Moncler is a byword for fashionable outdoor sportswear. At the time when Moncler entered the fashion field with their down jackets a group of fashion followers called Paninari were the style gurus. They were the first to spot the unique feature of Moncler to offer quality as well as comfort. The yellow and orange colored Moncler jackets were the most favorite piece of outfits then, and these became the most sought after Jackets in Europe.

Moncler down jackets exploded onto the Japanese scene and all over where people followed fashion trends and still needed good quality winter wear. With the advent of the internet and online shopping it was easy for the brand to make its way to other countries and to be seen influencing the fashion trends in other climates that were not necessarily icy cold.

Moncler's cooperation with fashion labels like Fendi and Balenciaga has put it on another level that has seen jackets that comes in a variety of colors and designs with spy bags which took Moncler to a new level.

The Balenciaga jacket oozed luxury promoted the superiority of the Moncler brand like never before. The spy bags designed with Fendi came out in a fresh green color. The Moncler Fendi bags are made using a special material, which gives them a unique stereoscopic elegance.

Moncler experimented with high gloss colors from their cooperation with Junya Wsatanabe too. As expected, the glossy colored range is popular with young people.

When Alessandra Facchinetti joined the Moncler Group in 2006 she designed the Gamme Rouge Line that was received with rave reviews. She stayed with Moncler for two years and successfully designed wonderful ranges of jackets for four seasons. Facchinetti was succeeded by Giambattista Valli in 2008 who designed a new Gamme Rouge line using abundant colors and combining elegance and sportiness like never before. These two designers helped establish the Moncler brand as a fashion label that transcends the outdoor and translates well in doors as well.

Moncler has been brought to China by Adrienne Ma, daughter of the famous Joyce Ma. No one had expected winter apparel to sell as well in a city but the Moncler Jackets got sold out quicker than expected. The colors and designs have made Moncler jackets more popular than they have ever been, and with continuous innovation this brand will always stay in front of the pack. It has come a long way off the Paninari. Moncler jackets aren't likely to go out of fashion anytime soon especially because quality will always remain timeless.

Get home a Moncler jacket and jump into the world of fashion called Moncler.