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Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt,louboutin, make smarter investment decisions,abercrombie, or save for retirement.They look to financial planners to be a resource for these people.When you become a resource,abercrombie and fitch, the media will come back to you again and again.A resource on what? On the same subject matter and topics that are the everyday stuff of your business, your practice,casque dr dre, your interaction with clients and customers.How you can help people - that's your story.You Are NEVER the StoryUnless you're a Hollywood star or some kind of oddball,louboutin pas cher, to the media you are not a story.So forget about breaking your way into the media spotlight with "news" about how great or successful you are,casque beats, how impeccable your credentials are.The media don't care. You need more. Your story is your topic - a slice of your subject matter expertise. (For the next 30 days,doudoune moncler pas cher, repeat this aloud to yourself every morning and evening until it is second nature:)"My story is my topic."Your story will focus not on you,moncler pas cher, but on the needs and problems that drive clients to your door.Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact,burberry pas cher, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383. 相关的主题文章：
Previous theories have speculated the star was a supernova - an exploding star - or even a comet. But Mr Reneke says by narrowing the date down, the technology has provided the most compelling explanation yet.
