$ 8.6 billion. This figure is in 2008 the total amount of luxury goods in China
recently, the brand by re-adjust the layout of the Westgate Plaza, Isetan re-opening of the machine, Armani brand's first Armani cosmetics second appearance on the beach; before the June 6, the latest Gucci flagship store grand opening in the Golden Eagle Shopping Plaza hh Shanghai, have extravagant playground, Ferguson Road, Western-style, Gordon Road, pigeon egg; Shanghai, the ever-changing city, the trend of the international situation will be the message, the major luxury brands all the time not devoted a great drama.
when the economic crisis sweeping the globe, this figure amazing. .86 billion, accounting for the global luxury goods of the total market 1 / 4 according to the British consulting firm OC & C is expected that by 2010, the Chinese luxury goods market will reach $ 12 billion in China, the ship is rapidly luxury submarine surfaced and become who can not ignore the new flagship in Shanghai, aboard the flagship,Louis Vuitton Outlet Store, they also have a kind of pivotal position? The investigation concluded that the respondents, the highest number of votes elected Shanghai Mainland consumers preferred luxury destination. 33.3% of the consumers to Shanghai in east China as the first choice of consumption of luxury goods, South, West and North have a into left and right of consumers will choose to buy luxury goods in Shanghai.
first entered China, Shanghai is always preferred in these consumers
eyes, Shanghai is undoubtedly China's luxury capital. forest of skyscrapers anywhere between seen huge luxury advertising, many big brand flagship store grand total window full of a sense of distance, nonstop fashion shows, celebrity parties do not stop, all eyes can see the proof of Shanghai is a luxury consumer a hot spot.
If in fact pushed back 20 years time, Shanghai is a luxury brand test the Chinese place. Some of the people of Shanghai certainly remember the 1980s Rado advertising has often seen in the city. that time, the brand's watch sales in China have not, have already started their promotion. we see that they had clearly foreseen the enormous Mainland China market potential.
Today, more luxurious Patek Philippe Li, Vacheron Constantin watches have long been to Shanghai in the butterfly billion Tomb managing director of public relations firm eyes, Shanghai is a luxury brand in China market of choice. butterfly billion of public relations as a domestic luxury brand and undertake most activities of public relations company, its development and growth process is almost big international luxury goods market in China's history In 2002 the company was born; then completed Salvador Ferragamo and Zhang Ziyi of Giorgio Armani line in China; then is Chanel Shanghai maglev activities hh
Tomb and correspondent for many years practitioners to share her experience, China is one of the best, we accept the luxury of information quickly, while the Shanghai people's behavior, work style is very much in line with international practice. for luxury brands, Shanghai is their most accessible city. 2004 is the major luxury brands into China's climax, Tomb remember, she was three days and nights have been so busy that do not eat do not sleep, and finally collapsed in bed, people are still awake, but that is to get up. That year, because Jun-Hong Kong but only by thinking, Dickson and other agents and dealers, the lack of brand image and promotion, so when they come to their own, they begin to focus on branding. As for Shanghai, because of its international and local practical style of care , making the city a major brand promotion activities essential to the stage. uncertainty means that the best sales, according to the World Luxury Association's latest survey shows that Shanghai's luxury spending accounted for only 9.8% of the total, ranking first in the city, only 5 Tomb admits: words, as other cities do we do in Beijing to promote, there was a coal bosses to buy $ 70 million on the Bulgari jewelry, also once bought a $ 5 million gift to the wife. This threw million gold is difficult to place things in Shanghai. Shanghai's position in the branding of luxury brands still can not be shaken. The role of wind vane and second, the people of Shanghai with international standards of work style also makes a lot of luxury brands willing to move here to the Asia-Pacific headquarters in the past, Shanghai, Hong Kong branch office may be through their European headquarters to report, many Shanghai office is the brand reporting directly to headquarters. market development in China means that many, many.
Gucci: to Shanghai to become the most important city
Gucci (Gucci), could not be more familiar to people familiar with the luxury brand to some extent, in emerging markets. Gucci CEO Patrizio diMarco said: 19-odd cities in China has opened 28 stores, operating independently by Gucci, while Shanghai and Beijing, as have most of the Gucci store, there are five.
