Samsung called the iPhone 5 as a " tsunami neutralize " months before it officially saw the light
We have heard many ways to define and qualify the iPhone , the vast majority good , but it's the first time I hear that I call "tsunami " terminal apple company . That's what we learned during the trial for violation of patents that Apple and Samsung(cheap samsung galaxy s3 cases) faced a couple of weeks ago in a California court .
As you might remember , the American company filed a lawsuit against the Asian giant , considering that it had used its patented Apple devices such as " Slide to unlock " background sync or suggestions AutoCorrect text technology.
Well, according to an internal email dated June 5, 2012 and sent by Dale Sohn, he referred to the launch of the iPhone 5 as "a tsunami that had to be neutralized ." Sohn was CEO of Samsung Mobile America until August 2013 and sent him the mail three months before the output terminal of Apple.
The president suggested that his company should counteract the effect that he would assume the iPhone 5 coming to the market and proposed the development of an emergency plan to minimize the success of the rival phone.
She said this:
" As you know, there will be a tsunami when the iPhone 5 hits the market . This will happen sometime in September or October. "
And also mentioned in J.K. Shin , CEO of Samsung Mobile :
"According to the directives of the CEO , we have to establish an emergency plan to neutralize the tsunami. "
Samsung and Apple are facing a long trial for patent infringement
The South Korean company has admitted its strategy of "disturbing " to Apple for being its main competitor and defends its aggressive marketing campaigns as a legitimate aspiration to achieve the highest possible market share in the smartphone sector . Moreover, referring to the content of the mail , says such practices simply as benchmarking and competitive analysis .
Apple's strategy with the introduction of this post, is to show the jury that Samsung was extremely worried about anything related to the iPhone(iphone 4 cases), reaching levels of plagiarism and ruining the arguments and slogans Koreans when they say create devices original .
Given the claim of the Asian giant Google to engage in its defense strategy , Apple has stated to the jury that the Mountain View company has nothing to do with the issue of patents, or the sale of devices Samsung involved in plagiarism lawsuit by the iPhone and iPad .
Since we have from The Verge, the trial is expected to conclude at the end of next week when Samsung runs to present all their witnesses .
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