Why must the rich in China do not hate father Cheng Gang?
glance luxury, glance at the sad
the New Year.
glance at the luxurious, yet extravagant glance, glance at the consumer to death his fans Huan field.
New Year < br> glance at the spring, inflation glance, glance at the father returned home the road is not into steel.
glance at the world right -
addition to numerous eye-profile The heads of state in the United States the highest courtesy, but also attention of China's rich rampant in Paris, London, Tokyo, New York, where there is a luxury, where extravagance, where there is black hair and yellow skin, with grudges against the money. Cowboy, was a staggering, beaten and ... ...
control your jewelry Cartier, Patek Philippe watches, Armani fashion, accessories Hermes, Montblanc writing instruments as well, Estee Lauder skin care products saint, luxury mobile phone Vertu ... ... There is no Gangs of New York, only the Chinese gold to help; There is no exaggeration to describe only truthful statistics, China Brand Strategy Association study shows that: In 2010, China can easily buy international brand-name consumer groups up to 250 million people. Goldman Sachs recently published Asia-Pacific consumption data show that in 2010, almost all of the luxury brands in China have access to landing a double-digit growth, China's market share of global luxury goods market share reached 15%, compared with 2009 increased by 3 percentage points, full Avenue of the LV has more to who is who is stupid ... ...
back luxury to absolute power, absolutely extravagant still thunder.
how the Chinese economy? how the rich in China? over the Japanese, who want more than? Why must China's rich
Township Road father is not into steel?
New Year, and glance at the exclusive interpretation of the correspondents, unable to think about the 1.2 billion people is interested in luxury, let us happy and sad with.
luxury mad
the moment I Unlike in China, as there is nobility in Europe, unlike Japan that have large middle class, but unlike the United States, as have deep pockets, luxury consumption the end of Pound
2010, a Chinese couple in Milan, Italy Via Verri Street Pisa
Orologeria Watches boutique stores within .60 years, Pisa family has been in love luxury watches, and fine for customers only Select the most famous top brand in a Chinese translation, a store employee and a security accompanied this Chinese couple read carefully the window display of products, tie a Louis Vuitton (Louis
Vuitton) husband bought a scarf Haojue (Roger Dubuis)
Excalibur Series Double Tourbillon watch jewels, and the body wrapped in furs in the wife is in love with Patek Philippe (Patek
Philippe) a models the female form.
in the two spent 25 million euros (about 2.238 million yuan) contentedly left, Pisa
Orologeria know their understand English or Italian accent in English do not understand China's rich, there are shops Simplified Chinese web page and on-site with the Chinese translation of the main reception this past European and American elite, senior watch boutiques escaped the financial crisis may lead to depression, yellow black-eyed customers most want to see them become the seems very assertive, but in fact just want to shop for their selection of a to go shopping is down to business.
like Pisa
Orologeria such great emphasis on Chinese customers shop more and more luxury Swiss watch many of the staff will use a very standard Mandarin say Check with the classic trench coat and well-known British Burberry (Burberry), flagship stores around the world are arranged at least the staff who can speak Mandarin, Chinese with a smile,
major European luxury flagship store was surrounded by Chinese tourists .2010 about 2.5 million Chinese mainland tourists visited Western Europe, 500,000 higher than 2009, according to London's Oxford Economics forecast, as incomes in China continued to increased by 2012 this figure will rise to 300 million. Experts estimate that China's current sales of European luxury buyers accounted for at least 1 / 4 the RMB against the euro this year, their purchasing power has been continued to strengthen.
Place Vendome in Paris, France (Place
Vend? butt me) of shoppers in the past are the stars, celebrities and limousine royal family from the Middle East Today, the bus brought groups of consumers Chinese, British What you on what to buy.
According to jeweler Bulgari (Bulgari) is the second French Cartier (Cartier) and U.S. Tiffany (Tiffany) after the world's third largest jewelry brand, Chief Executive Officer (CEO) Francesco Trapani (Francesco < br> Trapani) noted that China, the consumer is to promote its sales in Europe last year's third quarter, up 11% of the Perhaps the London market, according to the British pound , Louis Vuitton and Gucci and other big-name luxury goods industry, luxury goods of the total sales 1 / 3.
order to meet the Chinese customers, many shops in London has hired a Mandarin speaking staff to help customers choose products, payment. London's famous century-old - Selfridges (Selfridges) department store opened with China UnionPay card, is to promote the consumption of Chinese tourists because of too many Chinese customers, the scene is like a British luxury goods market share of 30% of China's rapid economic growth for luxury goods industry saw a huge new market, but due to higher tax rates on imported goods, the price of luxury goods in China than in the UK to 20% more expensive 30% in the past two years, the pound fell against the RMB exchange rate about 30%, which made China the customer desire for consumption rose.
