1946, at the Sony founder Masaru Ibuka handwritten instructions, he writes: We want a stable company, engineers can fully involved in the work here, they know what they enjoy science and technology fun at the same time fulfill their social obligations. Sony's culture, the status of engineers is on the top, because they sensed that, in the turn of the century, the status of software and hardware, at least as important. Akio Morita, the development has been questioned decision of portable music player, but he believes that young people in the United States and Japan took the radio play or go to the beach camp,Marc Jacobs Taske,Marc Jacobs parfume, how they will refuse to exercise or walk, they also immersed in the music as well? In 1979, Sony's Walkman was born.

2005 years, Stringer became Sony's CEO, but not the company's chairman, which proved to be problematic. The most important electronics sector, and eight groups are orders from the head of Ryoji chaos, because he is not only Sony Electronics CEO, and Chairman of the Board or the Sony.

Kazuo well have insisted on peace Stringer Sony will continue to produce television, they are developing new products to replace the now popular LCD and plasma TVs. In October,By Marc Jacobs, Sony aimed at the smartphone market, they bought it with all the shares of Ericsson joint venture. Of course, Sony's mobile phone business now far behind Samsung and Apple,Marc Jacobs online, and they must rely on Google's Andrew system continue to support their tablet PCs, smart phones and other TV functions.

but nothing beats Apple to Sony, the impact is even greater. Apple introduced the iPod in 2001 and subsequently, when the introduction of the iTunes Music Store, Sony is also considering similar products, but they do not act, Stringer said Sony did not want to see in some CD disappeared. Sony is rich in resources, they even have their own record company, but why not create your own iPod? Because it is composed of many departments, these departments have their own interests and aspirations, they will not for a unified goal to work together.

Sony in Japan to build up the ruins of war, and is the national revival and became a symbol of world economic power. This is two people who have extraordinary ability to create, they can get everything they want. Ibuka was a tireless inventor, he pushed the pinnacle of Sony's technology; Akio Morita, a discerning eye, he knows what people need, even before the consumer aware of their own.

When Stringer after leaving Hirai could be the future successor. He said that now more and more unity within Sony,Marc Jacobs bags, PlayStation Hirai mobilize hundreds of engineers to the other team. This is a symbol, it has broken the barriers to the PlayStation, so save the human and material resources,Marc Jacobs Danmark, but also makes it easier to work with everyone. Stringer said, we have very ambitious goals, and certainly can be achieved, but many people do not have the patience. (Lucheng / compilation)

Howard - Stringer is Sony's CEO, in a recent six-year term, he has been working so that symbol of Japanese companies to regain its former glory, opening a new era of rapid growth. Sony had hoped this year's operating profit of at least 20 billion U.S. dollars, as they launched a new range of products, such as the latest Tablet PC, 24 million pixel digital camera, a new portable game consoles, and so on. Sony is also preparing the preparation of a global network system, a number similar to iTune platform,Marc Jacobs Danmark, which can be the company's movies, music and video games into its TVs, PCs and tablet PCs and smart phones. Stringer said he thought 2011 would be a memorable year, but not wanted, but in another way mark.

consumers are more concerned about the Sony Entertainment Network,Marc Jacobs Taske, which is Sony's most daring plan. This project will their equipment and all programs linked to movies and music can be transmitted through the cloud. Kazuo Hirai is responsible for this project, he said,Marc Jacobs bags, in the future Sony Entertainment Network will include Sony all departments, they are now powerful enough hardware, you can quickly program the Sony delivered to their televisions, personal computers, smart phones and tablet PCs up .

Stringer also surprised to find that the Sony software developers in different sectors and from each other never, for which he opened a cocktail party, so that they can each business card, and exchange of ideas. In 2006, Sony's annual management conference, he put the most significant position of the front row left to software engineers to show their importance to the company's future.

Sony Computer Entertainment Inc. is the most closed, the company developed a PlayStation game system. In 1994,Marc Jacobs online, Sony PlayStation and Nintendo plan to jointly launch a miscarriage, engineers Kutaragi asked bosses throw off the Nintendo alone, they reluctantly agreed to this request.

