The consumer magazine industry generated more than $20 billion in estimated print advertising revenue in 2011,Spyder hat, according to a year-end report released by the Publishers Information Bureau--virtually the same amount of ad cash that magazines produced in 2010. But ad pages--the more important figure, given the discounts magazine publishers often offer marketers--slid 3.1 percent last year,spyder pants, a disappointing result,Spyder Skiwear, considering they were actually up during the first half of the year.

The MPA, which oversees PIB, blamed the downturn on a weakened economy in the second half of the year,Spyder Men Jacket, as advertisers "grew more skittish from diminished consumer spending, wild stock market swings and zero job growth."