How much merchandise can show off among friends and colleagues. Mayfair (Mayfair), Knightsbridge (Knightsbridge) and Piccadilly Circus (Piccadilly) Main Street is a huge market. The more excited the Western big as countries compete for luxury brands group. Bain & Company released one hundred million yuan in sales in China is the largest luxury cosmetics, perfumes and personal care products, the Chinese people to spend three above 16.9 billion yuan, while the second is a watch, a total cost of 15.5 billion yuan.
It is reported that However, no follow up to enhance the taste, upstart who's social status, often not suited to the new identity, in particular, the lack of the necessary ritual or performance. ; hot China's , 1979, Pierre Cardin (Pierre
Cardin) was invited to the Cultural Palace of Nationalities in Beijing held the only professionals to participate in the fashion show, eight French models and four Japanese models, as China's With the Today, these brands do not have much relationship with the luxury, but at the time to intimate contact with these brands is indeed a more extravagant things.
time, France Moet Hennessy - Louis Vuitton ( LVMH), the Swiss Richemont (Richemont), France Paris Spring Department Store (PPR) and other large group has started to spread worldwide, but the take aim, the object of the United States and Japan in China, only Hong Kong and the mainland coast of sporadic trading company operating luxury brands, some brands even smuggled into the mainland of China by high society, people who really know these brands are not many.
to the 1990s, relying on the foreign background of five-star hotel, a luxury only foothold into China's mainstream society. The Peninsula Beijing The Peninsula Hong Kong shopping arcade in accordance with the model, the hotel's ground floor, second floor turned into a boutique gallery and start selling high-end products In 1991, August 8, Italy, Zegna (Zegna) opened in the boutique gallery China's first luxury outlets, purchase must use foreign exchange certificates (FEC). more have to identify clearly the characteristics of the unique LOGO.1992 Louis Vuitton, Louis Vuitton also Mainland China's first store .1993, Burberry Hilton Hotel in Shanghai, there presence of these brands in today's China still maintain high visibility, and the 1980s that a number of different fate.
policy loose so that ushered in the spring of luxury goods in China In 1996, MOFTEC issued Shanghai .2000, Italy, Versace (Versace) and Swiss Vacheron Constantin (Vacheron
Constantin) formally entered China, one year later, Tiffany is also the China shop.
foreign luxury goods market in China expanding rapidly from 2004, China fulfilled its WTO (WTO) commitments, and even the flagship store. That year, Italy's Giorgio Armani (Giorgio
Armani) transferred to Chinese high, Cartier launched at the Shanghai Museum. then a few years, Patek Philippe, Rolex (Rolex) have also come to China set up shop, a brand's flagship store in Beijing and Shanghai have also opened.
2010, is the major luxury brands harvest. China has become Porsche (Porsche) the world's second largest market, sales for one year the sale of 14,785 vehicles, China is also Cayenne (Cayenne) models in the world's largest market; Louis Vuitton is still the most Chinese consumers want to have the luxury brand; Swiss Swatch (Swatch) Group revenue and profit in 2010 both record ... ...
alienation of vanity
American cultural critic Paul Fussell (Paul
Fussell) in the Members of royal blue blood also consumer groups up to 250 million people. Bain & Company's report is expected, the Chinese luxury goods market in the next five years will reach 20% -35% annual growth rate; the Commerce Department estimated that by 2014, China will become the world's largest luxury market, accounting for 23% of the global total of about ... ...
luxury goods at the top of the pyramid, which is a social elite groups have the ability to choose the lifestyle and consumption patterns in the Western developed countries, consumption of luxury goods the average only 4% of their wealth to buy, and China's luxury consumers, especially some young people actually use 40% of their income, and even more money to pursue. even those who have the financial resources consumption of luxury goods China's billionaires, understanding of the luxury goods mostly stay in the upstart phase.
, because the country no good to buy luxury goods, these people have to spend a lot of time in a year overseas shopping. Mercedes-Benz in China Area Studies Liaison Officers, 2002, he was studying at Zhejiang University, China in 2004 exchanges in 2006, formally and his wife settled in Shanghai, China, the Chinese middle class and the rich had in-depth research. Gu Side of the Weekly he felt as the Chinese people to buy luxury goods may not be rich, so rich and white-collar knowledge of the luxury stores are actually similar. SHU Dan (L'occitane), have already officially sold the brand to enter China, in fact, like a German family (Dr.Hauschka) this brand is very good in this area, and the price is not as expensive as people imagine.
the other hand, some wealthy Chinese are starting to become a low-grade and up. Gu Side on the understanding that a group of people, a luxury for them no longer limited to clothing,Louis Vuitton Sunglasses, accessories, jewelry, watches and luxury cars so most people can see that. the job if the United States promise to give you your overall kitchen design, at least to spend millions of yuan, but your home kitchen, most people can not see, people often use the United States is the real promise of the rich, and has been a Hyun-rich phase. even in recent years online shopping has caught on, while the Japanese pay more attention to the sign itself, luxury, their main shopping in Tokyo the other hand, although more and more Chinese upstart, the Gini coefficient is on the rise, and Japan to buy luxury The main product is the vast middle class, like China does not appear very different in different financial sectors are in love with the same brand of strange phenomena.
