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Microsoft makes new attempt with improved surface Tablet

The software company introduced the second generation of its Windows Tablet surface on Monday in New York, have been improved in many details. The first version unveiled last year sold only moderately. The market is dominated by devices with the Android operating system as well as Apple's iPad.

The new surface android tablet in dubai are faster, easier and at the same time have a longer battery life, promised surface CEO Panos Panay. Also this generation is available in two versions: with a low-power, but weak processor on basis of ARM technology (surface 2) as well as a full fledged PC processor (Surface Pro 2). A version with a smaller screen not introduced Microsoft about it.

The devices will be available from October 22 in Germany. The prices range from 429 euros for the surface 2 with 32 gigabytes of memory up to 1279 euro for the Surface Pro 2 with a memory of 256 gigabytes. In addition users for two years free of charge on each 200 GB to can access memory about SkyDrive cloud services; Calling over Skype should be free of charge for a year.

Microsoft CEO Steve Ballmer introduced the first generation of surface in June of last year - fit Windows 8 operating system designed for finger control. He wanted to create a counterpart to Apple's iPad so. But the surface had from the outset a heavy stand, especially as more and more cheap tablet computer with the Google Android OS on the market came. This summer, Microsoft lowered prices and wrote down 900 million dollars (665 million euros).

The market researcher IDC came in the last quarter for all Windows tablets - so also from third-party manufacturers such as Dell or Lenovo - a market share of 4.5 percent. However, Android devices were after this installation at 62.6 percent and Apple's iPad at 32.5 percent.

Worse for Microsoft, that shrink in the face of the Tablet and Smartphone boom sales of classic Windows PC. IDC expects that, in the fourth quarter with the holiday shopping season, for the first time more tablets are sold as PC. Year IDC expects that tablets 2015 overtake the PC.

Faced with this danger, Microsoft put great efforts in the improvement of the own tablet computer: the Group donated the now silver-colored surface of 2 a higher resolution display and improved battery life of 10 hours. The Surface Pro 2 with its full Windows system comes up to 60 percent longer battery life than its predecessor and is equipped with an Intel chip core i5. The built-in stand has been revised as well as the camera for video conferencing.

Last week, the outgoing Microsoft boss Steve Ballmer admitted that the Group has lagged behind the market. Mobile devices - we have almost no market share, Ballmer said at an analyst conference. However, he is an optimist. About where we have a small market share, sounds to me like a great upside potential. Ballmer wants to quit as CEO for eleven months. Currently runs the search for a successor.

kengmeilin 25.09.2013 0 512
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