The picture shows the latest issue of Sony is the world's electronics industry has been the banner of the enterprise, but these years was far behind the opponent, it is bad luck again and again this year,Marc Jacobs vaskor, Sony,Marc Jacobs online, Japan's earthquake, riots in the UK there are floods in Thailand, gave it brings huge losses. Sony can stand up it? It can regain its former glory it?

the past decade, Sony has been trying to adapt to the Internet age, but it still retains a large manufacturing plant but clumsy, with 168,200 employees, he has a 2000 range of products from the headset, printer to the medical Hollywood 3D film production equipment. Macquarie Securities in Tokyo, said analyst Jeff Loff, Sony sold in the U.S. 9 different styles of 46-inch TV,Marc Jacobs bag,Marc Jacobs handbags, and it and Ericsson (microblogging), a joint venture to produce 40 phones,Marc Jacobs vaska,Marc Jacobs parfume, you can imagine this R & D capabilities how much impact will it? A Sony spokesman said they are reducing the production of mobile phone types.

Walkman launch of the year, Sony's operating income reached 30 billion U.S. dollars,marc jacob, 11 years after it sold 50 million Walkman, and has received a $ 25 billion in revenue, but also have a Columbia Records and Columbia Pictures. Sony conceited that they challenge the hegemony will not be, so to continue the production of Trinitron TV. And after 2000, there is a new industry standard, Sharp and Sony began production of the Tablet PC, when Sony made to reflect this, after it was too late, and now Samsung and LG, Sony TV production several times. Similarly, when launched in 2006, motion-sensing Nintendo Wii games, Sony is still indifferent. Wii sensation, is the best-selling console,By Marc Jacobs, and Sony's PlayStation 3 ranked only third.

CEO of multinational companies from around the world often,daisy, but not so common as Stringer. Recently, a travel route is that, from Tokyo to Los Angeles, then went to London to visit his wife in to Paris, and then return to Tokyo from London, but fortunately temporary work to Beijing canceled a trip this is completed in a week . Stringer said that he must regularly take sleeping pills.

Sony worldwide need to make changes to their core products, consumer electronics products have begun to appear lost. Blackstone Group's chairman,Marc Jacobs sko, Peter G. Peterson CEO candidates have been looking for Sony to provide advice, he said the job requires exceptional interpersonal talent.

this 69-year-old Stringer will end his term of office of the CEO, his restructuring plan will expire in 2013, when Kazuo Hirai will take his place. Stringer acknowledged Sony's very difficult to reform, Japan's lifetime employment system, legal and cultural constraints of the company's ability to reform, they can not close the plant or reduce wages. Sony, which cater to the traditional consensus can not help them against the competitors,daisy, these competitors will quickly according to the leaders to reflect. Stringer said that people always tell me, you do not need to do, or why did you do? I promised to let Sony re-brilliant, and I believe that if the company's comprehensive utilization of resources, we will be very strong.

Sony earthquake and tsunami forced the temporary closure of 10 factories, Blu-ray discs, batteries and other products of the supply disruption, a lot of income to be offset,Marc Jacobs bag, the original estimated $ 2 billion in operating profit, and change become a net loss of $ 3.1 billion,Marc Jacobs bag, which is 16 years since the company emerged the biggest losses. But Sony's fate has only just begun, hackers led to paralysis of the network game, the strong yen has seriously affected the company's performance, the global economic downturn affects sales, a CD and DVD storage riots in London had been burned Thailand's floods forced the company to shut down parts plants ... ...

2000 年, PlayStation Sony profit accounted for a third. PlayStation2 launch, Sony or even shut down a scheduled site, because one minute of 100,000 orders for the system was paralyzed. At this point the company's stock price is $ 300 per share, the highest in history,Marc Jacobs bag, people started rumors Kutaragi will be the next CEO.

