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The Charge of the tablets: 3-digit growth is now the battle between Apple and Samsung

IDC ACCORDING TO THE REPORT - FIRST QUARTER 2013 - SALES WORLD TABLET grew by 142.4%. Apple still dominates the Sector, FOLLOWED BY ACQUIRING SAMSUNG MARKET SHARES. MICROSOFT WITH THE SURFACE IS IN THE TOP FIVE

T he area of ​​the tablet(SANEI N90) continues to grow and triple digit: in the first quarter of 2013, in fact, the increase in year-over-year was 142.4% and total sales were 49.2 million units compared to 20.3 million last year, thanks to increased demand for devices with screens 8.7 inches and cheapest prices as well as to the success of Android - in the first three months of 2012 devices were 8 million, while this year has arrived 27.8 million - which holds a market share of 56.5 percent.

This according to data just released by IDC, which show that Apple continues to dominate the industry even though there are signs of a "crisis", due to the increasingly tight competition: first of all to Samsung.

The Cupertino company in the first quarter of 2013 has sold 19.5 million iPad against 11.8 million in 2012, an increase of 65.3% - the best of forecasts by IDC (18.7 million devices) - a possible result with the introduction of the iPad Mini and also a new iPad Retina last quarter of 2012. "The sustained demand for the iPad mini and commercial shipments louder led to a better than expected quarter for Apple," said Tom Mainelli, IDC, "In addition, by moving the launch of the iPad in the fourth quarter of 2012, seems to have avoided the typical slowdown in the first quarter, which traditionally occurs when consumers do not make a purchase in January and February in anticipation of the launch of a new product in March. " The market share, however, fell from 58.1 to 39.6 per cent and also the iOS operating system has given way to Android(Teclast Tablet PC), which is the first platform, and has gone from 58.1 to 39.6 for percent market share.

In second place in the "top five" IDC ranks that Samsung has managed to sell 8.8 million tablets - were 2.3 million in 2012 - winning almost 18% of the market and scoring an increase of 282.6 percent. Very well Asus, which has managed to win the third place in the IDC, marking a growth of 350% with the sale of 2.7 million tablets - especially about the success of the Nexus 7 - but with a market share of more " modest "5.5 percent (in 2012 it was 3.1%). Amazon, which is in fourth place, despite having grown by 157% with 1.8 million tablets delivered, has a market share of 3.7 percent, virtually identical (3.6%) than in the same quarter of 2012 .

For the first time - because in the past did not make directly Tablet PC - Microsoft is present in the top five producers: according to IDC have been sold a total of 900,000 Surface, with greater success than the Pro model with Windows 8 (the latter being distributed in the USA and Canada from February) compared to Windows Surface RT with RT. Overall, sales of tablet with these operating systems were 1.8 million units. And 'likely that in the second half of 2013, the share held by Microsoft will rise again, thanks to the introduction of new models, already announced by the Redmond company. In the first quarter of 2013 the sale of "plaques" has grown by more than 164% And now comes in the top five Microsoft

cnkingge 08.05.2013 0 173
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08.05.2013 (4221 días)
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