World Luxury Association China chief representative and chief executive Ouyang Kun also to McNair, have a family like the acquisition of a high-end SUV. Unlike China, bought cars are rushing blindly follow the trend, do not care about the car's positioning is suitable. Europe, the World Luxury Association was born in the United States, because this was the largest consumer of luxury goods market. Today, the luxury of spending the first two big countries, but Japan and China, the two Asian countries .2008 by the end of the World Luxury Association formally entered China, in addition to regulating the market and do research, but also for the luxury goods business in China to better help.
and South American countries, but now more than 270 to enter the Chinese market, mainly from Europe and America. considered China seen so-called consumption 15 years younger, younger than the U.S. 25-year-old luxury consumers.
Chinese luxury goods consumers generally younger, which means no shortage of wealthy middle group of people (a lot of money to buy luxury goods from the support of parents ), or live frugally in a small white-collar, this development in terms of the luxury goods industry is not healthy, which is also a lot of niche luxury brands entering the Chinese market hesitant for the reasons. girl, both want to get everyone's attention, do not want to be too eye-catching. Chinese consumers, after all, turned away, but they underestimate the Chinese people's purchasing power and the context, it has also become a luxury assets value of one of the channels.
Ouyang Kun said, will one day become a necessity in some luxury, then there will be replaced by a new luxury brand, he too sought after to advise the moment people need luxury goods, which have been only a small part of the rich to provide the The ease, luxury customers are growing and, with the wealth transfer to the second generation and even third generation of the N-generation, like the birth of Europe's aristocracy this, the Chinese luxury goods market may be more healthy development.
In 2004, the Chinese luxury goods amounted to only 20 billion (Ernst & Young), this year, making China rich list for five years Hoogewerf (Rupert
Hoogewerf) suddenly thought: the mainland These rich people in everyday life how to enjoy their wealth? 2005, the first class, golf clubs, EMBA programs, mobile phone / PDA and other consumer goods of 19, results are not unexpected: Bentley, BMW, Remy Martin, Rolex and other international brands, accounted for the bulk of 14 the report concluded: > By 2010, total consumption of luxury goods in China has surpassed the United States two years, second only to Japan as the world's second largest consumer of luxury goods .2011 on January 12, Hoogewerf seventh released in Shanghai Bentley and Prada. doubt this list is more international than seven years ago. In an interview just after the fourth decade of Hoogewerf 20%, turned out every year in view of the large number of be placed in front of China's richest common problem.
Xinmin Weekly: You launched from China Rich List in 1999 since at least the rich circle and hit the mainland 12 years of dealings. and launched seven years, Report rich in terms of quantity and size of wealth above the past few years are staggering incremental .2010 China's millionaires average age of only 39 years old, average age 43 years old billionaire, male to female ratio 7:3, in the real estate and manufacturing industry in the majority, each year a large number of Chinese people into the kinds of high-end clubs, efforts to integrate into the rich circle. but they also need official recognized status, reflecting their sense of social responsibility; followed by health,Gucci Outlet, since Wang Yao and some other wealthy untimely death, many people think can not be too hard, and more emphasis on cultivation, but also social change from red wine to drink liquor, 60% of Chinese millionaires who do not smoke; the third is a manifestation of their brand awareness of ordinary people, they want to get better in life to enjoy the goods and services.
