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Admin Features
I believe that Magento are at the forefront of ecommerce software. The Magento shopping cart software is still a very complex shopping cart system to use and I would only recommend Magento to advanced and high-end stores.
Magento Mobile
Setting up a Magento shopping cart takes a lot longer than osCommerce or similar type of online store. If you have a larger budget and technical expertise, I would recommend Magento.
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Magento Mobile allows Magento merchants to easily create a branded mobile storefront with their existing Magento store. The mobile version includes a native iPhone app and a new administrative manager. The Magento team will manage the submission and maintain the iPhone app in the iTunes App Store.
Mobile Commerce
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Mobile commerce allows consumers to browse, buy, transact and deal with a company using their mobile phone or device. Magento is at the forefront for shopping cart software innovation with their new mobile storefront solution.
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It is estimated that half of online consumers will be making purchases with their mobile phone or device within the next 12 months. This is a huge market that would give an online merchant that extra edge over it's competitors. The mobile storefront allows your customers to purchase from your online store using the iPhone.
Wrap Up