, So deep differences

pursuit of business growth, to explore the source of wealth, to prove their strength, contribute to the community's support ... ... each retail people are relentless chasing the dream of my mind.

With 10 years of the 21st century, the dawn of the second micro-current, new historical opportunities also will be blowing. New decade, new sail, new retail, new dreams, to join hands together Business Network Information Technology Co., Ltd. Shanghai Hai Ding invited to focus on new years retail dream together, work together to make dreams into reality.

recently edited interview with United Business Network Red House, Anhui merchants supermarket chains Wang Wei, general manager of limited liability company, requested him to Red House supermarket business model differentiation, transformation, innovation and other topics, do a full range of interpretation.

for the overall 2011 sales of business circumstances, sales, profits and same-store sales growth, said Wang Wei, the Red House is positioned as high-end supermarket customer base, so little influence on prices. br> Now, the industry are talking about transformation and upgrading, and the Red House supermarket business model more and more attention. This year, the Red House supermarket to do some targeted new adjustments, and focus on the launch third-generation community shop, which is an upgrade over standard, more emphasis on community features and fresh store service functions, improve the image of their stores, optimize product structure positioning is more focused in the middle class. New and upgraded this year to open stores, are more popular with consumers, performance than the previous store has greatly improved.

According to Wang Wei said the Red House community supermarket has now completed two museum shops and fine living format of the fourth generation design, plan upgrades mid-2012.

in marketing, 2011, Red House supermarket corporate image more clearly positioning itself to create a Also, pay attention to the social image of the building, to help buy unmarketable agricultural products, such as the recent poor sales of Anhui Huai pomegranate, red pomegranate love to buy the government called on the supermarket -

consumers on how to deal with an increasingly diverse, individual needs, Wang Wei admitted that consumers shopping more rational, price sensitivity decreased, the quality demands for improvement, especially for more urgent requirements of food safety . The future, consumers will further enhance the service requirements, and is a multi-angle, multi-level, a wide range of specific requirements, such as product traceability, fresh quality,Prada Handbag, product customization, and so on.

Wang Wei that the expansion and upgrade sophisticated management both are important, if not expand, then fine management is also useless, if not fine,Louis Vuitton Outlet, blind expansion also not far away, two are complementary to each other horns.

stationed as more foreign supermarket in Hefei, Anhui, competitive landscape and trends in the changing face of fierce competition, Wang Wei that the best competition is not war, is to spare differentiation, to raise himself to a certain height.

In fact, the supermarket is the total control by the market, out of the first weak, natural selection, survival of the fittest. Red House in Hefei, the supermarket has accelerated the pace of development shops, are listed with the parent company's business, to accelerate the scale of growth. 2012, according to the company's strategy, they will not cross development.

Today, slotting allowances, and zero for the relationship problems, business model change and increased self-shopping card real-name system and other issues become the focus of the industry, which, Wang Wei said that retail change every year, Every year, hot, in fact, the laws and rules are to find a balance, a company that continues to adhere to the values ​​of honesty and integrity, calm and more important.

learned that Red House supermarket on Taobao flagship store opened, according to Wang Wei introduced in the flagship store, and features high-quality Tute goods cheaper than the popular department store merchandise, for the time being and the store did not conflict, because Taobao's customer base is mainly purchased off-site customers.

In addition, the parent company of Red House supermarket are e-commerce as a business's strategic focus, the emblem of the still open online store.

Q & A

United Business Network: Red House supermarket's store expansion this year, how? 12 new stores this year. The company has signed this year, three large properties, is expected to open in the next two years in succession,

United Business Network: Red House supermarket and mainly engaged in fine supermarkets and community stores two formats, do you think the community shop, which focus on a few points to note?

Wang Wei: First, fresh to rich, the second is to focus on quality, service third, family fourth, the price should be moderate.

United Business Network: Do you think the main chain of the current confusion and challenges facing what?

Wang Wei: salaries and rent up too fast, more than the profit growth. Companies want rapid development, but the lack of human resources and personnel constraints of the company's expansion.

United Business Network: You think that the traditional retailers face the greatest impact on that? biggest competition comes from where?

Wang Wei: The rise of online shopping, and even some part of the category of traditional business format would weaken or even disappear. Within five years, the traditional business will evolve their own new form.

United Business Network: How do you view the situation next year's development of the industry and the evolution of industry structure, can be summed up with words?

Wang Wei: rising costs, increased sales and profits decline, direct mining increased, mergers accelerate.

United Business network: policies for the industry, what do you think need to change or expect?

Wang Wei: In for license,Chanel Bags, cigarette permits, taxes, etc., for the chain should be simplification, it is best to achieve a certificate system.

United Business Network: the new decade, what is your new dream?

Wang Wei: Innovative formats, the local king, because we live in change.

(United Business Network Zhang Li / interviews / reproduced sure to indicate the source!)