In the judgment of Sirmi consumers continue to prefer mobile devices with a shift of the budget towards more innovative products

Sirmi has released the figures for the first quarter of 2013 to the specific area of ​​the PC Client. During the period the market that defines Sirmi PC Client has registered a turnover of over 760 million euro, down by more than 1 percentage point compared to the same quarter of 2012, in terms of volume, with 1.87 million units sold, the market instead marks in the quarter, an increase of almost 10% over the previous year, attributable to the exponential growth in sales of tablet(Onda Tablet PC).

In the quarter under analysis was in fact reduced the expenditure of all types of PCs, except for the tablet, which, on the contrary, benefited from a trend of double-digit growth, reaching almost 126% in terms of turnover and +146% in terms of units delivered (884,000). In the judgment of Sirmi consumers continue to prefer mobile devices: if in 2008 started the replacement notebooks with netbooks in 2010 began the rise of the tablet(Ainol Novo 10 HERO II), which are gone in a short time to supplant the netbook and, part of the notebook.

During the quarter, we observe not so much a reduction in expenditure, as the displacement of the budget towards more innovative products Notebooks decrease of -29.1% and -25.8% in sales in units sold(Ainol Novo 7). Double-digit decline for the desktop, which decrease by a total of 18.2% in terms of turnover and 15.1% in terms of units delivered. The PC workstation showed a positive trend in volumes (+11.4%), while decreases in sales (-4.4%).

Approximately 75% of the total turnover is generated from five vendors. Apple and Samsung, in particular, are atop the standings with a total share of about 43% and a positive trend compared to the corresponding quarter of 2012. Samsung recorded in the quarter surge in sales of over 200% year on year. Here are HP, Acer and Asus, which together reach a market share of around 33%, but mark a declining trend compared to the first quarter of 2012.