2006 年 PlayStation3 first, then Microsoft (microblogging) the Xbox360 has already come out for a year. Although more expensive than the Xbox360 PlayStation3 $ 100, but the loss of one sale every 240 to $ 307,Marc Jacobs bags, or between the United States. Since then, Stringer retired to Kutaragi,Marc by Jacobs, asked Hirai responsible for the PlayStation project.

In addition, because Stringer not an engineer,Marc Jacobs sko, not to be trusted in the Sony. He does not care about the production of equipment, care more about the launch of the film and music. He said that the mere mention of these, the Japanese began to turn the eyes, because they think this is a electronics company, these programs are secondary. The reason for this, and holding a Japanese engineer in California paid between music and film production on the long-term confrontation. Sony's electronics products also refused to shoot the film using Sony, Samsung even see the phone is used in

all talking about from March 11, Stringer just flew back from Tokyo to New York, are prepared to do back surgery. About 4:30, he received a message, a major earthquake occurred in eastern Japan, and then triggered a devastating tsunami. He immediately flew back to Japan is not considered, but finally gave up. He said that when they do not need me. Stringer is not Japanese, are likely to go will be in the way. Deputy to call in and after he learned that Sony employees were no casualties, a lot of people have put into the rescue activities. Sendai Technology Center staff will be converted into container ships, transporting victims and supplies. Stringer was very moved, he is still

this fall, the company's executive vice president Kazuo Hirai (Stringer's successor) announced that Sony is facing a serious crisis. Fiscal year ended in March of next year, the annual losses will reach $ 1.2 billion,Marc Jacobs sko, the share price hit a 24-year low, and now Sony's market capitalization is $ 17 billion,Marc Jacobs bag, less than half the time Stringer became CEO.

2004, Sony began looking for a new CEO. When their net income has grown from $ 1.51 billion in 1999 fell to 8.51 billion U.S. dollars, Samsung has surpassed Sony to become the most successful consumer electronics brand. Stringer then manages the majority of Sony's business in the United States,Marc by Jacobs, and very successful.

Stringer's reorganization in 2008, with the harvest, when Sony's profit of $ 3.3 billion, even though less than he originally intended it. Since then, he has through layoffs, plant closings and reduced production to save $ 1 billion. And he eventually became the company's chairman, and television production, PlayStation other electronic equipment items to a single four-member team management.

but his anguish is not lack of sleep, but people are not sure the Sony's ability to innovate. He said, not the sum of my Ti Suoni behind scientific and technological capabilities, we have created even more products than in the past. He cited the advent of this new product, such as a telescope can be video, one can watch the 3D video game glasses.

addition to a variety of force majeure, and exchange rate problems,Marc Jacobs Danmark, there are many factors that led to Sony today's predicament. Has created the Walkman and the Trinitron television companies, mobile culture has now been far behind. Sony products in the independent operation of the electronic era reached its peak, but the rise of the Internet,Marc Jacobs shoes, digital technology, iPod has become an entertainment center, and later the smart phones and tablet PCs, and even Sony's most proud of the product - TV, has become a burden. In the past eight years,Marc Jacobs bag, Sony's TV manufacturing lost nearly $ 8.5 billion and is expected to continue until 2013 losses will continue. Samsung (microblogging), Amtran Technology and other manufacturers to price pressure is very low,Marc Jacobs vaskor, a Sony executive said, asking price is now less than some TV before transportation costs.

took office, Stringer on the development of the reform proposals, he was prepared to integrate Sony's various departments, the market sector, software development and integration of other products. However, implementation of the program is very slow,Marc Jacobs vaska, until the time he realized that the real boss is in the Sony Ryoji chaos and not him. Because only the chairman of the board in Japan have such authority, rather than Western companies, managed by the CEO. Stringer said that the beginning I did not realize this problem.

now want to come, PlayStation system integrating software and hardware is perfect, most likely for Sony to provide the initial platform for confrontation iTune. But Kutaragi of Sony other departments to implement a technology blockade, refused, and his department for management of other engineers in the request. Kutaragi also Sony's big total in the media, it got a Bosses have been silent until the PlayStation3 problems.