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Unlike products that are carryovers or that will simply be revised for the next season, new fashions don't have the historical sales data that predictive analytic tools need to work their magic, and retail buyers are wary of allowing science to intrude on the art of picking fashion winners. For us right now, key styles are picked by merchants in their discussions with designers,herve leger, who present products that are inspired by trends and what's happening in the world,herve leger strapless dress," says Louise Callagy, a spokesperson for Gap Inc. But Gap expects analytics to play a bigger role in the future.
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