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Luxury relegated to second - and third-tier cities fast fashion to superior

Luxury relegated to second - and third-tier cities fast fashion to superior Since this year, the Gucci Gucci, Burberry, (such as Burberry) a line of luxury brands have announced the suspension of second - and third-tier cities in China set up shop. Represented by muji, ZARA, H&M fast fashion brand, speed up the pace of expansion. In the past two years, the wuhan new fast fashion brand more than 10, the total number of stores has become China's third, second only to Shanghai and Beijing. Japanese fashion brands Late last month, are famous for their low profile of muji in han 3 stores in the center of the jianghan road department store opened, plus 6 uniqlo stores, Japanese fast fashion brand in Chinese stores at nine. In fast Code Geass Cosplay fashion consumer circles, muji for site selection has always been the "alternative". From best department chairman cheng jun said, fast fashion all hope in the most prosperous commercial circle occupies the most gold position, muji is emphasized with them "not the most prominent, it is good to suitable", which has more than 7000 kinds of products of international brands, even on collar "can't find the brand". Low-key marketing behind it, but it is accelerating the pace of opening. Wang Wenxin contact muji reporters yesterday in Shanghai company, general manager, said the restrictions on "three consumption" or conveniently business would be a turning point, luxury market contraction, but domestic demand in China is very large, this brand in han grew more than 150% last year. "Set up shop in wuhan will continue to". Uniqlo has used "breakneck expansion" to describe the layout of the next, say, 2020 years ago, a year will open 100 directly-managed stores, especially in wuhan, changsha and other cities. Price is generally 100-500 yuan With luxury brand frequently tens of thousands of yuan, fast fashion brands such as H&M, ZARA, C&A price does not exceed 500 yuan commonly, most need is controlled 500 yuan. Some brand to buy hand tells a reporter, a first-rate design, the second strategy of fast fashion fabrics, third-rate prices. They follow international fashion, and to the shop fast, goods a few days for a change. Under the condition of economic growth is slowing, price advantage is the pursuit vogue young groups demand, income is not high. "Particularly like H&M and ZARA, often not regularly invited the top luxury brand royal designer for its popular design, introduction and big style, same fabric or different tribute, for those who are luxuries, with no block at the door." Fast fashion consumer's third city ZARA opened in 2010, as the lake of water caltrop wanda square, wuhan is the first fast fashion brand. On the same day, ZARA sales of one million yuan, the first in Asia. Subsequently, H&M opened, 3 days Naruto Cosplay to sell 3.4 million yuan, the first in the nation. As the first-tier cities, the giants in the wuhan market for "gift", a shocked fashion shouted. Pretty soon, uniqlo to C&A, GAP, M&S M&S, muji is here... Less than two years time, wuhan C&A store ranking second in the country, H&M, GAP, UR all into eren jaeger cosplay the national top three. After Shanghai, Beijing, dozens of brands of wuhan, has become a fast fashion consumer's third city. Japan external trade organisation wuhan chief representative amano is also introduced, 243 wuhan existing Japanese enterprises, in areas such as automotive, consumer goods, wuhan is Japan's important consumer market. "As the world's top 500, Japan and even the whole Asia's largest department store retailer aeon group, have also been stationed in wuhan, in zhuankou build 150000 square meters of shopping centers, retail competition." Links; Fast fashion brand is popular in recent years, is a relatively traditional fashion brand. Its market strategy is "fast, malicious, quasi", from design, production to sales, as soon as 12 days. Their clothing styles are produced every year is three to four times the average company, Windows update frequency 2 times a week, the goods sold out after never repeats, makes the fast food in the age Final Fantasy Cosplay of "speed".

aadclothes 16.07.2013 0 834
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