Under the influence of the concept of the Olympic Games, is now an international sports brand clothing, shoes, hats robust in much of the market heat.
Ms. Wang to buy Nike shoes send questions, why so expensive?
one pair of nike shoes really worth?
determine the market price of the brand? or influenced many of the middle part of the sales price?
From Kunming sporting goods market, international and domestic famous brand sports shoes can be seen in The Battle.
battle position
Sun Tzu said: shape, first the high-yang Nike Zoom Lebron 9 online, benefit grain Road to War is profit.
For the manufacturer, to occupy a favorable position is fundamental to its success, so high traffic areas to become the focal point.
in Kunming Nanping Street Nike Dunk women low heels, Little Simon, the core business district, specializes in sports brand mall and stores gathered here, and youth is also an important way, sporting goods companies have more than 20.
Road is located in Kunming youth theater chain layer is Belle sports shoes stores Nike shoes suffer flagship store is operated by Austrian Expo Dragon Adidas shoe store.
campaign manager, according to Belle introduction, Kunming people consume more Adidas consumers relatively more.
order to attract the attention of consumers, the major brands brains, in their own image on the hard, and strive to put their best side out, to provide consumers with good shopping environment and experience
like Nike store in the decoration is relatively bright, while Adidas is based on a mainly black.
the same time, in-store design and product display, and also spent a lot of businesses great thoughts, no matter into which consumers shop, the first thing is that footwear products, and are placed in the store the most visible position.
intent is nothing less than only one, that is, grab the consumer. < br> International brand sports shoes price is slightly higher, but the product in the professional level, style, features, fabrics, etc. have no small advantage, and most fully in the price of domestic brands to make a fuss, get a lot of pursuit. cost dominance in this area.
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scored major brand sports shoes market in Kunming killing each other, their vendors are doing it?
since the last century in the Nanping Street The first brand to open stores in Yunnan mm 90%, 60% of Nike, Adidas 80% share of sales, now is Li Ning, Nike, Adidas, Kappa, North Face, Reebok, Diadora in Yunnan's largest wholesale and retailers.
so many big brands to enter Yunnan, it is necessary to do business with the Olympic Expo Dragon. Oron Wang Bing, director of Expo Channel interview that the Austrian Long Expo has established province-wide market marketing network in the province's major cities and counties have shops.
Ohlone Expo brand agency set up its professional team, responsible for their own brand of business, such as the Nike team, and now it is expanding its nearby Guizhou and Guangxi regional market, the map has been open.
According to this understanding, the current field of Kunming, in addition to the Expo Oron predators such as sales, large, large and small sporting goods sales company there are hundreds.
huge sales in this group, these companies can survive, revealed the fact that the entire industry with huge profit margins.
Olympic Expo Beijing Long Road store clerk told Miss Yang, general In March and April, is spending the off-season, and the Spring Festival Golden Week and the season is the consumption of sporting goods.
, turnover is generally 3 months.
Miss Yang said, according to her observation and control of the sales situation cheap nike free shoes, the celebrity endorsements of the best selling athletic shoes in the store, popular with students and young family welcome.
fact, can be seen from the above argument has been , product has been selling fire, among them are some consumers blind consumption, , two into the store to buy two pairs of shoes 500 yuan, while the other is also immediately pay 800 yuan to buy a pair of shoes. do not tell partners not to show off, you is Li Ning, and my Nike , how? yuan, while businesses Yunnan, generally about 4 fold the price of delivery, but to the market in Kunming, but full price sales.
West Sports Sales Manager Zeng Hua told the newspaper, such as Adidas, Nike such international brands in the country and not have their own manufacturing plant, the Chinese brand in the shoe store, they are in China by the OEM factory.
so-called OEM factory, refers specifically designated for foreign companies in China The shoe manufacturing plant, textile mills and some no brand factory-made shoes, these manufacturers do not produce their own brands, just to earn a modest profit.
Nike in China more than 120 manufacturers, shoes principal products in Qingdao and Dongguan-based products, apparel mainly in Foshan, Dongguan, Suzhou and OEM-based foundry, fittings mainly by the Dongguan production.
Nike continue to design a comfortable, beautiful and durable new products, while long-term invested heavily for market development, to improve product awareness and brand reputation, and manufacturing sectors all outsource to other manufacturers.
only those manufacturers responsible for the production and processing, so the origin of different products is also different.
able to hundreds of dollars per pair sold.