2009 年 6 6, Golden Eagle Shopping Plaza in Shanghai, Gucci flagship store opening, which is their Shanghai since September 2001 since the opening of Times Square store, in Shanghai, the first five stores.
an area of ​​1600 square meters of the flagship store is many Gucci stores in China, the first use of brand creative director FridaGiannini new store design concept of the shop in Gucci's sales system, to enjoy this treatment only in New York, Rome, Munich, Hong Kong and London, cities in the world-famous shops.
Gucci relevant person in charge of marketing, said the Shanghai Flagship store embodies the Gucci luxury goods market in China's determination and commitment; and Giannini's designs, strongly affirmed Gucci continuous improvement in the status of the Asian market, but also a symbol of Gucci's 21st century, contemporary image. To celebrate the opening of flagship store in Shanghai, FridaGiannini specially designed full of rich Chinese temperament stern of the Chinese dragon patterns, and using typical Chinese red, to pay tribute to China's long tradition of culture, which is the second in London After another Gucci theme design with city-related.
Cartier: Bund 18 boutiques selling high
the 1990s, when Pierre Cardin, Montagut, Playboy and other brands in China market represents the pursuit of luxury for the people, the century-old Cartier (Cartier) on the pioneers, entering China.
1992, the Cartier watch in Shanghai set up its first counter, signs of its formal entry into the Shanghai market. At that time, a Cartier watch ordinary wage earners price equal to China a few years or even decades of total income, which makes the general public of the word luxury with the most direct experience. surface Mainland China has just the Enlightenment luxury consumer market, Cartier prepared to spend great efforts to nurture and develop.
now, Cartier and the Bund in Shanghai Plaza 18 opened two boutiques, selling cards to sub-brand jewelry, watches and accessories so the whole family works according to the Department of the Shanghai market, Cartier introduced the brand in Shanghai, there are four special retail shops, selling watches and accessories the same time, there are 10 Home Dealer stores, selling Cartier glasses.
location for boutiques, Cartier luxury brands with all the same pains. pick the best and most representative of the brand position is the primary condition. Plaza Shanghai's landmark luxury, not a luxury not want to reside there. In 2001, with the Plaza of the opening of Cartier in Shanghai formally opened the first boutique, covering about 200 square meters to the end of 2004 , newly renovated Bund 18, the original Roman classical architectural style is retained intact, modern design and gives it a new fashion elements, so that a Chinese and Western, ancient and modern throughout the land, no doubt dream Cartier boutique of choice.
fine collection of Cartier store on the prestigious history of jewelry, watches, and accessories work and Cartier market, department officials told reporters, global synchronization, the latest and most complete Cartier boutique, there is not much difference. deeper, its sales have been rising. The responsible person said: With our old customers to enhance brand recognition, will be used to buy our fine jewelry collection. stores with high sales volume, number of special design is sold out is not uncommon.
Cartier global map as the most important markets in the world, the Chinese market were high hopes. and Shanghai, as an important component of the Chinese market part, that Cartier did not neglect.
Armani: consumer familiarity with the product unexpectedly
2008, was sought after Hollywood stars and socialites Armani (Armani) comprehensive skin care and makeup enter the mainland China market, .2009 July 24, Shanghai Westgate Mall grand opening of the Armani counter Armani makeup of the settled, Westgate Plaza, 1st Floor has become the brand to upgrade one of the hallmarks of success .
Armani cosmetics market with the head of Zoe told reporters that the media, select the appropriate counter is very important shopping centers, just like in Beijing selection Dorset and Shin Kong, the luxury consumer places a clean sweep of old classics and new favorites, select Westgate is also optimistic about its high-end positioning. Westgate Mall is located in Nanjing West Road, and Hang Lung Plaza, CITIC Pacific and other top ShoppingMall together to build Shanghai's most famous luxury shopping district. Westgate Mall of consumer groups High Level Armani seems to target consumers, of course, brand promotion, in order to attract big names like Armani, Westgate has also been given considerable support specific content of a commercial offer confidential, Zoe said to disclose.
to build on the counter, Armani cosmetics adhering Giorgio Armani has always been low-key and elegant style, the luxury of every detail through to the ultimate pursuit, did not hesitate to costs. 200 million yuan, almost all of the furniture are imported from Italy, regardless of material or design is top quality. Customers may stay for 1 hour, sitting in a chair and the chair can not feel the 6,000 yuan in ordinary chair with a big difference between the profit from the business perspective, we move very worthwhile, but not allow Mr. Armani careless in the details. From the headquarters for the new design, get to the last, Mr. Armani and his team approved the implementation of image control, it takes a full four months. is a special open city, with the international standards early,Coach Outlet Store Online, while the Shanghai people have a very strong curiosity about the outside world, very fast acceptance of the international message. Media access to the luxury brand, which for Armani, the market development and establishment of brand image is particularly easy.
sense, Shanghai people become more fashion taste. Armani's low-key Luxury is on Shanghai people, especially the Shanghai women's appetite. . still very optimistic about the mainland market, especially the Shanghai market. Department Store opened its first store in Shanghai this year,Hermes Birkin Bag, called the Chinese people access to luxury brands, You can directly open stores in China, engaged in business activities.
