Designing Integrated China Consumer Journeys. ,doudoune moncler

Planning social business digital strategy for China’s fractured online platforms and channels requires a skilled,vendita moncler, balanced mix of periodic short-term integrated online/offline campaigns that build on a broader long-term digital acquisition and advocacy engagement system. This allows brands to campaign messaging across channels when necessary,louboutin, with a secondary objective of growing owned social assets stronger to benefit the next successive push; while in the interim between pushes,doudoune moncler, gradually maintain and grow consumer advocacy.

Brands entering China social media must not only consider which channels to use,piumini moncler, but how to link channels and digital platforms together into a logical,moncler uomo, integrated consumer journey ending with customer advocation and conversion to brand business objectives.

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