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but the pursuit of individuality will trace the traditional concept of consumer groups, consumer spending power. Compared to the first tier cities, how to get a lower price for the value of the concept of originality, to win recognition in one direction, Nike's main Zhi-Hua Xu peak kindly remind executives, "If the brand positioning changes, more harm than good. "However, Adidas and Nike, the brand positioning is a" sink "or" return "a little ironic is that China's domestic brands such as Nike and Adidas in Sri Lanka, for example, to continuously improve its product positioning, Nike and Adidas American and European markets are doing same.
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