The use of the brand relates directly to consumers, the enterprise and the good of the country. The final purpose of brand strategy is the brand in the market into a famous brand of high reputation. The world famous enterprise, the history of all are theghd straighteners south africa name brand the process. Only created the famous brand, can effectively protect the national industry, to preserve and expand domestic market, squeezing out the international market, the international clothing market competition is essentially brand competition, the amount of famous brand has become the measure of a national garment industry strong or weak symbol.

The brand meaning and function

The brand is to point to the product name or symbol, is the difference between the logo of different enterprises. American marketing association defined as: "brand is a name, nouns, symbols and design, or combination of the above four, to identify the producer or seller products or services, or with other competitors products that distinction." a enterprise products, can use a brand, also can use several brand. The brand name and markers mainly includes two parts, the former is to read text. Such as, dior, eve SAN · los lang, Pierre kadan, etc.; The latter is recognized symbol, design, unique font, color. The role of the brand performance in the following aspects:

From the consumer's perspectiveghd specials

Helpful to consumers in the market for the choose and buy the product, this is the role of the basic brand. The brand to consumers as a consciousness clues, it is the product quality, the image and the value of reflect, have the brand, customers can easily recognizable brand for the purchase, it can also compare the different brand.

The protection of consumers' interests. The same brand all kinds of products of the same quality level, represents a enterprise reputation and service level, help consumers build brand trust, maintenance of the interests of consumers.

Decorate beautification product. The brand ghd hair is the art work, generally by exquisite design, smooth lines form, every brand design are unique, a good brand design, on the one hand, can enhance the aesthetic feeling of the products, the products have very good and adornment, adorn action to improve the product is worth, expand product sales; On the other hand, can attract potential customers, stimulate the desire to buy.