When SEO is applied to the small business environment, certain challenges and opportunities present themselves. One of the main challenges is that small businesses often don't have a marketing budget allotted to expanding their business online. In the past, small business marketing was somewhat simple: Send out a few fliers and circulars here and there and maybe place an ad in the Yellow Pages; sit back and wait for the phone to ring. (Maybe not that simple, but you get the point). To state the obvious, times have changed. Most customers now use the internet to find products and services. According to a BIA / Kelsey Group study 97% of customers use online media to find businesses. Customers are now using the internet to find you,Canada Goose Jacket! Another challenge is that many small businesses don't have the time to learn how to use internet marketing,canada goose women, social media,downmittens5, or search engine optimization to get customers online. They are just too busy running their businesses! (day to day operations). However,women icicle vest, these challenges present unique opportunities. Read on.

One opportunity that presents itself for small businesses to overcome the challenges of money when moving into the internet marketing space is to rethink how they allocate their marketing budget / resources. As we mentioned previously, customers are no longer using the Yellow Pages as the primary means to find businesses. Small Business owners need to re-structure their ad spend. Move away from what is not working and move toward advertising channels where there is positive Return On Investment (ROI). We recently had a client that came to us AFTER he had paid around $ 2,000 for a year's contract with the Yellow Pages. Needless to say,CanadagooseOriginalParka, that client had NOT received one phone call from the Yellow Page listing in the 6 months since the listing began (talk about negative ROI!) . That client is now obligated by contract to pay for that listing whether or not he receives any business. Bad deal. Within four weeks of service with us,canada goose discount,Wang TD-LTE development of better -than-expected large, he not only received his first lead,womens chilliwack, he was also able to achieve a positive ROI ( he made more money from customer fees that he paid to us for marketing his services) - It is not hard to find affordable small business SEO services here at StoryMashup.Org. Consequently,chilliwack parka, many small businesses should closely examine where they spend their advertising dollars (this will help solve the money problem). If you spend your money on circulars, Yellow Page ads, and telemarketing services,CanadaGooseJakker, chances are great that you missing a lot of customers who use the internet to find businesses. (Email us at support @ storymashup.org and we will send you a free report to let you know how many people are searching in your area for your businesses, product or service. We use a combination of Google's Keyword Tool along with other internet marketing databases to compile your report)