Admittedly, China's richest luxury of awareness of the changing and they are selected before many gifts of tobacco,Louis Vuitton Handbags On Sale, such as Panda cigarettes and the like, and now tobacco decreased the proportion of the other hand, most of the previous Chinese upstart upstart, because they do not know the brand, it will not pick that only buy the most expensive on the wrong, do not consider whether their own because they do not taste, afraid of a joke.
now the proportion of such upstarts down, but there is still a great group of people, such as many Chinese people drink Rafi (Chateau
Lafite ), Song Dandan also microblogging Ma Wan Pan (blog) made the building red wine, it is only in London in 1985, Christie's sold $ 160,000 and the highest standards of the world's most expensive record of a bottle of wine (mainly due to bottle 1787 bottle is etched with the initials of President Thomas Jefferson). understand people who know wine, 1982,1985,1986 and 1990 Lafite is the wine, while other years the wine is mediocre. like to drink red wine as a way of life of China's new rich learn the fur, have cheered the pull Philippines, they may not know the origins of this wine, keystone, how collection and taste, of course, this is a spread of power issue. people are inert, the easy way would be blind conformity. Everyone says Rafi is good, so he chose Rafi also wrong.
now China's richest and sometimes it makes me with admiration, the 2010 survey, China's richest collection of wine more than the car I remember one of China's richest in the investigation when the interests , says he enjoys drinking red wine, I was casually asked one of his favorite wine brand, he replied La Taxi (La
Tache), I graduated from Eton this is the first time I heard that the British sign, a note home after a spell check to know La Taxi from the Burgundy region of France, belonging to the French one of the best and most expensive wine.
Xinmin Weekly: China's rich tradition of rich and developed countries or aristocracy than in the attitude towards luxury goods differ? said that many luxury brands in China is, in a foreign country may not be, and as China's richest and many people will Profit: Although China's new rich are rich or powerful, but they may not have taste. China's new rich and the traditional European aristocracy are not comparable, because the latter has a long history, has gone through several generations, but also the number of years of China's richest very short. This makes them temporarily unable to adapt their own money as in my view, China's new rich and the nobility of Europe's biggest difference is that the former often buy luxury gifts from the point of view, they may not understand the brand and even may not like it, but feel there should be more face to send out, so will spend lots of money, especially as the recent Christmas, New Year like the festival, China's richest gifts to buy luxury goods even more.
aside aristocracy commercial real estate development, more and more first-line entry into the Chinese luxury goods shops CBD (Central Business District), China's richest are also more understanding of this coupled with more and more people go abroad, is also very understanding of foreign luxury goods If this product in New York, London, Sydney, are sold, then the country will also sell, he will consider to buy it, rather than a single look at what sold in Hong Kong.
Xinmin Weekly: You mentioned that more and more China's rich have the opportunity to go abroad, more and more understanding of foreign luxury goods. I wonder if you read the British luxury up to 10 million pounds (about 10.54 billion yuan). How do you view this phenomenon?
Hoogewerf: In addition to golf and leisure time reading, is their favorite travel abroad each year an average of 2.9 times; and billionaire average annual leave 16 days, 3.5 times a year abroad. In particular, women in rich and assets of more than 50 million rich travel abroad more.
In my opinion, the Chinese people a lot of other places to London or to buy luxury goods, which is a kind of interaction. I like a lot of wealthy friends overseas to scan cargo, after all, prices of foreign luxury goods domestic cheap.
Xinmin Weekly: Last year the Chinese people to buy luxury goods, 56% in overseas spending, total spending reached $ 13 billion, but this did not reduce the sales of luxury goods in China, according to Goldman Sachs recently published the Asia-Pacific area consumption data show that in 2010, landing in China, almost all luxury brands have achieved double-digit growth, China's market share of global luxury goods market share reached 15%, compared with 2009 increased by 3 percentage points at the same time , also filled with Chinese people carry the embarrassing phenomenon LV bag people say luxury like to do in China, How to Ping (blog) Value of this dilemma: not too many people want to reduce the use of noble and mysterious, too afraid of the minority and poor sales?
Hoogewerf: China's luxury market has its special nature, because the country's economic development is too fast, affordable luxury with a large number of customers, and this population is still expanding. luxury brands must be careful to ensure rapid development of the brand can not do rotten. there is no strict definition of luxury, an expensive commodity prices may put some people do not meet the luxury positioning in the door, many Chinese people may be bought as a luxury food and clothing for a long time and while in a foreign country, luxury is use of the rich over the age of 40, young people will not consider, but not the same country, whether it is money, you'll find a luxury very face, the idea needs to change.
value of 100 if you go to buy million of polo senior membership cards, discount later if I heard this, you will get angry; if bought expensive watches, the future price, you will be unhappy. Most people choose a luxury because it's a small minority and a hedge, if many people have, then they would choose to update or other limited edition items currently in the country which has not done enough.
the other hand, now in addition to focusing on luxury sales in China, more focus on customer education and training, and I heard the radio during the New Year's Day teach you how to champagne, for example, do not lose the bubbles, the bubble to keep it fresh, do not let the champagne too hot, etc. Now a lot of luxury brands in China is not a simple sell you a watch, a jewelry or a car, behind the brand will bring you a lot of it the country's history and culture, many design styles and new ideas, including passing a lot of quality information to you if I was just at the time, I can spend ...