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Moncler Shoes Masamasuo ten million U.S. dollars to complete the financing end of the road recognition
Since the second half of this year, the momentum of rapid development of network clothing, also have a variety of venture capital funding for this emerging industry. Reporters had just learned that a well-known clothing brand high-end network Masa Maso (Martha Marceau) has completed the first round of nearly ten million dollars in financing, the investor is the world's largest venture capital firm Sequoia Capital.

Sequoia Capital was founded in 1972, is the world's largest venture capital firm, has invested in Apple, Cisco, Oracle, Yahoo and Google, Paypal, Sequoia Capital China Fund was established in September 2005 and currently manages approximately $ 1 billion in overseas funds. Since its establishment, Sequoia Capital China Fund investments in technology and traditional industries with high growth potential of many companies. Which Worksoft, Renhe Commercial Holdings moncler coats, Olympic sports, Nuokang medicine, the focus of science and technology in the United States, Hong Kong, China successfully listed on stock exchanges. Now inject Chinese garment enterprises in the network, showing that venture capital for the industry's attention.

Masa Maso (Martha Marceau) in September 2008 began formal operations, are catching up with the U.S. financial crisis. But Masa Maso (Martha Marceau) seize the line to go high-end apparel brand strategy through product design, quality and service excellence, she won the men's market share in the second e-commerce results.

Masa Maso (Martha Marceau) team composition, truly reflects the concept of electronic integration with the business. Shu is the former chairman of Sina slightly executives, for the Internet network marketing, data analysis, database marketing, CRM management, SEO optimization Moncler Shoes, user behavior analysis and other methods is extremely familiar with the Internet. The general manager of Sun Hung is born in one of the country's top men's brands Victor, has a tradition of men 10 years of business experience. For the traditional design of the apparel industry, manufacturing, service, supply chain management has extensive experience in all aspects. The duo is the China Europe International Business School EMBA class classmates, so the management and operation of enterprises have a common philosophy, to the traditional garment industry and the emerging Internet industry buy ugg online, the perfect combination. Co-founder, CTO quarter Bin Sina is a subsidiary of the former CTO. Sequoia Capital took a fancy to such a combination of highly complementary team, was in many clothing online shopping companies selected Masa Maso (Martha Marceau).

Appears in the Sun Hong, clothing mainly consumer experience. Direct sales via the Internet, a large number of channels, compression costs Moncler Boots, inventory costs, production costs in the same case, online sales for consumers more cost-effective products. This channel is the Internet to bring tangible benefits to consumers. When the net purchase price to consumers excited about the beginning of tired, product design, quality and brand the services provided will be the focus of consumer concern.

Masa Maso (Martha Marceau) e can not extend the idea of ​​selling low-priced clothing, but the introduction of high-end men's field of electronic commerce, and have achieved market acceptance, e-clothing brand out of a road . Breaking the only low-cost e-commerce can be successful in speech, and to none other consumers cost-effective in high-end men's image as consumer acceptance. Meanwhile, the results also brought a new injection of capital, the further the sound development of the enterprise to provide a guarantee, all no doubt for the apparel industry has extraordinary significance.

On behalf of Sequoia Capital's Masa Maso (Martha Marceau) Director Sun Qian said that the reason why we invest in such a company, is to see the clothing e-commerce in China has achieved very rapid development, while at the same time, Masa Maso ( Masamasuo) and has a very good team, on the Internet and traditional business understanding are very profound. Indeed, e-commerce seems relatively easy to do, the last two years there are a large number of companies to join to this area, but to the Internet and traditional business efficiency, with the business combination is not much. Whether it is the only Web site as a traditional business to a new path or another store, the site only as a commodity or supermarket, they can not give full play to the new business model of e-commerce advantages. Only two formats can be fully integrated companies have long-lasting vitality and broad development space.

Shu, chairman, said little, very pleased to receive this, Sequoia Capital, the world's top VC investment, which demonstrates our business model, management team and development status recognition. Sequoia Capital to join, not only brings a more ample cash flow, but also for companies to bring advanced management concepts, industry resources, will bring the company's subsequent development of more help. We will provide consumers with more categories, more styles of clothing, providing better products, better service.

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Saundrafe3 28.09.2011 0 171
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