GENEVA, May 28 (Xinhua) -- The tobacco industry is increasingly targeting women and youth in the developing world in their marketing activities
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ed hardy Bikini," Peju Olukoya of the WHO's Gender and Women's Health Initiative, said. "They're exploiting the issue of poverty and aspirations." Olukoya pointed to logo-adorned book bags and pencil cases tobacco companies distribute to school children for free. World No Tobacco Day was created in 1987 by member states of the WHO. This year's campaign theme "Gender and tobacco with an emphasis on marketing to women" focuses on the harmful effects of tobacco marketing towards women and girls. The campaign also highlights the need for governments to ban all tobacco advertising
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