With the further maturing of the market, the concept of segmentation is often the industry mentioned. As one of the dominant industries in Quanzhou footwear segments of the stronger children's shoes, sports, outdoor, recently, some companies targeting the aging population opportunities, ready to march to open up old shoes "market.
"Seniors potentialChristian Louboutin Heels
With the population aging trend in recent years, the elderly pair of shoes difficult problems, are more and more concerned about the over 60 Ms Wong told reporters, "In the past, all relatively poor living conditions, the shoes do not pay attention to the big, general community or streets are designed to do or Monopoly old shoes, ugly does not matter, but now we dance with singing, it is easy to compare with each other, we all care about it. "
Currently, most of the city is basically not senile shoe store, older shoes and more promiscuous sold in ordinary shops. Filial Ms. Lee often distressed, as a birthday gift to give parents to buy a pair of shoes, I had to go grocery market Taohuo "My parents are relatively older, middle-aged people are selling shoes mall inside, not suitable for them."
Innovation Shoe Co., Ltd. Marketing Director Zhang Jie group, said that most of the elderly very frugal, not willing to spend money, basically can not afford the higher price of the shoes, in fact, this is a traditional misunderstanding. "A large part of the elderly had a strong compensation consumer psychology, eager to consumer needs and desires of compensation not previously realized, they began to pay attention to wear, like fitness, sports, and even love of fashion is not excessive."
It is understood, Zhang Jie group where the company this year ordering when the secondary for the elderly market to develop a fashion trend shoes both product materials to use, functional design, and style fashion, all under the foot of kung fu, "old age fashion trend shoes has been a market is not fully developed, this 'silver market' worth we go ferreting out. "
This is not groundless, another Mianxie based products Jinjiang brand Yi Garbo also deep plowing elderly market, Zhuang Xiaofeng, general manager of their own know-how for the "Seniors" market "due to the physical particularity of the elderly, making us more pursuit the functionality of the product, cotton-padded shoes sold to the elderly, we must have a thick, warm, and health. "
Channels conundrum
"Currently, the market is difficult to buy the satisfaction of my shoes wear either too hard or very tight, people specially customized shoes does not look good." Said Ms Wong's remarks reflect the elderly on enterprises to enhance their "old shoes" and a strong desire for professional design ability.
Zhang Jie group, said the research on elderly shoes footwear design talent sorely lacking, is now available in the market design, the basic is the adult shoe models in order to increase the production of senile shoes, which will result in the shoes structure design does not comply with the feet of the elderly type characteristics, make shoes the card feet, grinding feet problems.
The special needs of the elderly will be pulled up the corporate R & D investment, and old shoes "market is in the exploratory stage, it is difficult to raise the product price, Zhang Jie group said," the foot of the elderly is not the same with young people, the need for some parts of 'specially' example, enhanced slip resistance, thickening of cotton and other shoes, raw material costs are so high, each additional piece of cloth had to produce a fee. "
In fact, as early as last year, there Jinjiang shoe program transformation professional "old shoe" brand, but after considering this plan by senior shelved nothing.Cheap Christian Louboutin Shoes
Industry sources say that the lower product margins difficult for enterprises to do the elderly shoes laying Monopoly channels in rent, labor costs and other comprehensive factors of rising force of such brand premium would not increase. "Single elderly Shoes products is difficult to support the cost of the original channel if you really need to do a store, the store must be made of older products, shoes products only tying."
Special Xiang Shoe Co., Ltd. General Manager Ding Xiangjun a media interview that the product price low lead the elderly shoe products is very limited profit margins, will lead the brand is difficult to support the laying of the the elderly shoe products Monopoly channels. "In women's boots products, for example, a pair of popular women's boots profit is a pair of old shoes ten times or even several times. Might one day like a common position in the store, only sell a pair of women's boots will be able to pay the shop rent, older shoes they sell a dozen pairs to back this. "Christian Louboutin Shoes
The industry believes that, laying in the channel, the brand enterprise for the elderly action inconvenience to the general characteristics of activities in the community, street, the store is set up in a convenient transportation lot or residential area, provide convenience for older consumers, and play the emotional card marketing tools. Of course, "the old man shoes" to open up the terminal stores the model is still in the exploratory stage, including store location, decor, Purchasing Guide select marketing tool, requires a sequential gradually process to build. As shoes store in recent years is slowly broken down out of the "old shoe" market will also become clearer.