Tiffany public relations staff, told reporters in Shanghai, Shanghai in terms of the brand is radiation to the rest of this second-tier cities, although in the company's annual reports and statistics, not to the Shanghai branch of the data two independent observations, but in recent years, the city consumers among the best in the Asia Pacific region.
fewer guests are waiting. wearing jewelry are actually true. luxury today is not far away, it is the quality and service assurance. How many new stores, said the capacity and potential of this market.
Since 2001, Tiffany's first store located in Beijing China Palace Hotel, the basic follow every three years in Beijing or Shanghai to open a new store rhythm of which the second store in Shanghai in 2007 stationed Plaza, but since 2008, it spread across the country to speed up the pace, the same year in Tianjin, Shenyang, Qingdao, Chengdu to open four stores this year in the first half Its first store opened in Hangzhou; in the second half, will continue to shop in the South. Nepalese public relations, said, the store to buy. package is her future endeavors. are to buy luxury goods, there is no language barrier, better able to enjoy the aristocratic service, after-sales maintenance and more convenient, not necessarily to go abroad to buy. Love at the gates of reason to buy luxury goods is too expensive and do not focus on what the brand, the model has enough rich. , crazy shopping. Slowly pick r. the impulse to buy luxury goods, but bought two after that can she have the luxury of the strict definition: with a lot of, you can count all of China's luxury of it. Assistant Professor, School of Management, Fudan University, Dr. Lu Xiao's position is very clear, . to the three major fashion shows, behind the economy has a huge empire. retail sales are shaping up, when Shanghai really be called a luxury all. Shanghai also has its own fashion design colleges mm Donghua University, the park also has a variety of innovative and creative young talents, but these still need to integrate, need training, need for government guidance and planning, which is also very meaningful for the Shanghai The real capital of a luxury, the whole industry chain to Shanghai, employment opportunities, contribute to the GDP, will provide impetus to the sustained development of Shanghai. March 27 began to transform the Bund. renovation, the world's fifth largest Chanel flagship store will be located here.
2009 January, the Swatch Group injected $ 40 million entered the Shanghai Bund, Peace Hotel South Building 19 .2010 before the World Expo Shanghai, the Bund landmark will be repaired as Swatch Art Center opened. In addition to the Group's Swatch brand, but also has a Breguet, Blancpain, Glashütte, Omega, waves piano, radar and many other watch brands.
2009 In February, Japan's high-end department store Takashimaya Co., Ltd. announced that it will invest 4 billion yen in 2012 in Shanghai Gubei in mainland China to open its first chain stores.
2009 May, known as > pace
Shanghai luxury brands by the world authority on research Interbrand released Many of the largest in its stores in the Asia Pacific region's flagship brand. the pace in Shanghai luxury big, in fact, from the outset, quickly, very consistent.
1.LouisVuitton
2004 年 9 月, LV Asia Pacific's largest flagship store in Plaza.
2.Gucci
2001 September GUCCI Shanghai's first shop in Shanghai Times Square.
3.Chanel
2007 in June, the world's first 41 and the China mainland's first Chanel fine jewelry store in Shanghai Plaza.
4.Rolex
1990, the Shanghai Hendry hundred shops and start selling Rolex watch.
5. Hermes
2001 July Hermes first store located in Shanghai, Hang Lung.
6.Cartier
2001 In July, the first Cartier boutique located in Shanghai Plaza.
7 . Tiffany & Co
2004 years, Tiffany's first store located in Shanghai Jiu Guang Department Store.
8.Prada
2001 In July, the first Prada store located in Shanghai, Hang Lung Plaza.
9.Ferrari
2005 In October, the first boutique outside of Italy Ferrari flagship store in the hippocampus when the road.
10.Bvlgari
2006 September Bvlgari flagship store in Shanghai, Hang Lung twin plaza.