beyond the association in the Chinese market it?
Rensi: In the business world is not the same as the Olympic games, you get in the game first, second, third. In the business world, your goal is growth and profitability, and ultimately your market position is reflected in the results of it. You will not get extra points market position and financial incentives. Of course, companies will want to increase market share, hoping to achieve profitability and growth. Now, our business is growing, we are still a profit, which is very good.
Sina Technology: China is the biggest market in the macro, do you have specific plans for growth in China?
Rensi: Of course. This year the Chinese market is becoming the world's largest IT market, larger than the U.S. market, so that the most dynamic markets. We will continue to invest in the Chinese market, our goal next year is to enter the rural market, small cities and towns to enter the market. This is what we should do next. We also concerned about the large customer business, which we plan to expand the Chinese market two areas.
Sina Technology: Macro has recently launched a super great book, whether it has formulated a sales target?
Rensi: I think it is like a window over most of this is the future of the laptop. With this ultra-extreme, macros, and other brand-name PC will be displayed to the user of the product features the coming year. Current pricing occupy a very important position, the price level will fall next year. I think this is a very interesting product UGG Bailey Button, showing that in years of design, based on a combination of Microsoft + Intel (Wintel) still supports a strong product. We will exceed more extreme as the main product of this, next year we will launch a simpler, more flexible platform Ugg Sandals, then this design will gradually become a mainstream standard market design.
Sina science and technology: ultra-pole when the price can be reduced to the level of $ 5000-6000?
Rensi: I expect next year to achieve this price.
Sina Technology: So most of the super-market positioning? From low to high, turn will be netbooks, notebooks and ultra-extreme this? The very next over, or will completely replace the current notebook market?
Rensi: I think this will be over very early version of a new generation of notebook computers, future products will be more light. But still take several years before leading the market over a very, very simple ugg boots, requires a full supply chain support, such as memory, and so need to adjust the design module, which takes some time, until sales reach a certain level, with standard components compete. I expect this trend will be next year, over most of the price will fall further. Perhaps one day we do not talk about this super pole, but about the same specifications and the ultra-extreme notebook.
Sina Technology: other manufacturers will also introduce a super great product, then the macro what unique products do?
Rensi: macro strategy has been to introduce market-related innovation, then what is related to innovation? Related innovation is useful for users new features and innovations to improve the user experience, allowing them to more easily complete the task, to achieve a more casual, more enjoyable life. The super-macro very quickly, immediately available, comparable to other comparable high-capacity products and hardware. We strive to understand users' needs. Users can quickly according to their needs on and off, use their laptops as consumer electronics, will not have a long startup time and storage time. The provision of such a super great new features, users very much. In addition, we will over most of the product compared with competing products, my personal view is that the macro aspects of product design and features the most prominent. I am pleased to see the IT industry, there have been many such design factors, notebook computers have become proud of the product consumers kids ugg, beautiful light. I think at this stage of the super pole is the right product.
Sina science and technology: that macro over the next year the sales target is very much?
Rensi: I believe that the proportion of its sales to total sales of well over 10%, I expect next year will be very involved in developing these services, the promotion of ultra-extreme. I think sometime in the next year, most of the super-lightweight platform for product sales to total sales accounted for 20% -30%. Although hard to say the year's market share will continue to rise, but the market share each quarter will increase.
Sina Technology: Apple iPad, the Tablet PC netbook and notebook markets pose a great impact, do you think the Internet and the markets?
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