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YORK, October 14 reported:
has announced the cancellation of two weeks in the NBA regular season, and threatened to cancel before Christmas the case of all regular season, the famous German sports brand adidas suppliers face significant losses, according to p>
NBA game gone, but the NBA's upper around a war is booming
for two of the world's most famous sports brands Nike and adidas for suppliers, NBA is Their military commander of soldiers to fight, and this market so that they can earn pours the same time these two brands or Finish Line and footwear retailer Footlocker two important sales channel. It is reported that class basketball shoes accounted for in the Footlocker 30% of sales, while in the Finish Line also has 20%.
been shut down for adidas is so devastating, because they are the NBA since 2006, official apparel partner, all NBA the team's shirts, pants, and clothing products, are specially designed adidas supply, while the NBA-related licensed merchandise, is produced in adidas, adidas this project will bring $ 100 million to the revenue the United States sales over the same period has been reduced by 20%, I think with the depth stop, this number will further increase. important role in the NBA before and after Christmas the most popular commodity sales season. Carling analyst Cai told Reuters. adidas companies say they try not to concern about the current market NBA licensed merchandise sales, they will put more interested in shoes sales. we all know, basketball shoes on the market important part.
market more competitive, manufacturers will pay more attention to the quality of shoes, while focusing on developing university market, but in the adidas NBA lockout by a serious impact at the same time, its competitors and its sub-brand of Nike Jordan seems to have superior immunity to the NBA lockout, while Powell's eyes, shut down will not affect the sale of Jordan shoes, > Interestingly, the new Jordan shoes to participate in the conference yesterday, Carmelo Anthony was on the In these people, the shut down period, Nike may be able to completely change by a gambling competition between his relationship with adidas.
(part of Nike) members, the organization will recommend Nike build such an alliance players do? to know compared to adidas, Nike is not official NBA partner, their higher degree of freedom. is: final answer, though no one from the shut down period - Phil Knight helm of the legendary Nike heard anything like a clear voice, but that does not mean that Knight did not consider the matter and they have the strength to do so.
to know, for the cover, such as Kobe Bryant, LeBron James, Dwyane Wade, Carmelo Anthony, Paul and other NBA stars also top-class elite monopoly of the NCAA's potential share of the Nike, shut down the opportunity in the NBA , the formation of a new alliance does not seem impossible. And in this new alliance, they can replace adidas as the official alliance partner even more.
But now Nike has not yet to stand up on this topic for any official response, but data is illustrative, there are 169 NBA players wear Nike shoes game, in which 35 is the all-star players, and the corresponding, only 57 NBA players wear adidas supra shoes for sale, All-Star is only 8 bits. if it appears in a future coalition controlled by Nike, then this opening from the 1980s to fight the war may be completely upper ends, after all, a generation dominant Marina lost its prestige in the NBA, adidas acquired Reebok were already, such as Pick Supra Colour shoes, temporarily unable to emerging brands around the power structure. but if Nike really created a new alliance, then, the so-called opponents
